Why MTV Lost and YouTube Won the Music Video War

Watch Why MTV Lost and YouTube Won the Music Video War - Rizzle on Dailymotion

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00:00Why MTV lost and YouTube won the music video war

00:05Number 10 Digital Dreams Animation Breaks Boundaries

00:09Bjorg's All is Full of Love used pioneering CGI to convey robotic intimacy.

00:14Chris Cunningham crafted emotive, award-winning digital tenderness.

00:19Number 9 Animated Anarchy, Gorillaz Rewrite the Rules

00:23Gorillaz proved virtual bands viable.

00:26Clint Eastwood's animated world built enduring personas,

00:30foreshadowing today's avatar economy and fan attachment.

00:34Number 8 Tarnished Gold, Hip Hop's Visual Excess

00:39Early 2000s hip hop videos glorified luxury mansions, cars, fashion,

00:44prioritizing spectacle and scale over conceptual innovation or narrative experimentation.

00:49Number 7 The Sound Goes Silent, MTV Abandons Music

00:54MTV prioritized reality hits over videos.

00:58Total Request Live's 2008 cancellation deepened a distribution vacuum,

01:02pushing artists toward emerging online platforms.

01:06Number 6 Accidental Art, The White Stripes Build a Classic

01:11Michael Gondry's Lego stop-motion for The White Stripes showcase tactile ingenuity.

01:16Low-tech charm thrived on early, tiny digital screens.

01:20Number 5 The Super Bowl Incident, a Catalyst for Change

01:25Janet Jackson's 2004 halftime controversy exposed distribution gaps.

01:30Jawed Karim's search frustrations inspired YouTube's 2005 launch and on-demand access.

01:36Number 4 The YouTube Revolution Begins

01:40YouTube's 2005 debut democratized distribution.

01:44Ok Go's treadmill hit proved ingenuity, not budgets, drives viral reach and recognition.

01:50Number 3 Streaming Wars, Vevo tries to reclaim control.

01:56Major labels launched Vevo in 2009, standardizing quality and monetization.

02:01Despite billions of views, YouTube's openness ultimately absorbed it.

02:06Number 2 Bedroom Brilliance, DIY Goes Mainstream, Billie Eilish's Bad Guy embraces playful DIY visuals.

02:14Co-directed with Phineas, proving authenticity, saturated color and low budgets outperform gloss.

02:21Number 1 Endless Evolution, where music videos go next.

02:26Music videos function as cultural currency, fueling discourse, algorithms and participatory memes,

02:32reshaping creator fan dynamics beyond traditional promotion.