PGA Tour CEO Hires NFL Executive Amid Revamp Project

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00:00PGA TOUR CEO HIRES NFL EXECUTIVE AMID REVAMP PROJECT

00:05New PGA TOUR CEO Brian Rolap is swiftly overhauling golf's premier circuit.

00:11Deliberately reshaping the tour's future, he's recruited top-tier executive talent from the NFL,

00:17creating a leadership team ready to emulate the NFL's successful model.

00:21This week, Rolap brought on two familiar faces from his NFL days,

00:26Dhruv Prasad as chief commercial officer, and Paul Hicks as executive vice president of strategic communications and public policy.

00:34Their backgrounds ensure a holistic relook of the PGA TOUR.

00:40Prasad's NFL business acumen and Hicks' communication expertise are vital for evolving beyond tradition.

00:46But these appointments also mark the end of an era.

00:49Longtime veterans Rick Anderson and Allison Keller will retire,

00:52paving the way for a leadership team aligned with Rolap's vision.

00:56Andy Whites becomes chief marketing officer,

00:58Neera Shetty oversees administration temporarily,

01:01and Len Brown advises the CEO, streamlining strategy.

01:05What Rolap is engineering goes far beyond a few job changes.

01:09It's a strategic overhaul.

01:11At the tour championship in August, he announced plans to form the world's best competitive golf model,

01:17valuing constant innovation inspired by the NFL.

01:21Emphasizing the right product and partners, he believes business success will follow.

01:25Rolap's message is unmistakable.

01:27The days of incremental change are over, signaling a shift toward a dynamic sports entertainment brand.