YFN Lucci reveals that he now owns his masters

Rizzle

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00:00YFN Lucci Reveals That He Now Owns His Masters

00:03After nearly four and a half years locked up, YFN Lucci returns with AlreadyLegend.

00:10I want to be a CEO, he told Wallo, priority, owning his masters.

00:15Owning your masters means controlling recordings and revenue.

00:18After release, Lucci and CEO Gurvan, Fly Henry restructured.

00:22He's signed to himself, still partnered with Think It's a Game after giving Fly a percentage.

00:27The 21-track AlreadyLegend asserts identity with 21 Savage and Young Thug.

00:33Standouts, January 31st, My Truth, Would You Care, On My Mind, Can't Feel My Face, Ride, Trap Drums, Piano and Southern Bounce.

00:42He moved from a standard deal, label-owned masters, recoupable advances, label oversight, to retaining master ownership, and partnering with TIG, giving Fly a percentage to keep the team while shifting power.

00:551. Think Long-Term, Ownership Over Advances

00:592. Build Relationships, Trust-Enabled Restructuring

01:033. Use Downtime, Plan and Write Goals

01:064. Balance Independence with Collaboration, Align Control and Vision

01:11Lucci's challenge is operating in a fast-moving industry with new stars, shifting sounds, and heavy competition.

01:18His response is to operate like a CEO, brand, market, manage, while avoiding controversy.

01:25At 34, Lucci faces a youth-driven genre, yet Nas, Pusha T, and Jay-Z show longevity.

01:31You can't rap forever, he said, pointing to CEO roles, mentoring, and infrastructure.

01:37The parallels include Prince fighting for his catalog, Taylor Swift re-recording, and Russ and Nipsey Hussle prioritizing ownership.

01:44The difference is that Lucci re-negotiated after prison and lost time, not from dominance.

01:50Already legend is a reintroduction, not a farewell.

01:53Next moves may include executive roles, signing artists, new ventures, and mentoring.

01:58But first, the music has to speak.

02:00YFN, Lucci's story centers on reclaiming time, power, and identity,

02:05with a comeback and restructured deal, redefining artist empowerment.

02:09In an industry quick to discard during controversy, he's rewriting his ending, already legendary.

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