- 3 months ago
Introducing Jason Wallace
Born in Panama and raised in Brooklyn, Jason Wallace has been a storyteller since childhood—back when G.I. Joes embarked on cinematic adventures through the living room battlefield. His talent for narrative and performance first emerged through athletics, earning varsity honors as a student-athlete at Brooklyn Technical High School and later competing at the Division I level for McNeese State University.
Jason then chased his dreams across continents, playing professional basketball for five years in France, Chile, and Saudi Arabia, and coming tantalizingly close to the NBA with a stint alongside the New York Knicks. His time on the court unexpectedly opened new doors—earning him a role in Spike Lee’s He Got Game and a long-standing relationship with Nike, where he contributed to 8 commercials and 12 global campaigns in a strategic, consultative role.
After hanging up his sneakers, Jason earned his MBA from Purdue University and launched a marketing career defined by bold storytelling and creative vision. At Foot Locker, he transformed the brand’s social media presence from under-the-radar to viral powerhouse, creating unforgettable content like Kevin Durant’s appearance at Dyckman Park and Amar’e Stoudemire clocking in during the 2011 NBA lockout.
Jason has since built a diverse portfolio as a producer and director, working with clients like Climate Nexus on campaigns about the global impact of liquefied natural gas, while also nurturing passion projects like Middle Age Marathon—a comedic, heart-driven web series documenting the wellness journey of two friends training for a marathon. His creative drive doesn’t rest: he's produced branded content, consulted for major organizations, and continues to merge marketing expertise with cinematic craft.
As a filmmaker and marketer, Jason’s dual passions power his unique voice. He’s taken risks, self-financed personal projects, and taken on strategic contracts to sharpen his skills behind the camera. His goals remain clear—and ambitious: to win an Academy Award for Best Picture and Best Director. Every project, every story, is another step in that direction.
Always an avid athlete, Jason has taken to running long distances, completing 18 half marathons, 3 marathons, 1 triathlon, and dozens of other races. You can keep up with his journey at messruns.com
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Born in Panama and raised in Brooklyn, Jason Wallace has been a storyteller since childhood—back when G.I. Joes embarked on cinematic adventures through the living room battlefield. His talent for narrative and performance first emerged through athletics, earning varsity honors as a student-athlete at Brooklyn Technical High School and later competing at the Division I level for McNeese State University.
Jason then chased his dreams across continents, playing professional basketball for five years in France, Chile, and Saudi Arabia, and coming tantalizingly close to the NBA with a stint alongside the New York Knicks. His time on the court unexpectedly opened new doors—earning him a role in Spike Lee’s He Got Game and a long-standing relationship with Nike, where he contributed to 8 commercials and 12 global campaigns in a strategic, consultative role.
After hanging up his sneakers, Jason earned his MBA from Purdue University and launched a marketing career defined by bold storytelling and creative vision. At Foot Locker, he transformed the brand’s social media presence from under-the-radar to viral powerhouse, creating unforgettable content like Kevin Durant’s appearance at Dyckman Park and Amar’e Stoudemire clocking in during the 2011 NBA lockout.
Jason has since built a diverse portfolio as a producer and director, working with clients like Climate Nexus on campaigns about the global impact of liquefied natural gas, while also nurturing passion projects like Middle Age Marathon—a comedic, heart-driven web series documenting the wellness journey of two friends training for a marathon. His creative drive doesn’t rest: he's produced branded content, consulted for major organizations, and continues to merge marketing expertise with cinematic craft.
As a filmmaker and marketer, Jason’s dual passions power his unique voice. He’s taken risks, self-financed personal projects, and taken on strategic contracts to sharpen his skills behind the camera. His goals remain clear—and ambitious: to win an Academy Award for Best Picture and Best Director. Every project, every story, is another step in that direction.
Always an avid athlete, Jason has taken to running long distances, completing 18 half marathons, 3 marathons, 1 triathlon, and dozens of other races. You can keep up with his journey at messruns.com
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CreativityTranscript
00:00:00what's good people this is um me i'm looking at something because something went wrong when i
00:00:15tried to do something i'm sorry anyway what's good people's big sad industry cosign um back
00:00:22to my latest edition of my friends are better than yours i couldn't find anybody for the last
00:00:26couple of weeks so this guy happened to come across and i was like let me just you know talk
00:00:31to this guy you know he is a mess that's why you see mess on his um name tag but his name is jason
00:00:38wallace we'll go and we've known each other for several years i think we met basketball related
00:00:45activities i can't remember but um we'll have a good conversation and for those tuning in for the
00:00:50first time i've been a so-called journalist for the past 20 plus years and although i've talked to
00:00:58many celebrities and just done so many different things for this i wanted to speak to people that
00:01:03i actually knew and that i respected because of what they're doing what they've done and it's okay
00:01:09to talk to celebrities but that gets boring after you do it for so many years and even though some
00:01:14of the celebrities i have talked to all my friends my whole thing is you know my friends are doing
00:01:21things that you should know about and we have one here today that i'm i don't want to admit to but
00:01:28you know he's been doing his thing for years and i'm going to allow him to do a little brief intro
00:01:34and as some of you who look at this regularly know it goes anywhere not that it's anything bad or like
00:01:40off kilter or anything like that but i have questions and bullet points and sometimes i don't
00:01:45get to it but the conversation is always i hope intriguing for those watching so with no further
00:01:52ado my man mess what's going on sir what's good man thanks for having me no problem man good to see
00:02:00you likewise not really but you know why don't you get the people that kind of brief intro even though
00:02:07we'll probably talk about some of the things that you might mention but just to get an idea so that
00:02:11way they have an idea right right so uh i was born in panama uh grew up in brooklyn east flatbush
00:02:20went to brooklyn tech you know you know massive out there uh
00:02:25went to mcneese state university for college played basketball i'm six eight you know black a lot taller than
00:02:31said you know this is why i said has so many issues with me because he's always looking up
00:02:38it's crazy uh played uh basketball overseas for a number of years uh saudi arabia france
00:02:47chile argentina uh got cut by the nicks twice got to last cut several times so uh that was a little
00:02:53tough um worked with nike for a good 12 years on all basketball related items in new york city and
00:03:02around the country and around the world um which kind of led me to where i am now right so um basketball
00:03:10was a was a vehicle but the marketing side of it is what really intrigued me right and so once i got
00:03:17done playing ball started you know got my nine to five i went back to grad school got my nba
00:03:23purdue university boiler up and uh so i've been a basically a marketer since so right now actually
00:03:31have my own company um called digital mess creative and so we do marketing for brands campaigns
00:03:40photography videography events all the good stuff um and then i also started a non-profit back in 2017
00:03:48with my partner tiffany called honor humanity and so we go into underserved communities
00:03:53and we help other non-profits either raise funds raise awareness um and then we do our own programming
00:03:59so lately we've been in houston texas where she's from we've been working in acres homes community to
00:04:05help them um because they're in a food desert so we've been growing food educating on on the purpose
00:04:13of on uses of growing food and um you know now we're kind of shifting a little bit so it's been a
00:04:19you know busy times for me but that's that's pretty much where i'm at quick cool i mean we definitely
00:04:25get into a a couple of things you've done over the years and uh uh basically i guess i want to
00:04:32want to ask you i mean of course you're like seven eight so i don't want to ask the obvious question of
