The £5M Secret

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The £5M secret that transformed  ordinary creators into millionaires. Watch before it’s gone. Discover the $5M secret behind online growth  #BusinessGrowth  #5MSecret  #OnlineBusiness  #CreatorEconomy  #PassiveIncome  #WealthBuilding  #Entrepreneurship  #MakeMoneyOnline  #DigitalStrategy  #SuccessBlueprint #UKBusiness #LondonCreators #USAMoney #OnlineSuccess #CanadaBusiness #SideHustle #AussieBiz #FinancialFreedom #Deutschland #BusinessTipps Don’t just watch — apply the secret today.

Transcript

00:00I know a chap who had 15,000 subscribers and built a million dollar business.

00:05Really, the way people get rich off of YouTube is by...

00:07This is Ali Abdaal, one of the biggest YouTubers and now literally the most followed productivity

00:12expert in the world. In this video, I went to Ali's house in London to hear why he left his

00:18job as a doctor to start a YouTube channel that now has over 4 million subscribers and is making

00:23millions of dollars a year. This video is an absolute masterclass. When you have attention

00:28again, like Ali does, you can make millions. You can add events, you can add communities,

00:33you can add products, sponsorships, ads, job boards, consulting, paywalls. The list goes on.

00:39So many ways to make money. The one key is you got to build up your audience or just copy Ali's

00:45homework. The people that I know who have succeeded on YouTube, the people who have been through our

00:48YouTuber Academy and friends of mine, they have all had some kind of unfair advantage that they

00:53have leveraged on their YouTube channel. It's really hard to succeed on YouTube and in the content

00:57business general, in general, if you don't have any unfair advantages, because all you can do then

01:01is just outwork the competition. Mr. Beast had zero unfair advantages and you see his videos, like 400

01:07videos to get to 10,000 subscribers. He's literally reading the dictionary for 36 hours.

01:11Domineering, Dominican, Dominion, Dominion, Domino effect, Domino, Don.

01:16He's literally saying Logan Paul's name 100,000 times for a 24-hour long video.

01:25That is the level of hard work that he's putting in to make up for the fact that he has zero unfair

01:29advantages in the space. And now obviously he's got his huge team and his huge setup,

01:33but unfair advantages, at least in the education space, you know, having expertise in a specific

01:36area and making videos about that, being particularly charismatic, being particularly good looking,

01:40like all of these are different unfair advantages that you could have. You have to figure out what your

01:44unfair advantages are and find a way to exploit those to skyrocket your growth.

01:49Ollie talks about his unfair advantage. I think about it like your unfair advantage diagram.

01:54You're basically finding where do unique skill sets overlap in a way that is uniquely you.

01:59So you had medicine, you had test taking, you had productivity, and you had teaching.

02:04Were those your unfair advantages? Those and I had Cambridge University branding behind me and I also had

02:10a business, which meant I had money that I could invest into camera gear, which means my production

02:14value from day one was just better than every other student on the platform because I could afford

02:17camera gear. I had the web design background. That meant I had a certain aesthetic sense for like

02:22graphic design and I'd been designing posters and brochures for like a decade at that point,

02:26even when I started. So my thumbnails look good and I kind of had a feel for like what titles and

02:31transitions and animations would look classy and not egregiously over the top or not like Microsoft Word

02:35art or yeah. And so all of those things combined, where are there a few things about me that aren't

02:42a triangle that's perfectly centered like everybody else, but slightly askew. Maybe you're that one weird

02:47person who pulls out a guitar at every single party. Maybe you love recording videos all the time and

02:54also happen to be really into spreadsheets like Miss Excel. Maybe you are obsessed with graphic design,

03:01but also philosophy like Jack Butcher. You want to find the few things that when you put them all

03:07together, make you completely priceless and unique in the world. Much easier than stacking tens and

03:14thousands of hours at being the best at one thing. We can't all be Michael Jordan, but we could

03:19certainly be slightly skew from the rest. Now, how would I start thinking about my first video? I'm going

03:25to get my first one up and I want to make the first hundred bucks that I'm going to make on YouTube

03:28through AdSense. Level one, get going. Level two, get good. Level three, get smart. So our person is

03:34like level one, get going. Usually that's like the first three to 10 videos where the objective

03:39is to not overthink it, to literally just put the content out there and just, just kind of see what

03:43happens. Usually there are a ton of emotional hurdles to getting videos out there, even for the

03:47Gen Zs that are TikTok native and stuff. It's still really freaking weird filming yourself and sticking

03:52it on YouTube and all of the stuff associated with like what my friends and family are going to think

03:57and all of those emotional hurdles. That is a massive barrier. And that is the biggest barrier

04:01that holds people back, which is why level one is just get going. Once you've gotten past the get

04:04going stage, at that point, you have to decide, do I want a casual relationship with YouTube or do I

04:10want a serious relationship with YouTube? Casual is, I will see each other whenever I feel like it.

04:14You know, I'll call in you when I feel like expressing my creative outlet.

