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Hyundai Country Calendar - Season 60 Episode 36 -
Fabric Of The Land
Fabric Of The Land
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01:08Sam grew up on a Hereford stud in the Clarence Valley an hour south
01:11His parents and brother still farm there and the family has bought this farm as well
01:17They run the farms together, sharing the load
01:20We work in very closely in a lot of different ways
01:26And it's so cool that we all share the same passion, have the same drive
01:32And it's just great fun, it really is, yeah
01:35These stud cows have been sent from the home farm to give birth here
01:40Sam gives them new grazing every day and weighs and tags the new calves
01:4536 kilos
01:47He works slowly and gently because the mothers are very protective
01:53But they're bred not to be aggressive
01:56We work on temperament pretty hard because it's not very fun being chased
02:01Sam will look after the cows and calves till they're weaned in autumn
02:08And then they'll be sent back to the home farm
02:10It's hard in a way because over that short time over summer
02:16You get to know the calves and you watch them grow and it's exciting
02:19And then you wean them and they get sent down there
02:21And you sort of lose touch with the wee bit
02:22But it is what it is here and it's still fun, it's pretty cool
02:26Yeah, working with the whole family, it's great
02:28Sam's brother Jack's here from the home farm to help
02:35They also work in with their sister who farms a North Canterbury property that's run with the others
02:41Like Sam, Jack appreciates working with his family
02:46Some days, I have to put up with Dad at home
02:50No, no, that's all good
02:52He's really passionate, it's awesome
02:56My mum and Dad are just stoked we're all working together
02:59And I've got six grandchildren in pretty close proximity really
03:03So I love it, yeah
03:05They're going to separate out the cows that will give birth soon
03:12They're all stud stock, so Sam will keep a close eye on them
03:17We're just getting the few, the early calving cows
03:23Just so we can tag the calves at birth and monitor them for a day or two
03:27And then we can let them go with a calf onto another hill block then
03:30And then bring more of these cows in and do the same thing again
03:33And just monitor it until we're done
03:34There are no cattle yards on this part of the farm
03:39But the cows are so docile that sheep yards work just as well
03:43Yeah, that's the beauty of the Hereford
03:46They're so easy to work with, yeah, they're awesome
03:48Sam's son Hugo enjoys getting out on the farm with his father and uncle
03:5433
03:56Good counting
03:58Good counting
04:00I think I'll eat some more tang
04:02Perfect
04:04Pull your helmet properly, buddy
04:10Sam and his wife Salome have three children
04:14She's originally from France
04:16I moved to New Zealand just over ten years ago
04:23I came to bear up here on the farm
04:25And I was scared of the dairy cow
04:28That's how good I was
04:29But hey, ten years on
04:31And I think I've got mostly things sorted
04:34I didn't grow up on the farm
04:36But it's pretty amazing to have children on the farm
04:40They're able to ride and, yeah, get around with us
04:46We've got such great areas to ride in
04:49Pretty cool
04:50You know?
04:51What you got?
04:52Both Salome and Sam want their children to have a free-range upbringing
04:57It's good for them to work things out
04:59And, yeah, we want them to be involved in the farming business
05:02And we want them to be out there with us
05:04And, yeah, it's pretty cool
05:06They learn and they watch us doing it
05:08So they just learn how to do it, I guess
05:13They've been farming this 1350 hectares of mostly rugged country for seven years
05:22It's been enjoyable
05:23We brought the farm as a family
05:25And we came up here
05:26And pretty much said
05:27Here's a block of land
05:28Make it happen
05:29Justify what you're doing
05:30And, um, farm it as your own
05:33And how lucky are we to treat it as our own
05:36But still farm with our family
05:38It's awesome
05:39It's just an exciting time of our lives
05:42It's all in front of us
05:43A bit of hard work and a bit of effort
05:45We can make it anything we want
05:47I never thought I would end up on a farm
05:52Let alone in the middle of nowhere on the other side of the world
05:55But here I am
05:57Three children
05:58And, yeah, pretty amazing husband
06:00Pretty cool spot to be calling home
06:02And we're very, very lucky to be out here
06:05And do what we're doing
06:09What do you reckon?
06:10Right, let's go and do it
06:11Can you grab that tester?
