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  • 3 months ago
Transcript
00:00You see it a lot in sports where a new owner will buy a team and they'll be like, well,
00:04I was very successful in my line of work, usually business.
00:07I'm just going to do that here, and then it all blows up.
00:10But you can focus on the things that you know how to do really well.
00:14So working with Ryan, who's a master marketer, we knew that we could tell the story well.
00:19So I focused on making the documentary, which is a huge part of it.
00:23Ryan is a massive star all over the world.
00:25I mean, he just basically poured gasoline on the entire, rocket fuel, I should say, on the entire thing.
00:30And everybody kind of does what they can do best.
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