Ferrari just dropped a bold crypto play — launching a digital token that lets loyal fans bid on its Le Mans-winning 499P race car! The “Token Ferrari 499P” will be issued in partnership with fintech firm Conio and is aimed at the brand’s ultra-exclusive “Hyperclub” of 100 elite clients. This marks a major step in Ferrari’s push into digital assets and luxury tokenization: the same company that now accepts BTC, ETH, and USDC for car purchases is bridging high-performance automotive heritage with cutting-edge blockchain innovation.
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