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What if I told you that the difference between staying broke and becoming wealthy isn’t luck, isn’t talent, and isn’t even intelligence… but scale? Yes — scale.

Grant Cardone, the self-made multimillionaire with over $4 billion in real estate assets, says most people fail because they think too small. While the average person is worried about paying the rent, Cardone talks about buying the entire building. While most people save a few hundred dollars, he’s looking at how to multiply millions.

So, in today’s video, I’m breaking down Grant Cardone’s most powerful lessons on wealth and success. Practical, real, and immediately applicable.

#money #grantcardone #wealth #financialeducation #finance #wealth

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00:00What if I told you that the difference between staying broke and becoming wealthy isn't luck,
00:05isn't talent, and isn't even intelligence? But scale? Yes, scale. Grant Cardone, the self-made
00:12multi-millionaire with over $4 billion in real estate assets, says most people fail because
00:17they think too small, while the average person is worried about paying the rent. Cardone talks
00:22about buying the entire building. While most people save a few hundred dollars, he's looking
00:26at how to multiply millions. So, in today's video, I'm breaking down Grant Cardone's most
00:31powerful lessons on wealth and success, practical, real, and immediately applicable. Before we jump
00:38in, do me a quick favor, hit that like button and subscribe to the channel. It really helps
00:43me out and lets me bring you even more useful videos faster. Thanks a ton. Grant Cardone wasn't
00:50born rich. In fact, by his own admission, at age 25, he was broke, heavily in debt, and
00:56addicted to drugs. His father had died when he was young, and he spent years struggling,
01:01going nowhere. Fast forward a few decades. Today, Grant is not only a real estate mogul,
01:06but also an author of bestsellers like The 10X Rule, a sales trainer, and a globally recognized
01:12motivational speaker. So, how does someone go from rock bottom to building a fortune that
01:16rivals billion-dollar corporations? The answer lies in a series of principles, lessons that,
01:21if applied, can completely shift the trajectory of your financial and personal life.
01:26Let's break down his philosophy into seven key principles.
01:301. Think 10x bigger. Grant's most famous idea comes from his book, The 10x Rule. Most people set
01:37goals that are too small, then wonder why they don't feel motivated. His rule is simple. Set goals 10
01:43times bigger than what you think is possible. Take actions 10 times greater than what you believe
01:48is necessary. For example, if your goal is to make $100,000 a year, aim for $1 million. If you think
01:55making 10 sales calls a day is enough, do 100. The logic is straightforward. Even if you fall short
02:01of a massive goal, you'll still end up far ahead of where you started. Thinking 10x bigger forces you
02:06to approach problems differently. You can't just work harder. You need smarter systems, better leverage,
02:12and bigger opportunities. It pushes you out of the survival mindset and into the abundance mindset,
02:19where creativity and bold action become necessary. When you raise the size of your goals,
02:24you automatically raise the level of people, tools, and strategies you seek out. And perhaps
02:29most importantly, 10x goals inspire you and others around you. Small goals rarely create excitement,
02:35but massive ones ignite energy, momentum, and long-term commitment.
02:412. Money is useless until you multiply it. Grant has a controversial take. Saving money is not wealth.
02:48Why? Because inflation eats your savings, and cash sitting in the bank doesn't work for you.
02:54Instead, Cardone insists that money must be put to work, invested, multiplied, scaled. He often says,
03:01Money is useless until it's used. That's why he took his early earnings from sales and started
03:06buying real estate. Not a single house or a duplex, but apartment complexes, multifamily units,
03:11and commercial buildings. Lesson. Don't just save to save. Save to invest. And when you do invest,
03:18think in terms of scale. Go after assets that generate consistent cash flow and can grow over time.
03:24Cardone often says he would rather own one apartment building that brings in $50,000 a month than own
03:3010 houses that barely cover the mortgage. Multiplying your money isn't about chasing risky bets.
03:36It's about putting capital into vehicles that can expand without needing your constant effort.
03:413. Sales is the number one skill. No matter what business you're in, Grant argues,
03:46you're in sales. Think about it. Trying to get a promotion? You're selling your value to your boss.
03:52Starting a company? You're selling your product to customers. Building a brand? You're selling your
03:57story to the world. Grant mastered sales early in his career, selling cars. He hated it at first,
04:03but realized it was his ticket out of mediocrity. He studied, practiced, and eventually became a top
04:09salesperson. Takeaway. If you don't know how to sell an idea, a product, or yourself, you'll always
04:16struggle to build wealth. Learning sales isn't just about persuasion. It's about understanding people,
04:21solving their problems, and building trust. The higher your sales skill, the more opportunities
04:26open up, better jobs, more clients, and stronger partnerships. Even billionaires like Warren Buffett
04:32and Elon Musk emphasize communication and persuasion as key to their success. In short,
