Electronic Arts, the publisher of “Madden NFL” and “The Sims,” will be acquired for $55 billion by investors including Saudi Arabia’s Public Investment Fund.
00:00Electronic Arts, the publisher of Madden NFL and The Sims, is set to be acquired for $55 billion by a group of investors that include Saudi Arabia's Public Investment Fund, Jared Kushner's firm, and Silver Lake Partners.
00:15The buyout values EA stock at $210 a share, making it the largest private equity-funded leveraged buyout in history, surpassing the $32 billion TXU deal from 2007.
00:27PIF, already EA's largest insider stakeholder, will roll over its 9.9% stake as part of the transaction.
00:35Analysts say the move underscores PIF's aggressive push into gaming, aiming to scale its savvy gaming group into a global powerhouse.
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