The Rise and Fall of Salt Bae

Han gazi

Discover the rise and fall of Salt Bae — from viral fame to worldwide controversy.  How did a simple Turkish butcher become one of the most famous chefs in the world, and why did everything start to fall apart?  Watch till the end to uncover the truth.  #shorts #saltbae #viral #story #celebrity #fame

Transcript

00:00Once upon a time, he was the internet's favorite chef.

00:03A global sensation, known for his iconic salt sprinkle.

00:06Salt Bae, or news rate jeek, went from a humble butcher in Turkey, to a millionaire.

00:12Celebrity with restaurants, in Dubai, London, and New York.

00:16But behind the fame, something started to crumble.

00:19This is the story, of how Salt Bae's empire, began to fall apart.

00:24In 2017, a short clip, titled, Ottoman Steak, went viral.

00:29In the video, news rate, sliced meat, with incredible, style, and finished it with that legendary move.

00:36Sprinkling salt from his fingertips, like snow.

00:39The internet, went crazy.

00:41Celebrities, like Leonardo DiCaprio, Beckham, and Messi, visited his restaurants.

00:46Salt Bae, became a living meme, and he used it brilliantly, to grow his brand.

00:51Soon, he opened luxury restaurants, in major cities, around the world.

00:55His restaurants, were known for expensive steaks.

00:58Flashy service, an over-the-top presentation.

01:01People didn't go there for food.

01:03They went for the experience.

01:05He was on top of the world, with millions of followers, and millions in profit.

01:10But then, cracks began to show.

01:12Customers, started complaining, not about the show, but the food.

01:17Many, said the meat was overpriced, undercooked, or simply not worth the hype.

01:22On review sites, Salt Bae's restaurants began to receive poor ratings.

01:27And while he was busy taking photos with celebrities, his staff complained about long hours, low pay, and strict management.

01:35Things got worse, when Salt Bae's behavior started to annoy fans.

01:39During the 2022 World Cup final, he entered the field and interrupted Argentina's celebration, just to take pictures with Messi and the trophy.

01:48The internet turned against him.

01:50Critics called him arrogant, and disrespectful.

01:53Memes turned from admiration, to mockery.

01:57In the years after, many of his restaurants struggled to keep customers.

02:01Videos of overpriced food and bad service went viral, but not in a good way.

02:07From hero to meme, from inspiration to warning, Salt Bae's empire became a symbol of how fame can fade when ego takes over.

02:15Still, one thing remains true.

02:18Salt Bae taught the world that a single viral moment can change a life forever.

02:23But also, that no fame lasts forever.

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