04:16I apologize to you if I don't seem really eager to jump into a forced, awkward, intimate situation.

04:22Serious is I'm committing to doing one video a week at least. Now, if they decide serious,

04:26then we go to level two. Level two is get good. Now getting good involves making videos that are

04:31actually good. I'm kind of a big deal. And that's just like a lifelong journey. But I think there's

04:36two barometers of good. There is the internal barometer, which is I no longer cringe when I

04:41watch my own videos because I actually think, yeah, you know, this is reasonable. And that when you have

04:45that feeling that this is at least reasonable, then you know, your videos are good. And then there's

04:48the external stuff. There's like, okay, I'm seeing some amount of traction in the market. Like

04:52some people, the view kind of slightly going up. Maybe I'm getting 24 views rather than three.

04:57Maybe I'm getting three comments being like, oh, wow, this was actually helpful. Maybe I'm getting

05:00a few likes. You're starting to see some indicators of interest from the market. When you have those

05:04indicators of interest and you no longer feel cringe watching your own content, you then ask

05:08yourself the big question, is this a hobby or is this a business? And on the scale of zero being hobby

05:13and 10 being business, where do you land on that scale? And you're not allowed to pick five.

05:16Now, if you want to do it as a hobby, then great. Continue at level two. Do whatever you want. Make

05:20the content you like. It's a hobby, et cetera, et cetera. But if you want to do it as a business,

05:24at that point, we get to level three, which is get smart. And that is where business strategy

05:29starts to come into it. That's where we start to say to this person, okay, if you have made 15

05:33videos already, your videos are pretty solid. You think they're reasonable. They started to get a

05:36small amount of traction. You've maybe had two comments in one of your videos saying this was

05:39helpful. At this point, let's zoom out and let's think strategy. Let's figure out what is your niche?

05:45Who is your target audience? What is the value proposition? Let's do a competitor analysis. Who's big in the

05:49space? Let's spend like a whole two weeks, literally just like consuming every piece of

05:53content within your niche or adjacent niches to figure out. Like if you were starting an Italian

05:58restaurant, you wouldn't just randomly start an Italian restaurant. You would see, hey, what other

06:02restaurants are there on the street? What other Italian restaurants are there on the street? How can

06:05I differentiate myself? What actually are your unfair advantages? How can we leverage those?

06:09What's the kind of brand that we're trying to create here? What's the vibe you're trying to go for?

06:13That will then feed into the content. And so at level three, once people's videos are already good,

06:18most of the growth is to be found in really thinking about it as if you were a business,

06:22the business strategy, the competitive analysis. How do you stand out in a crowded market?

06:26And then you apply consistency and patience over time and you get the results.

06:31Riches and niches. Hate to break it to you, but you're probably not going to ever be the next Mr.

06:35Beast. Me either, by the way. Hundreds and hundreds of millions of followers across multiple platforms

06:40doing these crazy challenges. Not really my style. And, uh, you know, I don't appeal to like 17 year

06:45old boys on YouTube, which is like the predominance of the audience. And so that's not going to work

06:49for me. I had to think when I was creating my audience, how could I come up with an audience

06:53that I could actually serve that wants the things that I know about? And how could I make, let's say,

06:58enough money to build a business around this particular audience that is going to be one

07:03100th of the size of Mr. Beast. That's when I realized that the higher the niche, the higher the rich.

07:10And what do I mean by that? I mean that when you have a very specific skillset that you focus on,

07:17the people who want that thing are typically willing to pay more.

07:20Shut up and take my money.

07:22Then let's say people are willing to pay when you have hundreds of millions of followers like Mr.

07:27Beast. Mr. Beast can sell a chocolate bar because he can get one 100th of his audience to buy it and

07:32have a business that does tens of millions of dollars a year. You and I have to be more specific.

07:37I actually started out on YouTube trying to make singing videos. I thought I was going to be the

07:43next Boyce Avenue, the next Hugo Schneider. I was going to play all the instruments. My friends

07:47would sing and I would sing occasionally, but I'm not, I'm not that good.

07:49I found a love for me. Darling, just dive right in and follow my lead.

07:59I'm going to play the guitar. It's well long, you know, it's a whole portion of it.

08:01And my first like five or six videos on YouTube are music covers of Payphone by Maroon 5 and

08:06When I Was Your Man by Bruno Mars and all this kind of stuff. Had I tried to succeed in YouTube

08:10on there, I have no unfair advantages there. It's just a dumb area. It's not, it's not an

08:14interesting niche. Find something that the market actually wants because a lot of people will treat

08:18YouTube as like, oh, I should be able to creatively express myself and then good things should just

08:23happen, right? But no, if you're treating it like a business, which is my whole thing, you know,

08:27treat a YouTube channel like a business. If it's a creative hobby, then let's call it a creative hobby.

