00:00Mire, Grupo Multimedios lanzó un nuevo canal de televisión llamado Alta Visión para conquistar el mercado latino en Estados Unidos.
00:10Durante el North Global Forum, Guillermo Franco, director ejecutivo de Milenio y Multimedios, dijo que esta decisión es crucial porque busca atender a esta audiencia,
00:22no solo con televisión, sino con todas las plataformas de medios para servir a lo que considera un importante mercado que se encuentra desatendido. Así lo dijo.
00:52And our customers is our audience. It's around 44 million people that speak Spanish from the United States.
00:59And there are only two TV networks serving these huge markets.
01:05So we decided to launch the TV network for the Latins in the United States.
01:11New network called Alta Visión on October 1st, along with our partners.
01:16That is a company called Entra Visión, which is a huge company in the United States.
01:21So we truly believe that Mexico is a very cost-production hub for producing all this content for the Hispanics living in the United States.
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