00:30Over the course of three days, the Qatar event show is showcasing the latest innovations and changing how we experience live events
00:38From stadiums to performing arts venues, industry leaders met in Doha to shape the future of live events
00:46This year's focus is firmly on mutual collaboration, setting the stage for more innovative approaches to venue management
00:55We are one of the world's largest venue operators and disruptors in the live events industry
01:02GCC is such an important market, Middle East is one of the top three growth markets for the events industry
01:10So I think there are so many elements, when you put it all together, that make a destination attractive, make the region very attractive
01:17With headquarters in Singapore and operations across 14 markets, companies like Pouch Nation are driving a new era in event experiences
01:29Using seamless technology to elevate guest engagement and tap into the region's growing potential
01:36We handle the guest journey from the first touchpoint, from the booking
01:39Either through a booking platform or a third party, right down from arrival through departure and beyond
01:45It's very important that people have a good time, we're about using technology, modern technology to really take away the pain points
01:55So make sure that people can book things, pay for things, get things delivered in extreme settings
02:01Qatar is a very exciting place, I think from the government there's a real drive to bring in more events, quality events, premium events
02:09Several ambassadors were also in attendance, to learn about the latest innovations, as well as make new connections
02:17This show is very important for us, because we would like to promote our culture, promote our music, promote our support
02:29It gives us good opportunity to do all of those
02:33Live events are big business, as industry experts say a common benchmark is a 25-34% return on investment
02:48The Qatar event show is the brainchild of Malik Shishtawi, who brought together global industry leaders to work together and highlight the rapid transformation of the live events landscape
03:00Not having an industry dedicated event was, I think, something to consider
03:05And at Mangosteen we took a bold step to consider launching this IP
03:10And today, after seeing the feedback, we feel proud that we made this decision
03:15Innovation took center stage, as more than 40 businesses and exhibitors redefined what's possible in modern event production
03:23We wanted the public audience to know the big work happening behind the scenes
03:29As well as to introduce a B2B matchmaking platform for these vendors and suppliers
03:36To partner with each other, whether they are from Qatar, the region or the world
03:39As well as the potential clients from the private sector and the ministries
03:43To meet new service providers and open opportunity for more business to happen
03:47Hexagon had several eye-catching displays across the venue
03:51The event management company has worked on the opening and closing ceremonies of several big-scale projects
03:58From the World Cup to the Qatar Open tennis tournament
04:01So I believe in the sustainability in order to build a better future for our next generations
04:08In this perspective, my idea of thinking is whatever we can do in order to reduce carbon emissions
04:15And be more environmental-friendly in the events, we are looking for solutions
04:20And that's why with the new, latest technologies that are appearing in the world
04:25Such as the AI technology
04:27That gives the freedom of more creativity in a high-end technology approach
04:33As the lights dim on the inaugural Qatar event show
04:37It signals the exciting start of a new chapter for the events industry
04:41This powerful gathering offers a glimpse into the future
04:44Highlighting the extraordinary potential of the events community
04:47Fueled by bold ideas, breakthrough technologies and purposeful collaborations
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