10 Chart Disasters from the 2020s That Humbled Music’s Biggest Names

Watch 10 Chart Disasters from the 2020s That Humbled Music’s Biggest Names - Rizzle on Dailymotion

Transcript

00:0010 Chart Disasters from the 2020s That Humbled Music's Biggest Names

00:0410. Light Again, Lil Nas X

00:09Lil Nas X's Light Again missed the hot 100 and gained under 9 million streams.

00:15Diminished shock value and brand fatigue dulled impact.

00:199. Sacrifice, BB Rexha

00:22Rexha's sacrifice had EDM pop sparkle but lacked radio push.

00:27She missed the hot 100 but later TikTok resurgence underscored timing's importance.

00:338. Fair Normani

00:35Normani's intimate fair confused fans after Wildside.

00:40Its botched rollout and muted marketing undermined its potential.

00:447. Lucky, Halsey

00:46Halsey's Lucky reached 88 with approximately 27 million streams.

00:52Nostalgic vibes pleased millennials

00:54but weak TikTok traction limited mainstream payoff.

00:586. Keep Going Up

01:00Timbaland, Nelly Furtado, and Justin Timberlake

01:03Timbaland, Furtado, and Timberlake's reunion failed to chart.

01:08Calculated nostalgia couldn't recapture the mid-2000s spark or radio-dominating chemistry.

01:145. What I Am

01:16Zayn

01:17Zayn's stripped back What I Am peaked at 89 on UK charts.

01:22Weaker hooks and label shifts blunted promotional impact.

01:264. Woman's World, Katy Perry

01:29Perry's Woman's World peaked at 63 despite massive promotion.

01:34Sluggish streams and hollow activism critiques sank momentum.

01:383. Boat, Ed Sheeran

01:41Sheeran's somber Boat missed the hot 100 and gained 60 million streams.

01:46His artistry outpaced radio appetite.

01:502. Don't Go Yet

01:52Camilla Cabello

01:53Cabello's Latin pop pivot peaked at 42, feeling forced to critics.

01:58Expectations hindered her broader impact.

02:021. Skin of My Teeth

02:04Demi Lovato

02:05Lovato's pop-punk pivot confronted addiction with candor,

02:09polarizing listeners despite praised vulnerability.