00:04:38why did you choose basketball but at the same time if that's part of your journey then we might
00:04:43as well start because of course you you played um basketball in high school and then in college so
00:04:48um what led to your wanting to play basketball outside of everybody teasing you for your height
00:04:55i didn't want to play basketball i was i was short like you back in the day when i was uh
00:05:01when i when i started out it was about five eight five nine i was playing football and then between uh
00:05:06sophomore junior year i shot up to like six three six four and so at that point you know they were like oh
00:05:11you need a yeah you should be playing basketball you should play basketball so uh my mom's friend he
00:05:17was uh he worked up in at the bronx and he was cool with the gaucho so to go to the to the chose and you
00:05:25know i started there what's funny is because you know you gotta you gotta earn it like you can't just
00:05:32join the team like nowadays kids could just you know get on the team you're good i wasn't going to
00:05:36the gauchos gym from brooklyn working out by myself in the gym doing doing drills by myself for weeks
00:05:44before i even got to even be a part of like the team yeah and then finally in the summertime when
00:05:50someone started i got to join the team and i got to start playing and so uh and i liked it like started
00:05:55you know i mean i love football i love playing football but basketball kind of like it took over
00:05:59and once i got taller and once i started to really be like oh okay this is this this could get me a
00:06:05scholarship i can get some money get it get a degree use this to get out of out of the city
00:06:11and go with it especially the gauchos but for those who don't know the gauchos are the new york
00:06:15based team and the bronx that literally burnt like so many actually a couple of nba players
00:06:23ross strickland uh i mean the list goes on and the funny thing is of course you didn't notice but um
00:06:29that was his name the coach of the gauchos lives right next door to me dave yeah dave dave mccallum
00:06:35right dave mccallum mccallum yeah mccallum yeah and um he gave me the opportunity but i wasn't a
00:06:41basketball player so who's i fooling you know but but coincidentally he lived right next door to me
00:06:47and another fun fact i did the first ever celebrity basketball game at the gauchos gym nice with big l
00:06:55it was so many but big l was the one he he performed king capri i mean there was so so many
00:07:01celebrities and like you know i set the tone tone for you know the i'm not gonna say that but the the
00:07:08celebrity basketball and you know because hip-hop and basketball especially new york at one time was all
00:07:15anyone ever did even if you did something else involved in one even if you didn't play you at least
00:07:22watch or were involved in activities that you know because at the time i mean you have mark jackson
00:07:27like i said ross strickland kenny um smith you have so many malik you have so many new york players
00:07:33that actually got into the nba and during that time like basketball was definitely a thing and of course
00:07:40hip-hop was a thing so i i know that most of us had eyes on either hip-hop or basketball so that's
00:07:47that's one of the reasons why i'd ask you because um a lot of people back then um well baseball too
00:07:53because the yankees was definitely winning you know back in the 70s but um you know them i don't
00:08:00want to sound racist but them damn puerto rican the dominicans just over through everything when it
00:08:05came to baseball in the bronx particularly but anyway well that's like that's my nickname so that's how
00:08:12that's how i'm playing balls i got my nickname so 17 year old 17 year old jason right uh went up to
00:08:20went up to rucka uh 55th and i was playing on um the posse and so go to the basket lay up and one
00:08:30dunk and one i kept you know kicking and one so the announcer was like yo like he keeps finishing like
00:08:34he keep finishing like he keep delivering oh man we can't call him the mailman because he's too young
00:08:39i'm gonna call him the messenger and i'm like the messenger i'm gonna be the messenger who is that
00:08:45i want to be like the warrior somebody you know credit or something tough but you know so the
00:08:50messenger and then you know it's stuck and you know mess for sure so yeah you know the point like the you
00:08:56know we met through blue and so and oh yeah yes blue and blue and i met playing for him and um when he
00:09:06was at he had his team mike tyson put a team in to the rucka and i and that's how i met blue through
00:09:12also through dorian so uh yeah the music and basketball entertainment and basketball the intersection
00:09:19is is is is is well interwoven you know in our history um especially late 80s early 90s into the 2000s
00:09:27i don't know like i and and we may have interacted on record because you know i used to coach said g's team
00:09:33because i know that in some of the tournaments that you played and we played in as well of course
00:09:36you was on the opposing side like throughout the bronx and harlem wherever because back then it was
00:09:42like it was like a league and on every block and you know everybody played in six different leagues
00:09:47i don't know how it is today but i still don't know how we were able to like have like three games in
00:09:53a day and i wasn't playing i was coaching and i was tired so i could imagine the players but it was you
00:09:59know it was a thing you split the teams up you split it up so you have like you have half your
00:10:04team go one game and start while the other team like so y'all start the first game then you get the
00:10:10lead and then you like you send the next the second game finish it up they come over then they play
00:10:17and then y'all win the game or you know whatever that's how that's basically what you did but we
00:10:20have there's so many good players you know teams were loaded with like with quality
00:10:25team my team i had um malloy shane like what and the funny thing is like um during that time was
00:10:35like the heat of new york city basketball when it when it came to like just the whole mindset of
00:10:43everybody especially when it came to the record games so and one was a and one sponsored well and
00:10:49that also did i think you played in a couple of video music box games as well right yeah yeah because
00:10:55you know i i did i i coached and organized um video music box team and and one we were the first
00:11:02team that they sponsored before they became and one and and one mixtapes so like even when i was
00:11:10involved in that aspect it was like amazing seeing the type of players and who played and who went on to
00:11:17the nba and who did certain things during that time and like i said i know that you know you you played in
00:11:22several tournaments and um like you said you tried out for the knicks wasn't good enough none of you
00:11:29south oh sorry i'm sorry um so but i i know you when you played overseas now i know that overseas is a
00:11:41different game and a different mindset and a lot of players even some nba players got a chance to play
00:11:46overseas how was playing overseas for you um as opposed to playing in the states because i know
00:11:53different rules different just different everything like how were you able to do that and then you you
00:11:58played in like five different countries right yeah so like in each country had their own rules right
00:12:03well i know international rules are different style as well yeah so you got fever rules so fever rules
00:12:10you know they govern the international international basketball um and so that's one constant but the
00:12:18thing is it was definitely different um so like in chile right at halftime everybody's in this in the
00:12:26stadium they all smoking so they all smoke cigarettes so you got this cloud of smoke hovering over your
00:12:32head yeah you know you're trying to play this game um saudi arabia uh you know we start playing
00:12:40and then we got to stop because they got a prayer so it begins where you start playing and then
00:12:46maybe like middle of first half stop then go pray so at first you know i would just go in
00:12:52locker room and just wait and then now you got to warm up again you got to get started
00:12:56after a while i just went to pray too because it just made sense um you know france was interesting
00:13:02i was like my last stop just a lot of politics like just playing man and i think that it was very
00:13:09mentally it was tough because you're always being tested you know you're always being like um
00:13:16people always trying out if they were going to jerk you as far as pay because again you got to think
00:13:20about it you're in somebody else's country you're staying in their apartment you know you're at
00:13:26their at basically their win and so you have to trust that your agent was going to put you on the
