Whitney Rose Lost ‘Six Figures’ in Failed Beauty Venture: It Was ‘Devastating’

US Weekly

Transcript

00:00At that point in time when I said nothing, I had nothing. I walked away from corporate office,

00:05I walked away from my inventory, I walked away from my IP, I walked away from everything.

00:12My customers, my employees, everything. And so when you see me in the beginning of the season,

00:18you know, I literally am sitting at home wondering if I'm ever going to be able to get it back.

00:24Honestly, this might surprise you, but I think my very favorite moment on this show is

00:28the first two episodes of season six. It was really, I've shared a lot on the show from season one

00:35with my dad, with his addiction and putting him through sober living and all of that.

00:41I've shared a lot about my healing journey, my marriage, my businesses, but watching myself in

00:46episode one of season six and episode two, I am so proud of myself for being so authentic. You know,

00:53my skincare business I've worked so hard for. I've spent nine years building this brand.

00:57I had my skincare company before I was a housewife and you know, it's had its ups and downs. And that

01:03was the main reason I chose to become a housewife is for the platform to help grow my business and

01:08I'm fun. So I'm like, why not? Let's try it out. But no sharing what a failure. I think it's really

01:14easy for housewives or anyone on reality TV to hide behind them. Everything's perfect. I don't want

01:20to talk about it. Do not open that door. I'm not going to go there. And I'm really proud of myself for

01:24just opening the doors and being authentic and real and honest about how hard it is really to

01:30overcome a failure in business. So what happened was I, Wild Rose Beauty, my skincare company,

01:38not my, I have two businesses. I have a jewelry company, Prism and Wild Rose Beauty skincare.

01:42I decided to merge my skincare company into another entity and create a new one with my husband.

01:48And it was in his, um, in his, uh, distribution model, which is network marketing. And it gets a

01:56bad rap. And I knew that. However, I decided to do it because Justin, I trust him. He's been a chief

02:03revenue officer for 30 years of globally traded companies. So we had massive success in the

02:09beginning and some things transpired that I can't talk about legally, but I decided to resign as CEO in

02:15November of 2024 after launching in June of 2024. And it was really hard because I merged my beauty

02:24brand into it. So I had to close the doors on that and fight for my brand back. I got my original,

02:31my routine back. So I got Wild Rose Beauty back. I own all of the formulas for the skincare.

02:37I unfortunately had to leave behind some formulas of other products that I created under the other

02:41entity, but I have Wild Rose Beauty back. We're selling and people, I'm going to get emotional.

02:48People are supporting me and buying again. And it's been beautiful to see it's six figures.

02:53More than a half million?

02:55Um, no, no, luckily, luckily I was able to see the writing on the wall quick enough and pump the brakes

03:04and stop the bleeding. What was the true loss was, you know, we had massive success and I thought I

03:12finally did it. I finally hit the jackpot of why I've built this brand and built this business and for

03:18it to not be that and to lose, you know, six figures is devastating, but luckily I have other businesses.

03:27And despite public's opinion, I am good with money and I have other investments and I've been able to

03:33actually, Justin and I just took a sabbatical for a couple months and decided to reset and decide what

03:39we're going to do next. And, but it's been hard. I think during everything, Justin and I just really

03:46leaned on each other and it brought us closer. But now that everything's like, now that it's passed,

03:51you know, when you're in fight or flight mode, people react different, right? I'm a fighter. I go after

03:57and I handle and I get it done. And, um, Justin's the same way, but now we're kind of in this freeze

04:04mode of like, okay, take a deep breath. We've gone through everything and now the emotions are setting

04:08in and you'll see me throughout this season, really processing what, you know, feelings of

04:15resentment, feelings of defeat. It's hard. It's really hard. So we're doing our best to communicate,

04:21but that's, as I've shared on the show, that's our biggest weakness. Yeah. Right now I'm focused on

04:27Prism, my jewelry company and Wild Rose Beauty specifically. I'm, um, I'm working on some

04:33new products. Um, I've actually, I'm testing some cool new, um, technologies out of Korea.

04:41I've been working with someone new, a new lab and a new partner, not a partner, never having a partner

04:46again. Never. I own Wild Rose Beauty 100%. Justin's not even an owner, owner in it. Um, but I'm working

04:53on some cool new concepts and, um, you can see things that I haven't done before, like

04:58nutritional. I'm going to focus on beauty from the inside out.

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