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The Street
  • 14 hours ago
It’s also raising prices.

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00:00Peloton is pivoting, expanding, and hiking prices.
00:04First up, it's introducing Peloton IQ, an AI coach that gives real-time feedback,
00:09tracks reps, corrects form, and builds personalized workout plans.
00:13Basically, a personal trainer built into your machine.
00:16It also unveiled the cross-training series, a refreshed line of bikes, treadmills, and rowers
00:21designed to make it easy to mix cardio, strength, yoga, and meditation.
00:25Peloton's going commercial, too.
00:27Pro-series bikes, treadmills, and rowers are headed to hotels, gyms, and corporate wellness centers.
00:32And Peloton's spaces brings immersive workout zones to universities and residential complexes.
00:38And yes, prices are rising.
00:40Memberships are jumping about $3 to $5 per month.
00:44Hardware costs hundreds more.
00:45But Peloton says you get even more value.
00:48Bigger swivel screens, better audio, faster processors, and hands-free voice control.
00:53The goal? Hook new members and expand the brand just in time for the holiday season.
00:58So far, investors aren't impressed.
01:00Shares are sinking in early trading Wednesday.
01:03That'll do it for your daily briefing.
01:04From the New York Stock Exchange, I'm Caroline Woods with The Street.
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