00:00The completely redesigned Fiat 500 Hybrid will be officially unveiled in the fourth quarter of 2025.
00:13It marks the beginning of a new phase in Fiat's history, both technically and socially.
00:22Production of the first pre-production vehicles of this new model has already begun in Torina's historic Mirafiori district.
00:30This marks a decisive step in the industrialization of this hybrid vehicle.
00:37Series production is scheduled to begin in the fourth quarter as planned.
00:42The Mirafiori plant will return to two-shift operation, marking a return to higher productivity.
00:49At full production capacity, annual production of more than 100,000 vehicles is planned.
00:57The new Fiat 500 Hybrid is more than just another model in the brand's portfolio.
01:04It symbolizes Fiat's deep and enduring connection with Italy and its people.
01:10With its electrified powertrain, the Fiat 500 Hybrid makes a decisive contribution to the transition to more sustainable mobility and, at the same time, underscores the social relevance that Fiat attaches to its product strategy.
01:25As Olivier François, CEO of Fiat and global brand head at Stellantis, emphasizes, this vehicle combines its iconic design with affordable access to electrified mobility.
01:38This is a clear sign that social responsibility is not just a slogan for Fiat, but a central concern of the brand's philosophy.
01:49A significant sign of this is the return of the Mirafiorio plant to two-shift operation, which not only meets increasing demand but also secures jobs and strengthens the site's role.
02:01It is also no coincidence that both of Fiat's iconic models, the Fiat Panda in Pamelliano and the Fiat 500 in Mirafiori, are manufactured in Italy.
02:12This keeps the brand true to its roots while simultaneously evolving globally.
02:19The Fiat 500 Hybrid is produced entirely in Italy but is intended for the entire European market.
02:26The model is already considered one of the most important ambassadors for the Italian quality label, made in Italy.
02:33Around 70% of the Fiat 500s produced to date are exported.
02:40Design, engineering, and production are more firmly rooted in Italy, meaning the new Fiat 500 Hybrid opens another chapter in the long and successful history of a vehicle that combines local identity with a global vision.
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