LeBron's 'Second Decision' stunt achieved what he wanted, says communications expert

Communications expert David Cassilo believes LeBron James will retire in April, but this stunt shifted focus.

Transcript

00:00Yeah, I think that one thing that we know about LeBron James is he really likes when people talk about LeBron James.

00:06So I think it achieved exactly what he wanted, whether he is actually going to retire in April.

00:12That remains to be seen. I think there's still a decent chance that it could be his final game.

00:16So those people who purchase the tickets will see their purchases pay off.

00:21But it was I think the circus, the hoopla, you know, especially as we're right about to start the preseason.

00:28It got people talking about LeBron. It got people talking about the Lakers.

00:33And that's exactly what he wanted. And I'm sure that's exactly what Hennessy wanted, too.