00:00Hybrid work and digital transformation are changing how we connect and clear communication
00:05has never mattered more. We're here with Shur to talk about the future of collaboration,
00:09the role of audio and how complete audio solutions are helping businesses.
00:20My team has heard this multiple times and I'm going to say it again. If AI can't hear you,
00:25it can't help you. And now it's not just about audio. We've launched our IMX bar. So now we're
00:30giving you a video solution as well and an MTR solution with the IMX bar. So audio is the future.
00:37If you see where the whole trend is going in terms of collaboration, in terms of audio spaces,
00:43in terms of business communication, right? Conferencing and collaboration, like you call it.
00:48We are really trying to go ahead and provide a full ecosystem from an education to an auditorium,
00:55to a high tier wireless setup, to house of worship, meeting rooms, right? And this is where we really fit
01:01in.
01:02We are challenging the system today in the open space, like, you know, the main stage here at NMK,
01:08where we were able actually to perform a voice lift using only the Shur ecosystem. The MXA,
01:16the P300, the Dante speakers, and it took us literally 10 to 15 minutes between designing,
01:21routing the signals, and tuning the system. This is how fast it is from deployment, from quality,
01:28and at the same time, from control on the space. You are able to convert any space to become your
01:33virtual meeting role. With end-to-end audio solutions for every application,
01:39Shure helps organizations communicate more clearly in an increasingly connected world.