04:38sales is the gateway skill that multiplies everything else you do.
04:434. Obsession is your superpower. One of Cardone's most repeated lines,
04:48be obsessed, or be average. Society often labels obsession as negative, but Grant flips the script.
04:55He believes that the world's top performers, in sports, business, or art, are all obsessive
05:00about their craft. He himself is known for working insane hours, being everywhere on social media,
05:06and constantly pushing content. For him, obsession isn't unhealthy. It's necessary. So, if you want to
05:13succeed, ask yourself, what am I willing to be obsessed with? Because obsession breeds mastery.
05:18If you only dabble in something, you'll never rise above average. Obsession forces you to dig
05:23deeper, learn faster, and outlast everyone else. Think of Michael Jordan practicing longer than his
05:29teammates, or Steve Jobs obsessing over every pixel of Apple products. Their results came from a
05:34relentless drive most people would find, too much. But that's exactly why they won.
05:405. Don't settle for one stream of income. Grant often warns against the one paycheck trap.
05:46Most people rely on a single job, or one stream of income. But that means you're one decision away
05:51from financial disaster. Instead, he teaches, build multiple streams of income. Use active income,
05:58like your job or business, to create passive income, like real estate, dividends, or royalties.
06:03This is why Grant invested his sales money into properties, so he could have income flowing in
06:08even when he wasn't working. Lesson. Never depend on just one source. Diversify and let money work for
06:14you. When you build income streams, you gain freedom, security, and leverage. Even if one stream
06:20slows down, the others keep you afloat. Cardone reminds us that the wealthiest people don't live
06:25off one paycheck. They build money machines that keep generating cash while they sleep. Multiple income
06:31streams aren't a luxury anymore. They're a survival strategy in today's unpredictable economy.
06:386. Confidence comes from action. Cardone often says,
06:42you don't need confidence before you act. You get confidence by acting. Most people wait until they
06:47feel ready. But Grant argues that readiness is an illusion. Confidence is built by doing, failing,
06:54and trying again. He himself admits he was nervous, broke, and insecure when starting out.
06:59But by taking massive action, over and over, he built the confidence people now associate with
07:04him. So, don't wait until you feel ready to start a business, make an investment, or pitch an idea.
07:11Act now. The confidence will follow. In fact, action is the cure for fear and hesitation.
07:16Every time you move forward, you prove to yourself that you can handle more than you thought.
07:21Small wins stack into bigger wins. And over time, your belief in yourself skyrockets.
07:26Grant calls this momentum confidence. Confidence created by continuous forward motion.
07:327. Money follows attention. This principle is crucial in today's world. According to Grant,
07:39obscurity is the biggest threat to your success. If people don't know you, they can't do business
07:43with you. That's why he's everywhere. YouTube, Instagram, podcasts, events, books. Love him or hate
07:50him, you know his name. For entrepreneurs and professionals alike, this is a reminder. You can't
07:55afford to stay invisible. Build a personal brand, put yourself out there, and make sure people know
08:00who you are. Because in the modern economy, attention is currency. The more people are aware
08:05of you and what you do, the more opportunities, deals, and wealth flow your way. Cardone often says,
08:12best product doesn't win, best known product does. That means your ability to capture attention could
08:17be worth more than any degree, resume, or talent you have.
08:21Now, here's the catch. Most people know they should aim higher, invest, learn sales, and build
08:28multiple income streams. But they don't. Why? Because they're trapped in fear of failing, losing
08:34money, or looking stupid. Comfort. They think small goals are safer. Excuses. I don't have time. I don't
08:41have money. I'm not good at sales. Cardone himself says he wasted nearly 10 years of his life making
08:47excuses. Only when he became obsessed, doubled down, and committed to massive action did everything
08:52change. So the problem isn't lack of opportunity. The problem is mindset. Here's the pivotal idea.
08:59Grant Cardone doesn't see success as something reserved for the few. He believes anyone can
09:04achieve wealth, but only if they dare to play at a bigger level. Think about it. Instead of dreaming
09:09about buying a house, dream about owning the neighborhood. Instead of hoping for a small raise,
09:14build a business that writes its own paychecks. Instead of avoiding risk, embrace it strategically.
09:21His message is confrontational. Yes, but also empowering. You are capable of much more than
09:26you think. The real question isn't whether the principles work. They do. The real question is
09:31whether you're willing to adopt them. Remember, Grant's story isn't just about money. It's about
09:37transformation. From broke, addicted, and hopeless, to obsessed, disciplined, and wealthy. And if he could
09:44make that shift, so can you. If this video was helpful and you want to see more just like it,
09:49go ahead and smash that like button right now. Your support really means the world to me.
09:54This is The Money Channel. You will get richer.
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