00:13:31team that was going to take care of you and you know i've definitely heard the stories of guys
00:13:35getting jerked you know for me like my last my last team i literally sat in charles agar and this
00:13:42was like right around 9 11. so this is right after 9 11. so you can imagine charles agar
00:13:46airport everybody's got the you know they got the big guns walking around and you know after my
00:13:52time i'm waiting for the for them to change my ticket so i can come back to the states i literally
00:13:56sat in the airport like an entire day um and you know i like wrote out everything i had done it
00:14:02up until that point in basketball so i was content with with my career at the time like you know i gave
00:14:08it my all like you know again getting to getting almost to the nba and then going overseas and
00:14:14playing and being able to see the world playing for the pastel team twice uh you know things that
00:14:21a lot of people have never done so uh but i was still with nike i'm still involved with nike and nike you
00:14:27know because of m1 and you know what they were trying to do nike wanted to say well we're not
00:14:32we're not doing trick basketball we're doing real basketball so we started you know we played we did
00:14:38it we did it for real so that that that kept my love for the game uh i actually grew it because at
00:14:44that point you know you're kind of disillusioned like this is some you know and now here
00:14:48i am making more money on the marketing side going around the world doing you know tours with vince
00:14:56carter and you know hanging out with rasheed wallace and you know doing all kind of activations
00:15:03and getting paid for it right um so it was the that was pretty dope so how did you since you
00:15:09mentioned nike because nike was one of the things i was going to talk about how did you hook up with nike
00:15:13because you you you are oh you worked with them for several years if i'm correct yeah so they saw
00:15:19me at 55th they saw me um so if you remember they had a they had an all-star game um it was like they
00:15:25had the all cotton club so they had like uh that's what it was called so they had like all my guys on
00:15:31there and they had a had a dunk contest and i didn't win that dunk contest and so jerry razzmi who
00:15:36was the brand man at the time he was like yo like she was like yo like you know um we're gonna do this
00:15:44we're gonna do this dunk contest at cipriani and so you know i want you to be in it so i did so i
00:15:50actually won that one and the um we were gonna go to the all-star because it was called people's jam so
00:15:59at the time you know if you remember at the time nba all-stars were getting very corporate pretty much like
00:16:03how it is now and so they were like they want to do something different they wanted they wanted
00:16:08something where the people could to be involved and so it was this people's jam dunk contest so
00:16:14before the dunk contest uh we went to toronto to shoot at the um the dr funk commercial so it was
00:16:22like the one that was like our record park and marvito was announcing the stuff so you know we do that
00:16:27commercial first and you know vince i'm like okay you teach me your reverse 360 so he does and so you
00:16:35know we in the back there we dunked and we're going back and forth and i was actually his body double for
00:16:40like most of for all those commercials so we got pretty cool and so fast forward we get to the dunk
00:16:46contest that he's he's uh he's a judge so i'm gonna stop there i'm gonna take you back so as you said
00:16:55we played in a lot of tournaments west fourth was one of those tournaments and west fourth all-star
00:16:59they had a dunk contest and like the one in the dunk contest got a big ass trophy and big ass tv
00:17:05and got got bread so conrad mccray got arrested there rad had won the dunk contest a few times
00:17:14and for this all-star i was like now i'm winning that dunk contest so
00:17:18and i literally during was just talking about this the other day when i seen him in l.a
00:17:22so that whole day before we we went to work out together i think we had a game somewhere and then
00:17:27we had the all-star game so me and rad was together the whole day we get to the dunk contest i'm just
00:17:33killing it he's just doing his thing now he he takes uh a director's chair he puts it by the basket
00:17:39has somebody sit in the chair he gets a basketball he lights the ball on fire with nail polish he jumps
00:17:46on the side of the of the of the chair he didn't jump over he jumped on the side took it and missed
00:17:51they was like oh crazy i'm like he ain't do i bet he likes it again he dunks it they're like oh this
00:17:58is crazy i jump over like three people he wins the dunk contest we driving home he looks at me he's like
00:18:05yeah man you beat me i'm like give me the trophy for the tv what yourself he's like nah so and then
00:18:14i don't know god rest the dead then rap then red passed away right so my so to honor him
00:18:22i said i'm gonna light the ball on fire and i'm gonna do what you didn't do and so uh
00:18:29at the time i had been playing with the holland wizards because you know you want to make trying to
00:18:34make some money um you know still playing ball and on bernard a train we had a routine where he would
00:18:44he's dribbling and then like he would pretend he's going to the basket he would stop short drop down
00:18:50and then he bounced the ball high jump over him and dunk it so for this dunk contest it was me as a
00:18:56dunker and then he also had like a dribbler so obviously a train was going to be the guy because you
00:19:00know he's he's no he's nice so we was i was i wasn't worried about i wasn't worried about it the
00:19:07day two days before the all-star game they had a game in chicago and i don't know why i didn't go on
00:19:16that trip but the plane had a rough landing and so a train was hurt he couldn't go and so my man chris
00:19:25franklin i called him up like chris chris hans can miss the handles i'm like yo can you come come
00:19:31come to dc i need you he's like a bet so he comes to dc and again we a train i had been practicing the
00:19:37dunk so he you know we had our time down but i couldn't practice it with chris and so we would no
00:19:42tell getting the timing down get to practice you can't do it in front of everybody right so you can't
00:19:49you know nothing so we get to the dunk contest and vince sees me he's like oh he's like yo you
00:19:57you gotta show me something you ain't getting a 10 you gotta show me something so it's vince rashid
00:20:02and gary paint was the judges first dunk was the reverse 360. i do that 10 10 9. all right second
00:20:11dunk was you gotta jump who could jump from the furthest so i jumped like two steps behind the three
00:20:16point but behind the free throw line i win that then and all these guys are missing dunks left and
00:20:22right because just nervous you got the whole crowd packed you know it's this but being from new york
00:20:28playing in front of everybody playing for the harland wizards where you're dunking every day
00:20:32just you know it was nothing so then finally the last dunk i go in the bag i get the nail polish out
00:20:39put on the ball and they're like what is this doing i put chris under the bike at the the dots
00:20:45and i told him like just hold the ball just hold the ball here show the ball up like this
00:20:52and then when i come running up just throw it straight up and that's what he did so once it
00:20:57was lit held the ball and everyone's like the ball's on fire he throws the ball straight up i catch it
00:21:02and they said the ball stayed lit until i actually dunked the ball and then once i dunked it i looked at
00:21:07events like what he was like how do you get the tent so that was that that after that you know nike was
00:21:15like yo whatever you need whatever you want you know took off and great relationship you know g took
00:21:21me in and uh we you know he taught me really like the marketing aspect of it you know beyond just like
00:21:29hey come do this commercial hey come do this tour it's like like here's here's the plan here's what
00:21:35what the plan is about nationally here's what our piece of that is here's how it's going to drive
00:21:41business and here's how we gonna you know get you guys involved so yeah i was like okay this is what
00:21:48i could do this sure yeah i definitely gonna shout out to jerry razmi i try to get him to come on here
00:21:55but you know jerry's like you know real private so it's like i figured he would just do it because
00:22:00like you know we've known each other since like the 60s but he's like sad i was like i get that's
00:22:05i think i'll just ask anyway and i have bobito on here about a little more than a month ago okay so
00:22:12and you know we had we had the nike conversation and like i said the one thing i know about nike
00:22:16nike always took care of people because jerry was with them for like 90 years
