Basel_Truths Becomes Lie

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Transcript

00:00Say a lie enough times, and it becomes the truth.

00:02The idea came from Nazi Germany, Hitler's minister of propaganda, Joseph Geobles, or whatever.

00:07Literally said, a lie told once remains a lie, but a lie told a thousand times becomes the truth.

00:13And it worked, not because people are stupid, but because the brain trusts what it hears more often.

00:18There's even a name for it, the illusory truth effect.

00:20Psychologists proved it in 1977.

00:23Repeat a false statement three times and your brain starts rating it as more believable than facts.

00:27Fast forward, the tool changed from radios to social media, but the tactics stayed the same.

00:32For decades, repetition shaped how the world sees Arabs and Muslims.

00:36Violent, backwards, oppressors.

00:37Now if you repeat that long enough, suddenly injustice against us sounds justified.