00:00I've always been a pretty driven, determined person.
00:08When I get a goal, I have to achieve it.
00:12When I was younger, I was really into snowboarding
00:15and got into the junior world, and I had to win.
00:19I had to win when I went there.
00:21And I did win the border cross.
00:24I find the water really calming, the sound of the ocean.
00:28It's just a beautiful sense of freedom, I suppose.
00:31And also, you're out with nature.
00:33You're having respect for the environment.
00:35You're really just feeling happy.
00:42Are you excited for today?
00:43Yeah, I'm really excited.
00:45Gracie's done such a great job on all the outfits.
00:48It all looks so good.
00:49We're going to try and team the leather with the graphics
00:52so that we're showing two products in the one look.
00:55I work with my husband, Tim.
00:57We love swimming and surfing.
00:59And the thought of not having those options,
01:02like if we all just don't care for the environment
01:05and the oceans become filled with plastic
01:07and future generations, our kids not having those same opportunities,
01:11I think that's got a lot to do with why we've decided
01:14to become as sustainable as possible within our business.
01:18Inner Pally is a women's clothing brand.
01:26We've reviewed everything from the initial design concept
01:30to the finished product.
01:32And we've looked at how we can reduce waste, reduce plastics.
01:36All of our packaging is now 100% made from recycled fibres.
01:45All of the plastic slips are 100% recycled.
01:49But the biggest thing and the most exciting thing for us
01:52has been the introduction of our recycled faux fur.
01:55We did like it here.
01:56We did like it here.
01:57We did like it here.
01:58We did like it here.
01:59We did like it here.
02:00The last one stopped being wrapped up in the video
02:02with the lot of the memories of the future
02:03and that's why it was the most important thing.
02:04We had to use it to kind of create like it.
02:05We did like it in the future.
02:06We have to do the best.
02:07We did like it in the future.
02:08We are not known as our store.
02:09We saw it before.
02:10We had to make it very well.
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