00:22:23and bobito was there for a while as well so i know nike definitely took care of people but um
00:22:30since like when you started getting that the the action plans with the marketing from jerry like
00:22:37what propelled you to actually because if i'm correct you went to purdue university to get your okay
00:22:45and what what set you down a path to then decide to make part of your career marketing because like
00:22:53for people that don't understand marketing because marketing encompasses so much but um what was it
00:23:01about marketing that caught your attention where it now makes you money so when i came when i got done
00:23:11when i was in high school right one of the things i always did was i made sure i kept the job um and my
00:23:17boy mike williams he had a placement agency and so my first job out of out of high school i was
00:23:24working in the mailroom at columbia and so every summer when i came home from playing ball i would
00:23:29get a job and still hoop because i always want to have some job skills in case whatever happened right so
00:23:34when i got done playing because i knew how to use microsoft access um this company was looking for
00:23:39somebody that could build databases so i human resources so i jumped in human resources so i started out
00:23:47with brinks in human resources and then i actually ended up ended up at columbia working in columbia
00:23:53human resources so it's like a full summit but what caught my eye was just like here you are involved
00:24:01in a sport that you love from a different perspective and you know you're going to all-star you're going
00:24:08italy south korea china you know you're going around the world you're filming stuff and you're making
00:24:21really good money and so and that's on the outside so i'm like well if i'm on the outside and if i'm on
00:24:27the inside then you know i can help drop i'm helping drive this culture from my perspective how can i now
00:24:34affect and drive it from inside of nike and then everyone i met at nike was mad cool like i'm
00:24:40friends still friends with people to this day like that you know i met back then so it just made sense
00:24:46i was like how do i do how do i get your job and to a person they said go to business school get your
00:24:53mba and then you can get you can do this and so that's what i did um yeah you know brand marketing
00:25:00you know it's really about telling stories and you know that's what i i do uh and if you look
00:25:06at nike nike never tells you to buy something they never say go buy these shoes they always
00:25:12they put you in a journey of like you're an athlete you know and you're jordan or or you know talk about
00:25:20michael jordan or talk about you know lebron whatever the case is and then you you feel like
00:25:25you're part of that journey and then you're like oh i do like those shoes so i'll buy those shoes
00:25:30because i want to be part of the journey and it's it's genius marketing it really is definitely
00:25:37so when when when you are um involved in the marketing aspects and like i said i know that we
00:25:44can literally be here for hours talking about like how marketing helps or what what constitutes
00:25:50marketing but um my question to you is when it comes to ideas and things of that nature because
00:25:57as you stated with even with nike in particular like they've had some great ideas over the years
00:26:02and it's always the people behind the brand that's that's always like coming with the ideas when you do
00:26:08work on something or are you presented with an opportunity to work with something like how are you
00:26:15able to pull whatever ideas you have in order to make it work so that way anybody looking or seeing
00:26:22the the the whatever whether it's a commercial movie whatever like what goes through your mind in order
00:26:28to get that um i know it's a skill set but it's also a creativity because you can have the technical
00:26:36know-hows and still don't come over anything yeah what works for you when it comes to that so i'll give you
00:26:42a great example so um right after the pandemic ended uh i took a job at compass compass real estate
00:26:48right and so when i first got there they were like hey like this is guy lenin steinberg he's a he's just
00:26:54he's an he's a real estate agent but he has a newsletter of like 50 000 people internally externally
00:27:00so every day he puts this newsletter out so i subscribed and i'm looking at this i'm like all right
00:27:05cool one of the things that i was working on was a video um a video project so i could send a video
00:27:12via email like so i you know you make a video you send a link on email they click they click on the
00:27:18link they can watch it i was like you know what lenin how you doing i'm jason i just started here a
00:27:26couple weeks ago but i got this idea what do you think and he was like yeah i'm with it so i recorded
00:27:31him using the product right and creating this video that he then sent out to his entire mailing list
00:27:42and it was such well received the ceo now all of a sudden started using the videos to send out to his
00:27:50his team because the point was for the real estate agents to say instead of like you know sending a
00:27:55regular email like hey here are my listings it's like you could go and you could make it real and
00:28:01you could send you can upload that to the platform and send that out to your your database and then
00:28:07you get all the analytics so that's what it was and because i understood this guy got the reach
00:28:15already i can get in front of 50 000 people in one shot and it wouldn't need to do and so
00:28:23part of it is that is the so then we came back later right and so i had another project uh product
00:28:31i'm launching and i was like lennon guess what we're gonna do it again but this time it gave me a
00:28:34this time it gave me a budget so this time i was able to go to one of his penthouses and we shot at
00:28:39his penthouse and so i knew and this one was this was a photography um this was a lot of photographers
00:28:46to upload directly into the platform so you know if i go take my pictures i can just send it right to
00:28:51the to the real estate agent when they're done and it goes right into the listing versus seeing it to
00:28:57the you know upload it to the cloud then they got to download it and then upload it again and so being
00:29:04able to shoot that at a penthouse listing in try in our chelsea and then basically directing that and
00:29:11making that again that project that product took off but it was the linear so the first one was
00:29:21the video and the second one was his lennon again and we got new so people connected that connected the
00:29:27two and now they're seeing like okay this compass platform is more than just you know sending out a
00:29:33cute card or you know something and so that's what it really is like you have to have it
00:29:40a lot of people don't understand marketing right people just think like you can make a make a
00:29:46commercial or you know send out some flies out of cases but there's a lot of thought that goes behind
00:29:51it and to be able to execute it in a way that you know is going to be compelling and a lot of times you
00:29:58know again there's a lot of hits but then there's also misses and so what do you take from those
00:30:03from those moments so that you know you can keep going and and for me it's like
00:30:10stringing it up like just just building on each each moment stacking each moment so that people can see
00:30:16all right i see where you came from and i'm seeing where you're going yeah and it all makes sense
00:30:22i do know that with marketing because in in our industry you know whether it's sports music
00:30:32entertainment you know there's always spillovers like you can do one thing you're able to do other
00:30:37things because you know publicity and marketing work hand-in-hand and then promotion and things of
00:30:42that nature and as a marketer from my understanding yes you're also a storyteller
00:30:48so you know i'm i'm leading into you know your filmmaking capabilities and the fact that you
00:30:57produced and directed you know projects previously and how was that transition because i know you i'm
00:31:04pretty sure you still do both because i think marketing i think marketing once you become a marketer
00:31:11even if you go into something else you still utilize it because it may work with whatever you're doing
00:31:16even if it's not called marketing people have called me a marketer because when i used to do my
00:31:20parties and and even when i had my newsletters i wasn't doing traditional marketing but i'm still
00:31:26marketing either my parties or whatever i have going on so i understand the mindset behind it so how were
00:31:34you able to transition to utilize those abilities you have and take it into like a different realm because
00:31:42like i said it falls under the umbrella of entertainment but it's still a different aspect
