00:00On October 15, 2010, Fenway Sports Group, then known as New England Sports Ventures, completed a £300m takeover of Liverpool Football Club.
00:11The debt-laden Premier League giants had been brought back from the brink after the disastrous ownership of Tom Hicks and George Gillette.
00:19Principal owner John W. Henry described the acquisition as a moment of pride and humility, stating,
00:25we're here to win, yet only two days later, Henry and Chairman Tom Werner witnessed Roy Hodgson's Liverpool lose 2-0 to Everton,
00:34with only goal difference keeping them off the bottom of the table.
00:38It was a stark introduction to the scale of the task ahead.
00:42Over the following years, FSG transformed Liverpool into a global football powerhouse.
00:48Under their stewardship, the club won two Premier League titles, ending a 30-year league drought in 2020,
00:54and lifted the UEFA Champions League in 2019 alongside multiple domestic trophies in the FIFA Club World Cup.
01:01Strategic appointments, particularly of Michael Edwards as sporting director, enabled data-driven recruitment
01:06that brought in key figures such as Virgil van Dijk and Mohamed Salah.
01:11Investments in infrastructure, including a £220m redevelopment of Anfield and a modern training ground,
01:17reflected FSG's long-term vision for sustainable success.
01:21However, the tenure was not without missteps.
01:25Proposals to raise ticket prices in 2016 triggered fan protests,
01:29forcing the reversal in the 2021 Europa Super League debacle.
01:33Further strained relations with supporters, who accused FSG of prioritising profit over tradition.
01:39At times, the club faced criticism for perceived cautious spending,
01:43compared with rivals backed by state or oligarchic wealth.
01:46Despite the obstacles, FSG has overseen Liverpool's rise from near-administration to one of football's modern super clubs.
01:56While mistakes have occurred, the strategic vision, investments and footballing decisions
02:01have positioned the club for long-term success.
02:04As FSG continues to navigate the evolving landscape of modern football,
02:08their influence on Liverpool's resurgence remains undeniable.
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