A new wave of DIY marketing: Small businesses take to TikTok

euronews (in English)

A new wave of DIY marketing: Small businesses take to TikTok  It might seem that in an age of mass production and advanced technology, the handiwork of artisans is doomed to failure. Nothing could be further from the truth, say traditional entrepreneurs who have found their niche in social media.  READ MORE : http://www.euronews.com/2025/10/25/a-new-wave-of-diy-marketing-small-businesses-take-to-tiktok  Subscribe to our channel. Euronews is available on Dailymotion in 12 languages

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00:00Social media such as TikTok are now almost synonymous with the younger generations and modern digital culture.

00:06However, social media have also become an unlikely home for the more historical of topics, like traditional craftsmanship.

00:13Traducyjny content is very popular, because it is something that we still don't see.

00:19Rzemiosło is still a little bit of a mystery.

00:24To, what happens in the warsztat rzemieślnika,

00:27the show of the creative process, the work of material is interesting for the users.

00:36And when someone allows us to look back to the workshop and show what is happening in his office,

00:43it also builds a connection between the customer and the customer.

00:53According to experts, craftsmen rely on new media, not only for entertainment, but also for business purposes.

00:59First of all, to talk about their company, their company, their company, and also promote their products and services.

01:09Second of all, to get through it knowledge about the client's opinion and what the client expects from our products or services.

01:18It allows us to look at the foreign countries and see what the foreign client expects.

01:24And this creates a chance for small businesses to go to the world and work globally.

01:33Over 900 million videos under the tag craft have been posted to TikTok alone,

01:38proving the global appeal of traditional craftsmanship.

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