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Her Excellency Ambassador Yuliia Fediv shows how creativity can become soft power.

Through fashion, culture, and human connection, she reveals a diplomacy built on imagination and resilience. Her story is a reminder that the future is not only about survival. It is about the possibilities we create together.

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#PhFW #philippinefashionweek #ukraine #ukrainephilippines #CulturalDiplomacy #CreativeResilience
Transcript
00:00You know, it's the eye of the tiger.
00:02It means that when you see the purpose and you see the aim,
00:06you just keep on going.
00:07And I think it's what describes me.
00:10I like adobo.
00:12So I like rice with adobo chicken or adobo pork.
00:15It's a piece of art made by one of the Ukrainian designers,
00:21Lesa Patoka.
00:22And it's like two hands holding together.
00:24It's like the unity of Ukraine and Ukrainian people.
00:27Before coming to the Philippines,
00:29I have done a cross-cultural analysis of our both countries.
00:32And I found many similarities between us.
00:36And I think it makes us multicultural and also unique in a way.
00:42You know, when your country is in war
00:45and your people are suffering is a top topic
00:47for all diplomats of Ukraine all over the world.
00:50So our economy is developing.
00:53Our culture is growing.
00:54Our creative industries are strong.
00:57And that's why I think it's also the main challenge.
01:00In order to survive, you need to be creative.
01:02You know, because when you are not creative,
01:05you will lean in the box which is given to you by the bigger power.
01:10Where we combine the cultural heritage roots together with the modern styles.
01:15This, I think, connection of fast and future,
01:19it's a good way to go.
01:22I want to thank you in the first time for supporting and standing with Ukraine.
01:26Not look at us only through the lines of war,
01:30but look at us through the lines of possibilities.
01:35Yulia Fedyev, ambassador of Ukraine to the Philippines.
01:38Look who is reinventing the runway.
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