00:00How did you find Craig dealing with him? Did his care for the club always come across whenever you spoke to him?
00:04Yeah, so my first Sunday night when I first came over here was Craig came, he was here and it was with Craig and Peter, yeah, so, yeah, really good, passionate about the club and obviously there's a loyalty to the club and a real attachment to the club that goes beyond supplying the finances to keep it going, you know, it's almost like it's a duty as well and
00:30yeah, I'm hoping he can enjoy the club in a different way now and be that fan because it's like I think I've said before and you can't, don't criticise people who are willing to put their money in to keep the football club going because would we, do you know what I mean, would we and Craig and the Hemmings family have been doing that which is fantastic and I hope, yeah, it'd be interesting if the role and the dynamic does stay
00:59the way they think it's going to stay, do you know what I mean, but that'll be nothing to do with me but it'd be interesting to see if that does happen.
01:04Yeah, he called for a complete reset of the game financially, do you share any of those concerns? Do you think he's going a bit grim?
01:14In terms of?
01:15How much there is at the top, the gap between...
01:17Oh, I get that, yeah, but listen, how do you stop it? Everyone wants investment to come in, everyone wants to take the money, everyone wants to take the money,
01:28everyone takes the money of the Premier League to go into the club and the youth development but it gives the Premier League more power.
01:35You know what I mean, the Premier League welcoming the money and the investment from all over the world to grow the brand, to grow the business.
01:43But if you get, is it 16 and then 14 and then wanting to change it, they can change as much as they want.
01:49So, yeah, you've got to be careful what you wish for, but it's difficult, you're not going to change it.
01:56I just hope that we never get to the point where it does become franchised and English football is respected and it's not just about the business and the brand of a team,
02:08it's about the competition and the challenge and then for me they can grow it as much as they want so long as everyone gets a fair crack at the whip.
02:23I think, in my eyes, the only way to do it is change the prize money from 1 to 92 or further down rather than just 1 to 20 and then the rest get that.
02:35But it's difficult because the Premier League is a different entity to the EFL.
02:40Do you think the transparency in that, I think if you've read his update, it was really long, but that doesn't happen everywhere, does it?
02:46What's that?
02:47Hemmings' update on strategy.
02:49Yeah, no, I've not read it, I've not read it. Like I said, we, so I wouldn't want to, yeah, no, no.
02:56Yeah, because you could catch me, Alex, I've not said it, but listen, and I wouldn't know if Craig's put things that we speak about, do you know what I mean?
03:03But I'm all for transparency, I'm all for fans understanding the club's tactic, understanding the club's positioning in the market and the competition
03:15and then getting the fans on board with helping you trying to achieve. If everyone's aligned, it's a powerful thing.
03:22Do you know what I mean? Expectations are aligned from board level to the playing staff with the fan base
03:28and everyone then can get on board with their role in trying to achieve that. I feel we've got that better this season than last
03:37and being open about that is key. I think I said, like internally when we're talking about transfers and our approach in the market,
03:47I'd say over and over again, forget what everyone else, forget it, forget it, you know, stop moaning about this, stop moaning about this.
03:54This is our position and we have to be the best in this particular market and that's it, that's it.
04:00I wish you could share more and more with the fans, I do, but I get why you can't share everything.
04:07Maybe if I was an owner, CEO, I would share a lot more. Yeah, I would and be a lot more open about it, but I get why you can't share everything, I really do.
04:18I really do.
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