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00:00OpenAI Rolls Out GPT-5 Codex for Improved Coding
00:05OpenAI introduced GPT-5 Codex, an enhanced AI coding agent designed to think deeply
00:11even for up to 7 hours, like a rubber duck debugger that silently broods until it finds
00:15a solution.
00:17The upgrade lets GPT-5 Codex adjust its effort dynamically, spending seconds on a typo or
00:23hours tackling a complex refactor, rather than using a fixed brain power budget.
00:28OpenAI says this flexibility helps GPT-5 Codex excel at complex coding tasks and provide
00:35more useful code review comments with fewer, um, actually moments.
00:39Starting this week, it's available in Terminals, IDEs, GitHub, and ChatGPT for Plus, Pro, Business,
00:45Edu, and Enterprise users.
00:48API access is planned, but undated.
00:51The timing is strategic.
00:52AI coding assistants have grown from novelties to a booming market.
00:56Cursor hit $500 million in annual revenue earlier this year, while Windsurf triggered
01:01a high-stakes rivalry between Google and Cognition.
01:05With rivals like Claude Code and Microsoft's GitHub Copilot, Codex is now fighting for developer
01:10Mindshare.
01:11Alexander Embirikos, OpenAI's Codex lead, calls the model's flexibility its secret weapon.
01:17Unlike GPT-5's router system, GPT-5 Codex decides mid-task how long to keep working.
01:24This lets Codex pivot when a simple bug fix turns out to be a tangled mess.
01:29It might spend hours on your code, but cleaner pull requests and fewer review facepalms could
01:33make developers forgive its extra effort.
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