00:31:47of it how are you able to take that what you've learned in marketing i guess as well in basketball
00:31:52because you still have to know what to do on a basketball court or while you're doing certain
00:31:56things like you gave examples with the dunk contest where you got to think about what you're going to
00:32:00do how you're going to do with practice so i say all that to say when it comes into the storytelling aspect
00:32:07how are you able to transition and i know this is going to sound stupid but was it hard uh
00:32:15so i've been i've always been a storyteller right like i always felt like i was always been a writer
00:32:20always been you know creating things being creative imaginative you know i was only sound for a minute so
00:32:27you know you gotta you know you gotta figure it out right and then you know i'm my little brother
00:32:32but then they didn't really count because you know whatever so it was a little bit hard
00:32:40it was hard but it really wasn't because um when i you know my dad got me a camera when i graduated
00:32:48college he gave me he was like wherever you go around the world make sure you take pictures
00:32:53my family started out uh photo wallace they started the first photography studio in panama
00:33:00so my grandfather and my uncles um so it's in my blood it's in my dna so like it was just a natural
00:33:08like transition of me being like taking up the camera more shooting more and just having these
00:33:13stories like i had a bunch of stories that i have right now i have a bunch of treatments that i have
00:33:17and i was like yo like you know i can't wait for somebody else to like
00:33:25give me the money to do do this i need to start doing it myself uh because like you know life is
00:33:34short and you never know like as a creative like you have things that you you want to put out to
00:33:38the world and whether the world accepts it or not it doesn't matter it's out there and so uh i started
00:33:44with the camera and i started with just simple things you know like you know you start again social
00:33:49media is great you can take your phone you know you can create a story you create a reel but then
00:33:55you start creating those moments of like okay like so for example went to the yankee game of the
00:33:59night all right so let me show this hamilton night so let me i know hamilton's let me show all the
00:34:06hamilton elements okay let me get the let me get some at bats let me take you know quick clips of
00:34:13people getting a you know at bats jasmine it's a home run i missed that so i'm like all right well
00:34:18i missed all run but i i got the home run track we get that in here's the wave right so people are
00:34:25doing the wave cool so you know you pull all the elements of the game and then you you sequence them
00:34:31and now you tell that story of like yo you you watch the reel you're like oh like yeah you had a
00:34:35good time i can see it and that's what it that's what it's about so when you know i decided to say
00:34:44i'm gonna do the story i'm gonna you know we're gonna do this documentary uh for my boy renee like
00:34:49honest i knew what his story was because i've been watching him grow from you know we first met
00:34:56but there's still the work that you got to do so you know you have to go and think about
00:35:02a beginning middle and end every story every everything you watch you gotta you have some kind
00:35:08of there's some kind of conflict there's a resolution and there's like the opening the middle
00:35:13and then the end right so for renee you know the opening was like who is he right middle was kind
00:35:22of like what's he doing and why is he doing it and then the end is like where's it gonna go and so um
00:35:29he uh he makes hats he's a designer um and he's had alicia keys lewis hamilton uh he's been featured on
00:35:42uh the grammys the oscars and for the past three years his collection has been in nordstrom and it's
00:35:50sold out every year every season it sells out he goes to ecuador and all the hats are handmade by the
00:35:58artisans there so like just hearing those things you're like that's interesting and when you see
00:36:04the hats you're like yo those are some fly hats i don't i'm selling with hats but there's some fly hats
00:36:08hats and when i hear him like he's from camden new jersey so he's our age from camden so you can
00:36:16imagine what camden was like in that time so to come out of camden be like i want to do this
00:36:25go to school for it do it reconnect with your roots in ecuador and every few weeks you're going
00:36:33down ecuador and you're building your own brand a luxury brand on top of that like that's a great
00:36:38story so first had to get his buy-in and got some of his friends to like sit down and shoot because
00:36:47it's documentary style and ask them questions once i got their questions once i got the film and the
00:36:52footage now i can see what the story how how i'm gonna shape the story so it is hard work um but if you
00:37:01have an idea of where you want to go like you should then it gets a little bit easier you can streamline
00:37:07it and you can navigate it to where it needs to get to now my thing with with filmmaking is that
00:37:17uh i mean of course you know for anybody involved in it already knows the difficulties um of it and
00:37:24i just can't imagine having to shoot different scenes with different ideas and then trying to
00:37:31make it all work so that way it can be one whole thought so to speak um and i know that there are
00:37:39different different techniques or even different thought process that you and i can film the exact
00:37:45same thing and just have completely different outcomes how do you know with when you're working
00:37:53on something or you're working on the project and as you're working with it that it it's hitting the
00:37:58mark that you want it to hit or maybe it's not and then you have to change it like what is it that
00:38:06to you that makes it make the project complete when it's complete to your liking even because like i said
00:38:14i've had several filmmakers and i know it's always a different answer because it's always different
00:38:19door process but for you like how do you know that your project is there even if you're not happy
00:38:25because i know a lot of people a lot of creative people because of how great that they are some of
00:38:30their best work they're not happy with i know that because i've done it and people have given me
00:38:35compliments or something i'm like that was horrible but for you as a filmmaker how do you know when
00:38:42your project is at least to a point where it's satisfactory to you so i think that it's it's funny
00:38:55right um you you kind of you kind of envisioning your mind like what this shot is or where you where
00:39:04you see it so i'm gonna give you an example but this is not a film right so i shot i did a shot a
00:39:08wedding um one of my friends the judge and um they had the couple they had no photographer so she was
00:39:15like you want yeah i bet so the bride so this is outside on brooklyn bridge and so i'm looking they
00:39:25you know i'm looking at the scene and i see it and i'm like yo put your hand down with the with the bouquet
00:39:31and i get that shot because i saw i could see what i knew what i wanted and i saw the shot and i got that
00:39:38shot that is their favorite shot like they love and when people see that shot they're like yo that's
00:39:43that is so when i do weddings like that is the signature shot for me because it's a fly shot um
00:39:51and so when you take up the filmmaking you have you know wherever you want to shoot you know you're like
00:39:58all right so for example like i knew i wanted renee in this film where we start out in nordstrom he's in
00:40:06nordstrom talking to the to his um to his buyer and by the end of it like he's leaving and he's out
00:40:14so there's a purpose of that right so i'm like talk to like again we shot in nordstrom
00:40:22if we had no permission to shoot north we shot the north uh now we go back we're gonna be like hey so
00:40:30you know um can we give him this and shoot but i saw what but i knew that i wanted him talking to
00:40:36this guy and so i just took out the camera i took out the phone and i i got that shot and i'm like
00:40:42and as we were going through stuff i was like yo you know what
00:40:48i want to get him outside like i want to get i want to get him walking i want to get him in his hat
00:40:54but also because like renee's a fly dude i want to get the fur i want to get all of it because i
00:40:59want people to see it now also i want you to see on the on the train because there's that juxtaposition
00:41:05of like luxury but this is new york city everybody's on the train right so it's so you
00:41:10got so you think about those things as like if i was watching this what would i see what would i want
00:41:18to see and that's where you kind of pull those shots in right and you know sometimes it works