06:13As well as cattle
06:15The Murrays have close to 2,000 sheep
06:18Start walking down to the other end
06:20And I'll post them it
06:22Sam and Hugo are giving the Hoggetts one last feed
06:25Before shearing
06:26It's late winter
06:28And there's no new grass for them to eat
06:30So Sam's break-feeding them with a crop of oats
06:33They're quarter-breads
06:35A quarter Corriardale
06:37And three-quarters Merino
06:38So the wool is valuable
06:43I'm really looking forward to getting the wool off them
06:45And see how it comes up
06:46Through the autumn
06:47It was quite tough
06:48We didn't get them to grow out as much as I would have liked
06:50But that's Marlborough
06:52Yeah, yeah
06:53You never know what you're going to get
06:58The Hoggetts will go into a holding paddock for the night
07:01And to the shearing shed tomorrow
07:03They're coming up a year old
07:06We'll class them up tomorrow
07:08Blow some wool off on Tuesday
07:10It'll be good
07:15There are two big days ahead
07:17And the whole family will be involved
07:19It's all go on the Murray family's sheep and cattle farm
07:33And land from Ward in Marlborough
07:35Sam Murray's drafting off his best ewe hoggetts
07:38So he can decide which ones will join the stud stock
07:41That he'll breed from next year
07:43Then tomorrow the hoggetts will be shorn for the first time
07:49After such a cracking good day yesterday
07:51I thought this hoggett shearing was going to be a breeze
07:54But we've had a serious amount of fog overnight
07:57It's quite a bit of a heavy dew
08:01So it's going to be a good test for the old wool
08:03To see if it can handle a bit of moisture and dry
08:05Quick enough before tomorrow
08:07Next it's time to assess each hoggett
08:16To decide which will make the cut
08:18And join the farm's stud flock
08:20Sam's daughter's working alongside Sam's father Jimmy
08:24Who's come up from the home farm in Clarence to help
08:27The key person in the decision making is genetics expert Dr Mark Ferguson
08:37You're always happy when you can open up a nice white wool
08:40It's got a bit of style, nice soft white wool
08:42We're looking at some good data down there on the screen as well
08:44She's actually negative for worms
08:46She's good growth, good fat and muscle
08:48So yeah, a whole heap of things that we're looking for together
08:50So we're just combining all that information
08:52And trying to make an educated guess
08:55Mark's involvement is making a big difference to the quality of Sam's sheep
09:02Their meatier and the wool's improving too
09:06I'm sure I've clipped a lot of wool and it's pretty bloody good
09:10So pretty happy really
09:12Yeah, it'll look good when it comes off
09:13It'll look good over the wool table tomorrow, that's for sure
09:19Next day and shearing's underway
09:22Fine wool from the quarter bred Hoggetts is suitable for clothing
09:27Meaning it's valuable and needs to be handled correctly
09:31And one of the people in the shed this morning is Peter McCusker
09:34From wool broking firm PGG Wrightson
09:37They've already arranged a buyer for the clip
09:41This will be some of the best coloured Hoggett Wool that I've seen
09:46Yeah
09:47It's exceptional
09:52They're getting excellent staple length and excellent crimp
09:56Yeah, yeah
09:57And I'm sure that's helping the colour
10:00Peter aims to match the right farmer to the right buyer
10:03We know the challenges they have on farm
10:07But Sam's up to that challenge
10:09And this Hoggett wool today is exceptional
10:11You need good genetics
10:12And it's showing through loud and clear
10:15And the buyer of Sam's Clip is also visiting today
10:19Tim Dean owns the Norsewear clothing company
10:22Come on in
10:23Norsewear makes most of its garments from fine wool
10:27The sharers have moved on to the stud Hoggetts
10:31Which will form the basis of Sam's future flock
10:34A sample is being taken from each fleece
10:37Which will be sent for analysis
10:39They also record the weight of every fleece
10:43We're averaging 3.5 kilos of just fleece weight
10:46So they're pretty happy
10:47This is exactly what we're looking for
10:50It's got character, it's white
10:52It's got really good strength
10:53And it's got weight and bulk
10:55And the feel of it
10:57You just can't beat that feel
11:00It's quite something
11:02Sam's been selling to Tim for two seasons
11:06He's one of 14 High Country farmers
11:09Who supply Norsewear with all their wool
11:12There's some good crossbreed guys
11:14Trying to bring it right again
11:16It's hard when you leave a critical man
11:19Yeah that's right
11:20Tim gets a lot out of visiting the farms
11:23Whereas wool comes from
11:25We can't make fantastic products for consumers
11:29If we don't have the right raw materials to start with
11:32So it's very important to understand where the wool is coming from
11:37Spend time talking to the folks here
11:39And together we can deliver ultimately for the consumers that buy our products
11:45And if we get that right
11:47Then everybody right through the value chain
11:49Including the farmer
11:50Benefits
