NYNEXT "Dear New York" SOCIAL 5 VERTICAL

Watch NYNEXT "Dear New York" SOCIAL 5 VERTICAL - New York Post on Dailymotion

Transcript

00:0015 years of Humans of New York has really just been one guy out there, you know, learning the stories of people.

00:06So, you know, maybe it seems like a big leap from the outside to, you know, do something as Brandon Stanton and not Humans of New York.

00:13But for me, it's just doing the same thing that I've always done.

00:17I imagine it was a choice to not have a team because this is a brand with a huge reach.

00:22Well, and I wanted to be an artist and, you know, it did become a brand, you're right.

00:25But I've never really looked at it as a brand.

00:27And I think if I did look at it as a brand, I probably would have gotten a team to kind of scale it and expand it.

00:33But I always saw it as my art and I wanted to go deeper with it, not wider.

00:37So, you know, I wanted Humans of New York to be, every time I posted, the best possible representation of a person that I could make.

00:46That's a very personal effort and a very individual effort.