00:41:24sometimes they don't and you also can end up with i mean i have like hard drives full of stuff where
00:41:32it's like nah no it's garbage no i'm not gonna use that nah that's stupid but as um
00:41:40um for the doc as we got um as he as we went back to nordstrom he just put his i guess i guess that's
00:41:50summer 25. he put those they were on display so then i started okay let me let me get some film of
00:41:57that and then i use that as b-roll so i was like okay well instead of having us sit there and watch
00:42:04renee talk i'll just use it as the b-roll and i'll use it as people looking at his his his products
00:42:13but they listen to his voice so so it's like you once you start to live with the material
00:42:20you kind of find different ways to like break it up so that it's not all the same it's not boring it's
00:42:25like it's not right it's not monogamous it keeps keeps the tension so you know it's not easy um it's
00:42:33definitely hard but i like it but i'm different like i like my like look if i if i put it together
00:42:39or not i'm proud of it if i post it i'm very proud of it if i put it on the world because again it took
00:42:45time and i get people be like oh what's that nah that i'm happy with it if you like
00:42:51it you love it if you don't yeah now with the quality of um just electronics and and technology
00:42:59like um i mean i'm not a filmmaker of course but you know i take pictures as well i have um
00:43:05a canon um t7 right and i went out and bought the iphone 16 now i'm anticipating like my canon like
00:43:17taking these great shots and it does but then my iphone when i went to jamaica i didn't feel like
00:43:24carrying so much and i was like well let me test that while i'm in jamaica the shots i got in jamaica
00:43:28off my iphone were probably better now i may have to learn how to use my canon better that might be it
00:43:36but i also noticed because the pixel count is higher and whatever technology that apple has put into it
00:43:43it looks like i actually filmed some of the scenes from an actual camera as opposed to a phone
00:43:50and and and the reason why i'm posing that question as far as that because of course you use whatever
00:43:57equipment you have but are there times where you know you can get the same quality from your camera
00:44:02from your phone and if so does that make you feel a certain way knowing that and i know like i said
00:44:09there's other um variables of course when it comes to making film because for me it was just a video clip
00:44:15to put on my site and on youtube as opposed to a production or it's going to be seen someplace else
00:44:22so for me of course the simplest thing that it can be used for i'm happy with but with that like like
00:44:29has there been a time where something that may have course less or doesn't do as much as something
00:44:35that's bigger has it ever been substituted or with the same type of look because you have a better eye
00:44:45than i have when it comes to that because that's your thing as a regular consumer you could tell me
00:44:51any and everything all i know is it looks good or it doesn't you're gonna know what these pixels should
00:44:56have been this or the lighting on this like so like have you had instances where you use a
00:45:01a a camera or a phone that's not as um as expensive as that ten thousand dollar camera
00:45:11so it's funny right i i use i have a i have an iphone so i got this is a 15 yes i got a 15.
00:45:19i have an 11 11 pro i use my 11 pro to record most of my stuff okay yeah so uh so we do a show
00:45:30a hip-hop closet hip-hop conversations that you're going to be on because you said you're going to be
00:45:34on it better so i'm definitely going to be on there soon so when we first started shooting i have my
00:45:40my panasonic my lumix so i would set it up on the tripod i would you know set the camera and everything
00:45:45and so what would happen is because the conversations would be like an hour two hours
00:45:51the batteries would die so i gotta so i would have to be conscious about okay
00:45:55what part can i switch out the batteries and there's at no point can you switch it out fast
00:46:02enough where you might not miss something so you gotta you gotta just so you first of all you gotta
00:46:07have like four batteries set and you gotta be you know sometimes like when you're filming like you
00:46:13know you might tune out like you keep focused you hear it all because you know you're going to probably
00:46:18come back and do and where you're going to edit whatever the case is but now i'm looking like there
00:46:23was a there was a conversation we had and um there was a biggie story that we lost because the battery
00:46:33died and so when the battery dies with it on record all that data basically it's it's there but it's you
00:46:42have to i gotta go send it to a service to get it to get it repaired so i was like this isn't this is
00:46:50crazy so i got my phone and i would just charge my phone and i would set it up and then i would shoot
00:46:59and the quality is the same if not better and so peace of mind in that i'm gonna get the entire shot
00:47:06the entire one hour one and a half hours no problem um and then when i edit so now also because
00:47:14the camera breaks up the files into like three or four files so now you got to make sure all right
00:47:22i gotta put the i gotta put the file like there's a lot the phone turn your turn your house phone off
00:47:32look everybody
00:47:33so i use the phone it's one file so i can just drop that in and then i could i do nothing to do
00:47:44um it's funny story so we we are shooting and um
00:47:52this guy um i can't remember his name but he was the last basically the last uh one we did a couple
00:47:59weeks ago and he was like yo he he said kai kai i want to come in to shoot i'm gonna i want to set
00:48:05up my camera whatever so he set up three cameras in to shoot the interview right because it was his um
00:48:14it was his show he has a platform and like this show it was a dating show about his dating life and
00:48:19he had the actors and all that so we were going to interview the actors and interview him so he set
00:48:23up three cameras so you got the two cameras on two iso cameras like and then you got the one wide shot
00:48:30so i just got my phone and i got my my mics and everything were good it took him like an hour and
00:48:39a half to set everything up all the monitors you know the audio all that stuff and i don't know how
00:48:49long it would take him to edit but you know when i look at it i'm like all right i got all my shots i
00:48:56needed i was able to edit this thing and we we did like a it was like a 30 minute probably like about
00:49:0235 minutes he had it took him another two hours to break everything it took so long like we we i was
00:49:10just like all right i'm out i gotta go because and normally i'm like the last one out but i was able
00:49:17to just get my stuff break break it down in peace and so there's a thing about you know you you kind
00:49:22of got to figure out the efficiencies yeah um because again the cameras the phone you know the
00:49:30phone does everything and and in post-production you know you can i can go find if i wanted to look like
00:49:38like a commercial i can go find the filters if i need to look like the daytime soap opera i can find
00:49:45the filter you can make it look however you need to make it look in post-production so you don't
00:49:50need a camera um there's some things that again there's there's definitely some benefits to have in
00:49:56it but you know i'm comfortable shooting with both but yeah the phone like right now like i know apple's
00:50:03like they about to drop the new phone i'm thinking okay well if i get the new one then this
00:50:07will be my second this will be my backup now i have a really good backup um both the other the other i
00:50:16would say the one challenge though is it fills up so like i got like a 512 gig yeah it fills up so you
00:50:28gotta let me go through and be like all right let me start let me delete the stuff or move it off cloud
00:50:34or yeah into and i i use i don't even use the cloud for that i just i get the um the sand disk in um
00:50:41storage and i just put them on on drives because yeah exactly it's easier to move around with the
00:50:47drives yeah so yeah i just have to ask you that because like i said i'm it's like i know i mean the
00:50:54funny thing is that you know coming up in media taking the phone for camera you look like you shouldn't
00:51:00belong you don't you don't belong there but nowadays i see said even johnny nunez uses his
00:51:06phone now and i'm like yo it's like um and i just thought that that was crazy because i know anything
00:51:13with technology for anything you know whether a studio because you didn't have to go into the
00:51:17studio to record songs nowadays you know so it's like you know but the phone but the phone takes like
00:51:23you know the the raw format which is the the preferred format for for pictures so it takes so