11:51Because people are prepared to pay for quality
11:54It's been a joy to be here today
11:57These folks are really conscious of this beautiful environment that we're in
12:02They're focused on using genetics to improve the quality of the wool
12:06So I'm very confident that operations like this have got a fantastic future
12:17Tim's heading back to the Norsewear factory in Southern Hawke's Bay
12:21He bought the company less than two years ago
12:24And is carrying on their tradition of using wool for all their garments
12:28There's no question that there's a trend away from petrochemical based apparel fibers
12:37There is a move back to natural fibers
12:41And there's also a move back to buying fewer bits of apparel
12:45But quality apparel
12:46It's called slow fashion
12:47But what it means really is that consumers are choosing things that won't go out of fashion
12:53In six months' time
12:55That are made really well
12:57That are really high quality
12:58And that will last for a long time
13:03Since buying Norsewear
13:04Tim has re-energised the company
13:06And he sees a bright future for wool
13:09I believe New Zealand is very, very well positioned
13:12Because we have a reputation for producing some of the best wool in the world
13:23The township of Norsewood in Southern Hawke's Bay is quiet
13:30Only 150 people live here
13:36State Highway 2 runs right through the middle of the village
13:39But in a cutting
13:40So the traffic doesn't even slow down
13:43Many drivers scarcely know Norsewood exists
13:48But since buying the Norsewear clothing factory
13:50Tim Dean spends a lot of time here
13:54He says it's time New Zealand moved away from selling our produce cheaply
13:59Hi Amy
14:00Good morning Tim
14:01Who was a chilly start I've got to tell you
14:03A bit chilly this morning that's for sure
14:05We're really good at producing commodities
14:08That other organisations offshore take
14:10And produce fantastic finished goods
14:13And then of course the benefit of all of that
14:15Stays in the country that they operate in
14:18I saw with Norsewear the chance to have a look at a fantastic New Zealand commodity
14:25Wool
14:26But see what we could do to add genuine value to it
14:29Build a brand
14:30Take Norsewear to the world
14:32And bring that goodness back home
14:36When he was 18 Tim trained as a wool classer at Lincoln
14:39Then moved into a series of senior management jobs in big companies
14:43But in the end he wanted to make his own mark
14:50When I saw Norsewear which really was a fantastic company
14:53That a town depended on
14:55But did need some revitalisation
14:57I thought what a great opportunity
14:58To perhaps put some of those things that I've learnt in a corporate career
15:02Into action in a smaller company
15:05And see if I could make a difference and build something special here
15:09I mean we'll never be the biggest
15:11We'll never be the cheapest
15:12So we have to be the best
15:13It has to start with superb raw material
15:17In this case the wool
15:19The wool bought from New Zealand farmers is spun into yarn overseas by a German company
15:25Then shipped to Norsewood
15:27The vital ingredient for Tim is the quality of the wool
15:31And that's where Norsewear's relationship with PGG Wrightson
15:34And its Wool Integrity programme is key
15:37Because it links Norsewear to the right growers
15:40What we've got with the Wool Integrity New Zealand programme
15:45And the contracts that we've got directly with farmers
15:48We control that whole process right through from farm through to yarn
15:53The yarn is softer, stronger
15:56It'll be more durable
15:58And it'll be more comfortable
16:00And you can actually feel the difference
16:02This is one of our older machines
16:04Rachel Shearer runs the Wool Integrity programme
16:07And senses a new mood in the industry
16:10I think we're coming together a lot more as a wider wool industry
16:14But it's only with like-minded people such as Tim and the Norsewear team
16:17That we're able to make some of these differences
16:20So we're really delighted to work with Norsewear to make that better connection back to farmers
16:25The Norsewear factory is becoming important for a growing number of farmers
16:30But it's even more important to the locals
16:33It's Norsewood's only big employer
16:36This is an intergenerational factory
16:39You've got mothers and daughters
16:41And married couples working here
16:43And cousins
16:44It's a really important part of the community
16:46Some have been here for a really long time
16:48And then there have been some relative newcomers
16:51What we are increasingly seeing is the new folks working together
16:56With those that have been around for a while
16:58And doing some magic stuff
17:00We've got quite a lot of work to do
17:02But I think it's going to be a really good start
17:05Two of the newcomers are designer and materials engineer
17:08Grace Carden-Horton
17:10And machine engineer Zane Agner
17:12We've got extra elastic going through the arch
17:15Make sure it's nice and supported
17:18And around the...
