00:00Blockbuster films are giving a significant boost to the tourism sector in southwest China's Sichuan province.
00:12Travelers are flocking to local sites featured in recent hits, from mythically inspired temples to cozy cafes and restaurants.
00:20One standout destination is the Nezha Palace, located on Kuiping Mountain in Yibin City.
00:26Its popularity surged after being featured in the blockbuster Nezha 2, the highest-grossing animated film in history.
00:36I watched the Nezha movies before, so I came here to see the Nezha Palace.
00:40To capitalize on the set-jetting trend, the province has launched 14 themed tourism routes under its Explore Sichuan Through Film and Television initiative.
00:50The routes weave film and TV landmarks together for a unique and deeply immersive travel and fan experience.
00:58These routes, connected by film, deeply integrate cultural landmarks and distinctive scenery across Sichuan, providing diverse options for visitors.
01:08According to data released by the Sichuan government, more than 600 million tourists visited the province in the first half of the year, generating over 120 billion U.S. dollars in tourism revenue.
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