LeBron's 'Second Decision' stunt achieved what he wanted, says communications expert

Communications expert David Cassilo believes LeBron James will retire in April, but this stunt shifted focus.

Transcript

00:00I think that one thing that we know about LeBron James

00:03is he really likes when people talk about LeBron James

00:06so I think it achieved exactly what he wanted

00:09whether he is actually going to retire in April

00:12that remains to be seen

00:13I think there's still a decent chance

00:14that it could be his final game

00:16so those people who purchased the tickets

00:17will see their purchases pay off

00:21but it was

00:23I think the circus, the hoopla

00:26especially as we're right about to start the preseason

00:28it got people talking about LeBron

00:31it got people talking about the Lakers

00:32and that's exactly what he wanted

00:34and I'm sure that's exactly what Hennessey wanted too