17:19Zane was working for a clothing company that closed down
17:22And Grace had been working in Europe
17:24I didn't have a job when I came back
17:28So I was looking for anything in the textile industry
17:31When I was Googling
17:33I was like where in New Zealand can I do knit and textiles
17:38And not many options were coming up
17:40So when this opportunity came up it was really exciting
17:43I think that could work
17:45If we could change it to a 3x1
17:48And then...
17:50We're always making sure that we ground all of our ideas
17:53With a lot of our key values
17:55So making sure it's really durable
17:57And utilising the natural fibres
17:59And that's where we always sort of start our base of design work
18:05And then in terms of visual inspiration
18:07Looking to nature and natural landscapes
18:10And the things around us
18:13Tim wants Northware to keep its traditions
18:17But also to innovate
18:19This machine here
18:21And there's another one right next door to it
18:23It's been in the factory for less than six months
18:25It's the most modern machine of its type in the Southern Hemisphere
18:29And it's got some pretty cool new software
18:33Which gives us a real edge when it comes to designing technical socks
18:38That would be used mountain biking or running or hiking
18:41Or skiing or mountaineering
18:44The company has won a big contract with the New Zealand Defence Force
18:50We were in a competitive process
18:53We won that tender based on performance and durability
18:57So this machine right now is making New Zealand Defence Force temperate combat socks
19:03But the new knitting machines have presented plenty of challenges
19:07Because we are a long way away from the Northern Hemisphere
19:11Where those machines were built
19:13Then often we've got to figure out ways of solving problems
19:16Troubleshooting, fixing things when they go wrong
19:19Right here
19:20You've got to understand software and computer programming
19:23You've got to understand computer hardware
19:25Because each of those machines has got a computer inside it
19:27Plus you've got to understand pretty complex mechanicals
19:30It's almost like a robot
19:35But some of the factory's machines have been here for two generations
19:40Senior engineer Terence Ahern keeps coaxing more life out of them
19:46That was one of the original machines that the company was founded on
19:49It knits the traditional farm flex sock
19:51And that's all it does
19:52So it's been plugging away in this factory for 45, 46 years
19:56Doing the same sock
19:57And we've got three or four of those machines still ticking away to this day
20:03Hopefully they'll keep going for another 40, 50 years
20:06It's the original sock we made all that time
20:08We've never altered it
20:09We're using the same yarn
20:10And they just seem to keep selling and selling
20:13A huge part of Norseware's history and tradition
20:18While keeping in tune with his company's history
20:21Tim Dean is looking ahead
20:23I think wool's got a really bright future
20:26Because increasingly people are looking for alternatives to synthetic fibres
20:31And I believe New Zealand is very, very well positioned
20:34Because we have a reputation for producing some of the best wool in the world
20:40We're doing a lot of work not only with Merino
20:42But also looking at mid micron wools that might be up to 27, 28 microns
20:47And I think as a result of that, you know, that mid micron area's got a great future
20:52We just have to understand what we've got
20:54And we've got to capitalise on it
21:02Back in inland Marlborough
21:04Sam Murray is just as committed to wool's future
21:08Come on, have her up, have her up, have her up, have her up
21:11Supplying Tim at Norseware is exciting for us
21:15With getting the wool right for what he wants
21:18And it's nice to know where it's going
21:20And to know Tim and his passion for doing what he's doing
21:26It's just such a neat product
21:29It's got a big future
21:30It's renewable
21:31It's a natural fibre
21:33We should be using it more
21:35We should be looking for cr Vijay
21:38We should not try and do a proper sewer
21:40Music
21:40We should be looking for MAN
21:41at the conclusion
21:44and taking care of others
21:46Try to stop fighting
21:47Wolves
21:49mythic
21:53Look, he tells me
21:54Can it be a bit better
21:55Your boy
21:59Things
22:00Are you
22:01Yes
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