00:51:29like um mr c mrs they they just did the dedication for mr c a couple weeks ago and so i had my camera
00:51:38so i'm in the front i actually got my camera i'm taking pictures and then like everybody kind of got
00:51:42in the way and there's no way i could get the shot so what i do i took my phone put it up here because
00:51:48i'm taller than everybody got the picture and then i was also able to like on the phone erase the things
00:51:57that i didn't want in that picture right there so now i can send it like oh here you go so it's it's
00:52:02it's a lot the phone is very powerful and you should not have feel any way about like using your phone
00:52:08for professor like yeah it's it's yeah there was a um we did uh there was a panel i just i just did
00:52:16for um stephanie's intimate uh assembly member sentiment at restoration and i'd set up my tripod
00:52:23set up my phone and i'm filming it and these guys had they like you know they big cameras and they set
00:52:30us but both of them forgot to turn the cameras on so i don't know what footage they got because they
00:52:39both came running there like turn it on i'm like y'all do all that time i did all that but you know
00:52:44this human human era still is there and i just got my my tripod and you know i got all the shots i need
00:52:50to get so yeah i just realized before before i let you go i just realized that i failed in what i
00:52:57wanted to ask you but i'll ask you now because you're not a failure said thank you that coming
00:53:04from you must mean something um i know you were just in la um working on a documentary
00:53:13so we uh went to a film festival so we we started the doc uh it's called the art of renee montia you
00:53:20know it's about renee's journey uh faith fashion and fun uh i'm sure you know renee renee's he was
00:53:26he's out there he's partying with us all the time he's still out there partying um and so we entered
00:53:31the film into the film festival um the scene on the scene by uh what we watch which is a platform
00:53:39where they show they talk about tv and film right and so it's the third year of the of the film festival
00:53:45so i'm like all right let me support and we aired it out there screened it answered questions and they
00:53:51you know people loved it so the goal is like 20 minutes right so it's just it's a shorter version
00:53:57of where we want to take it i want to expand it to like an hour hour and a half um because i need
00:54:01to go to ecuador i need to shoot in ecuador and then i need to pull in more people here to talk about
00:54:07renee's story so the goal was to get people excited about it to potentially find producers to
00:54:13you know fund it so you know really really great and then you know again that that like
00:54:20i've sat with it for a minute renee likes it he loves it
00:54:26all the people gonna love it people not related to us so people who don't exactly who are not friends
00:54:32or whoever and to see the the reaction and hear the reaction about the film um the excitement of it and
00:54:39then you know people coming out afterwards like running up to us like yo this is dope you know
00:54:44what do you know what else you're gonna do like yeah that was that was real
00:54:52i know that um you have a website called i'm a mess no um mess runs no
00:55:00mess right yeah hold up see if people can see wait yep mess runs okay so you know you're still
00:55:09an athlete because with some people it doesn't leave them so i know that i i've um seen pictures
00:55:17over the years and video clips of you running out of your neighborhood because you were being chased
00:55:22and robbed i mean um of you doing marathons and things of that nature and if i'm correct
00:55:27where are my numbers i try to make it look as if i do research you wait 18 half marathons
00:55:37three marathons and a tri tri tri triathlon yeah okay so um and i guess that's one of your passions
00:55:44so and i know you have something coming up as well yeah yes coming up so you know i guess let's talk
00:55:52about your passion for running and like why did you decide to actually compete there's some people
00:56:00that run to keep fit or whatever but yeah i think when you enter marathons that's a whole different
00:56:05level because there's actual training as opposed to just doing to stay in um shape so what is your
00:56:13your i guess your entry into to marathon running and just like what propels you to run keep going
00:56:21so uh my uncle carlos he he built the first um computer and database for the new york road runners
00:56:29club right so road runners is the big um club here in new york city right and so he was a runner avid
00:56:35runner and you know he came to me one day he was like yo you know you're playing basketball you know you're
00:56:40going to get old and what you're going to do after you're done playing basketball i was like i don't
00:56:45know i'll do something else and and for me something else was playing softball and flag football and
00:56:51you know playing more basketball and you know hiking and do all the things but i didn't really
00:56:56want to run i was a sprinter in high school uh but i wasn't i didn't want to run long distance because
00:57:02it sucked to me and yo like 2016 i think 2015 2016 i was living out in uh phoenix scottsdale and you
00:57:14know i saw i saw my friends running brooklyn half marathon and i seen them getting medals and stuff
00:57:23if those knuckleheads can do this i definitely could do this so i signed up and then i started training and
00:57:30you know training out there is actually pretty dope and this is where pretty much all the elite
00:57:34marathon runners live is in phoenix because it's it's a desert it's dry um they are they out there
00:57:41training so it's one square block so from from one avenue i'm sorry from one avenue to the next is a mile
00:57:51and then from one block to the next block is a half mile so you could pretty much grid out what you're
00:57:57going to do in your training so i'm out there doing it i come to brooklyn
00:58:04i'm dying because the humidity is crazy yeah so you try to run it like i can't even breathe
00:58:12so totally so you know i'm running down ocean parkway and this little old man just like
00:58:18just flying by me and so it was humbling you know he was like yo like all right
00:58:27i'm gonna figure this out and so yeah it's like this is crazy how but you go the thing is like
00:58:34everybody has their own race everybody's running their own everybody has entered the sport at different
00:58:39times and different ways and different shapes and so you can't worry about who's next to you because
00:58:45you don't know where they came from and where they're going um and so for me i started to see
00:58:52you know get a little older starting to see some of my friends pass away and a lot of it is health
00:58:57related reasons so i was like you know i want to be here as long as possible right i don't know what's
00:59:02i don't know what what's next if there's something next so i'm trying to i'm trying to stay in this lane
00:59:08and be okay and so being the competitor that i am it's like all right i'm gonna do this let me run
00:59:16this half marathon okay i got that down all right let me try this marathon this is a lot okay i got
00:59:25that down oh there's this this thing called a six star so abbott world which governs all the marathons
00:59:31there's six major marathons new york boston chicago tokyo berlin and london so if you get us you
00:59:39complete those you get a medal a six star medal so i was like all right if i'm gonna do this marathon
00:59:47i'm gonna get the medal and so i did new york chicago i got berlin coming up
00:59:54um hopefully i could potentially get into uh london and tokyo next year and then the last one is boston
01:00:03boston's the hardest one to get into because you either got to be really really fast or you guys
01:00:07you know donate a lot of money and so i'm not fast uh i'm slow and so that's the other thing i really
01:00:15wanted us guys our age to see like yo like i'm not out there breaking records sometimes i've i run
01:00:25sometimes i walk sometimes i jog i finish right the goal is to get people to move like you may not
01:00:31want to run but you might i'm gonna go i'm gonna go walk around the block or you know i'm gonna go do
01:00:36yoga whatever the case is but that's the goal is to get people to think about the health because
01:00:42now that i'm running all right i need to fuel my body properly so i can't eat junk food i can't be
01:00:47sitting around like doing that i need to drink more water hydrate you know uh get the electrolytes
01:00:54in me properly go to the doctor something's wrong you know make sure that the doctor you know is aware
01:01:02and so all these things out of running is going to help to keep me healthy or be healthier and so
01:01:10that's really what the goal is is if i can inspire one or two people to get out there and it's funny
