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Une nouvelle ère pour les événements au Qatar Events Show

Le Qatar Event Show a débuté par une démonstration éclatante d'innovation et de créativité, réunissant les leaders et les visionnaires du secteur.

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LIRE L’ARTICLE : http://fr.euronews.com/2025/10/02/une-nouvelle-ere-pour-les-evenements-au-qatar-events-show

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00:00L'exhibition industry is a multi-trillion dollar industry
00:05and it's impacting economies, creating job opportunities.
00:09It's a kind of economic shaker.
00:18As Qatar continues to cement its place as a global hub for events and entertainment,
00:23organizers say this exhibition is where technology meets creativity.
00:27From smart staging solutions to immersive event technology.
00:31Over the course of three days, the Qatar event show is showcasing the latest innovations
00:35and changing how we experience live events.
00:39From stadiums to performing arts venues, industry leaders met in Doha to shape the future of live events.
00:47This year's focus is firmly on mutual collaboration,
00:51setting the stage for more innovative approaches to venue management.
00:54We are one of the world's largest venue operators and disruptors in the live events industry.
01:03GCC is such an important market.
01:06Middle East is one of the top three growth markets for the events industry.
01:10So I think there are so many elements,
01:13when you put it all together, that make a destination attractive,
01:16make the region very attractive.
01:17With headquarters in Singapore and operations across 14 markets,
01:25companies like Pouch Nation are driving a new era in event experiences,
01:29using seamless technology to elevate guest engagement
01:33and tap into the region's growing potential.
01:36We handle the guest journey from the first touchpoint, from the booking,
01:40either through a booking platform or a third party,
01:42right down from arrival through departure and beyond.
01:45It's very important that people have a good time.
01:49We're about using technology, modern technology,
01:52to really take away the pain points,
01:55so make sure that people can book things, pay for things,
01:58get things delivered in extreme settings.
02:02Qatar is a very exciting place.
02:04I think from the government, there's a real drive to bring in more events,
02:08quality events, premium events.
02:09Several ambassadors were also in attendance,
02:13to learn about the latest innovations, as well as make new connections.
02:18This show is very important for us,
02:21because we would like to promote our culture,
02:25promote our music, promote our supports.
02:29It gives us good opportunity to do all of those.
02:33It's really excellent shows.
02:36I hope next year it's going to be bigger.
02:40Live events are big business,
02:42as industry experts say a common benchmark is a 25 to 34 percent return on investment.
02:49The Qatar event show is the brainchild of Malik Shishtawi,
02:53who brought together global industry leaders to work together
02:56and highlight the rapid transformation of the live events landscape.
03:00Not having an industry-dedicated event was, I think, something to consider.
03:05And at Mangosteen, we took a bold step to consider launching this IP.
03:10And today, after seeing the feedback, we feel proud that we made this decision.
03:15Innovation took center stage,
03:17as more than 40 businesses and exhibitors
03:20redefined what's possible in modern event production.
03:24We wanted the public audience to know the big work happening behind the scenes,
03:29as well as to introduce a B2B matchmaking platform for these vendors and suppliers
03:35to partner with each other, whether they are from Qatar, the region, or the world,
03:40as well as the potential clients from the private sector and the ministries
03:43to meet new service providers and open opportunity for more business to happen.
03:48Hexagon had several eye-catching displays across the venue.
03:51The event management company has worked on the opening and closing ceremonies
03:55of several big-scale projects from the World Cup to the Qatar Open tennis tournament.
04:01So I believe in the sustainability in order to build a better future for our next generations.
04:08In this perspective, my idea of thinking is whatever we can do in order to reduce carbon emissions
04:15and be more environmental friendly in the events, we are looking for solutions.
04:20And that's why with the new latest technologies that is appearing in the world,
04:25such as the AI technology, that gives the freedom of more creativity in a high-end technology approach.
04:35As the lights dim on the inaugural Qatar event show,
04:38it signals the exciting start of a new chapter for the events industry.
04:41This powerful gathering offers a glimpse into the future,
04:45highlighting the extraordinary potential of the events community.
04:48Fueled by bold ideas, breakthrough technologies, and purposeful collaborations,
04:53it's redefining what live experiences can be.
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