01:01:15it's like you know i see people all the time they'll be like yo mess yo you know i see you running
01:01:20like i've seen you in five years but i've seen that you running i'm like yeah i'm gonna keep posting
01:01:25y'all gonna see me out there you know i got this the merch i got the shirts you know we sell these
01:01:30shirts to raise money for the non-profit um because health health health healthy lifestyle and
01:01:36wellness is one of our pillars so you know it's like whatever i could do and be the face of it
01:01:45to inspire other people to do it yeah yeah no that's a good thing i mean i've actually
01:01:51gotten back into my health recently i try to walk at least like you know seven steps a day
01:01:57that's a good joke that's a good joke that's a bar anyway i do appreciate your time and i know
01:02:08there's several other things that we could discuss but i'm sick of you right now i mean you know i know
01:02:14you have you know you might have to run or edit or do something but i do appreciate it because as i
01:02:20stated um you've been doing your things and i will never say this in public again like you know i see
01:02:27i see what you're doing and i i appreciate that you're still because you know in our industry people
01:02:32just give up or they just like if if something goes wrong like like they just feel the world is over and
01:02:41i just want to also let people realize that you don't always have to
01:02:45be front and center in order to be successful because there's more successful people behind the
01:02:51scenes than they are in front but we've been fooled to think that you know especially in hip-hop if
01:02:57somebody's recording a record they're rich and they're still borrowing money from neighbors and
01:03:03friends but anyway but um as i stated and you know you you're definitely doing your thing and i'm pretty
01:03:11sure you have more things to do and i definitely appreciate the mess runs aspect because i have
01:03:16been speaking to people lately about health related issues because you know we're not young anymore and
01:03:22we need to and i i just think when a celebrity or a good friend dies everybody gets from there
01:03:28yo we got to do better and then they're at wendy's like an hour later eating like the the six dollar
01:03:36baggie or whatever it is that they're in and not you know saying but as i stated um i appreciate oh
01:03:44let people know how they can get in touch with you or social media or anything like that um
01:03:51is there yeah i was waiting for you to shut up um
01:03:55all right so i got a couple igs my first ig is mess at m-e-s-s very easy um you want to see the
01:04:07photography that i do um shot by mess at shot by mess and the running site messruns.com
01:04:17and a non-profit honor humanity.org so those three those are like the ways those are what i do um
01:04:26you need a photographer videographer for an event hit me up um you got a company figure out you need
01:04:31some help with marketing i got you um work with all types of budgets and you know yeah just say hi
01:04:41say what's up like appreciate you said you know you've been doing and you know to give you your
01:04:46flowers you have been consistent you have been doing this for a very long time like you've been
01:04:51you've been holding now you know pretending to be a journalist you know so you can get into all the
01:04:54parties and events for free it's a great hustle for real and i respect it if it works it works right
01:05:03get the media credentials you good money but thanks once again and for anyone that's still tuned in
01:05:10and as i stated my friends are better than yours and when i don't have friends i reach out to people
01:05:15like mess so that way i can have a you know episode to run by y'all and um for those that
01:05:24find out or whatever this is also on other platforms i'm going to tell you offline um jason like you know
01:05:31where else this will be because everyone's always asking and they're finding it in different um
01:05:37platforms which i appreciate because it's not just youtube but um i i appreciate you spending time
01:05:43with me today and oh is there anything else that you like to discuss or tell people about or just
01:05:51say before this thing ends yeah uh go see a doctor get checked out if you are over 50 make sure you get
01:06:00your colonoscopy it's super important don't be afraid of that um i'm actually working on a psa about
01:06:06that uh right now i'm gonna drop um that's really it man just and and you know you still your parents
01:06:13still here you know hug them kiss them love them it's so funny because i literally just made my appointment
01:06:21for my colonoscopy for october okay and um i'm 57 i've waited too damn long
01:06:33huh should be your second one i know that's what i'm saying and um like i said i just hate that you
01:06:39know we as black people are succumbing to things that are preventable so one of my friends was like
01:06:46i don't know you know i'm scared of those because if you're looking for something you're gonna find it
01:06:50i'm like yeah but if you don't find it you're gonna die so i better take that chance like i said
01:06:56i i can't be one of those people that like walking around everything is fine and just drop and then
01:07:01all i had to do was take a particular test and i didn't so i definitely encourage people to and as i
01:07:08said i'm on a new health thing which i'm on like every year but this time i'm sticking with it so um
01:07:16you know i appreciate you saying that because like i said it is important
01:07:20and it is it is preventable right um and it's also very treatable so you know if if something is found
01:07:28they can easily treat you right and they can work with you um i'll be honest with you that that they
01:07:33that was the best sleep i had in years the the 30 minutes that they put me under like you know and
01:07:41and there's men you know the the whole stigma about oh i don't want to bite play thing in my butt it's
01:07:45like you even feel it like you turn to your side you talk to the anesthesiologist he was like all right
01:07:53count to ten one two oh what huh oh it's over
01:08:04really you know it's funny because the doctor gave me an option of sending in a stool sample
01:08:10or doing a colonoscopy i'm like listen if i have anything i need for it to be found immediately i need
01:08:16for it to be taken care of i don't have to take the presented weight come back all this and then go
01:08:21and take it anyway so i'm like you know what and it's supposed to be every 10 years and that means
01:08:25for the next nine and a half i'm good so yeah i appreciate you saying it because like i said that's
01:08:31something i definitely just scheduled coincidentally and i do encourage everybody especially people
01:08:36around my age because as young as i look my body reminds me at at many several different times that
01:08:44i'm not as young as i appear to want to be so i do appreciate you mentioning that so i did the sample
01:08:52i did the sample i think 48 i did a student sample at 48 and then once i hit 49 because it was
01:09:01yeah and then when i hit 50 then she was like yo come in so i did and then yeah so now you know again
01:09:09i got another five years at 55 then i'll go back but you know it's it's important and it and not even
01:09:16just for the cold announcements like just having a regular you know finding out you know my doctor
01:09:21she's a black woman she's absolutely up she's absolutely like focused on like yo blood pressure
01:09:26is better you know what are all the things you know let's get these tests in so you don't get to
01:09:34that point where something's happening right and they catch it early um i've i've just been blessed that
01:09:41i've been you know healthy for them during my life and so i want to keep that going because i don't know
01:09:49you don't know um and i also don't want to be a burden to my kid when i'm when i get older and that's
01:09:54the other side of it like as we get older we slow down and when we are in that phase of parenting our
01:10:00parents and so you know i watch my dad he had prostate cancer watched him pass watched him
01:10:07deteriorate to to basically nothing i don't want that to happen i don't want that for myself i don't
01:10:13want that i don't want my kid to watch me do the same so uh yeah it's like that so it's you know it's
01:10:20important it's really important like you only got one life and like i'd rather know and fight it than
01:10:26not knowing that all of a sudden you know i'm going in instead of telling terrible jokes at my
01:10:32service i'm not going to your services i'll tell you that right now let me stop so uh once again for
01:10:39people that that stayed on thank you once again big said industry co-sign my friends are better than
01:10:45yours and if you feel that i am wrong show me your friends and i will prove it because your friend might
01:10:51be my friend too until next time um peace
01:11:17so we got like three people
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