08:31But if it's a business, a business needs to solve a need that the market has. The market

08:34had no need for my shitty singing skills, shitty guitar playing skills, inability to kind of

08:40string to two notes together. But the market had a need for me teaching people how to get

08:44into med school. What are the things you enjoy? What are the things people would say you're

08:47good at? If you were on a desert island and you had to give a talk about something, what

08:51are the five topics you might give a talk about? What are the things you wish you had known

08:55two years ago or five years ago or 10 years ago? What are the things that people are

08:58asking you for advice on? What is the thing that you would do even if you weren't making

09:01money for it? All of those are trying to figure out the who am I component. And then we're

09:07trying to figure out the what value can add to my audience component. So what groups are

09:11you familiar with, like medical students, chess players, doctors, high school students?

09:15What's the kind of content that you consume? What were you like two years ago, five years

09:19ago, 10 years ago? Can we try and get you into the mind of who this person is that you're

09:23speaking to? And then can we bridge that with some kind of value proposition?

09:26Really, the way people get rich off of YouTube is by selling their own products. It's just

09:30a business plan. I know a chap who had 15,000 subscribers and built a million dollar business

09:36off of that because it was a very niche audience. He was doing very, very, very detailed videos

09:41about how to build operation systems in Notion. And then his course was about how to build operation

09:46systems in Notion and did like 400K in his first six months of running that business with

09:53a relatively small audience of, quote, only 15,000 subscribers. The people who I know

09:57who've made money off of YouTube with even less than that have maybe sort of a few hundred

10:02to a few thousand subscribers, but they target a very niche audience who have money to pay

10:08for one-on-one consulting or coaching services, because that is where the money is at. If you

10:13can land a 2K a month, 5K a month client, you just need two of those people. And so if you

10:17have a couple of hundred subscribers who really love your stuff and it's the right niche

10:21and they crucially have money and are willing to spend money to solve this problem, you can make

10:25a six, sometimes even seven figure business, although it's harder to seven figure, at least

10:28a six figure business off the back of selling one-on-one coaching or consulting.

10:32I had to think, what is the niche that is going to make me rich? And that niche for me is finance.

10:37If people specifically want to learn how to buy small businesses, I'm your gal. Now, how many

10:42people are going to want to buy small businesses? I don't know, one out of a hundred, but that one

10:47will be willing to pay a lot to learn how to do it. And the skill that I'm teaching them

10:51can take them from investing, let's say a thousand dollars to making a hundred thousand or a million.

10:57You can't really make money by buying a chocolate bar. People are paying for your videos. They're not

11:03paying with their money, but they're paying with something arguably even more valuable, which is

11:06their time and their attention, which is the only limited resource that they have. And so would

11:10someone actually choose to pay you for your content? Does it provide enough value to their life

11:14to warrant the amount of life force and time that they're paying for it? If the answer is no,

11:20then let's get to a point where it is. And if the answer is yes, then you've got potentially a chance

11:24on YouTube. So the better model your niche is, the more rich you and your business will become.

11:30If you're one of those business buyers, here's a free little something for you down in the corner,

11:35the first three things you need to know if you're going to go look to buy a bar in business.

11:39And that right there, you guys, what I just did, where I said, hey, if you're my audience,

11:44if you're one in a hundred that wants to buy a small business, and then I point you to something

11:48that only those of you who are going to do this cares about, that's how you don't oversell to

11:53people. Because for people that aren't interested, what do you do? You just keep watching the video,

11:56ignore it, doesn't matter. How do you do a business where you sell things online

12:00in a way that feels really good to you? Yeah, this is something I really struggled with.

12:04So when I first created our YouTuber Academy, we were charging $400 for it. I had never charged $400

12:12for anything before in my life. And so I had a lot of kind of, in hindsight, emotions and feelings

12:18around the ickiness and the pain of like, oh, I don't want to come across as that used car salesman.

12:23Look at the size of that trunk. You could put three bodies in there.

12:27And it was speaking to some other friends of ours who kind of helped me change my mindset around

12:33selling and helped me see that selling is not an evil thing. Selling is almost education.

12:38You're educating people on your product. And if they want it, they will buy it. And if they don't

12:43want it, it's not like you're trying to shove it down their throats. And after trying this and,

12:48you know, putting it slowly out there into the world and seeing, oh my God, people don't hate

12:53me for charging money. People are getting lots of value from the course. We're giving out loads of

12:56scholarships to people who can't afford it anyway. We have a basically zero questions,

13:00ask refund policy, like all of those things. In particular, I think the refund policy made me feel very

13:04okay with selling because if someone doesn't like it, they'll literally just ask for their money back.

13:07And now I don't have to worry too much. And now that's the advice that I give to people,

13:11like, because I speak to so many people who are struggling to sell. And I say,

13:14because they don't want their audience to hate them or whatever, just offer a refund policy and

13:18it's probably going to be fine. Can you find your point of pain and solve it? Your point of pain,

13:25not somebody else's. Here's a perfect example. This is Danny Austin. Danny, online influencer,

13:31schlepping out a bunch of affiliates to dresses and jeans and shorts, things that, you know,

13:36we don't really need, but influencers like to talk about online. All of a sudden, Danny started

13:41losing her hair a little bit. She was getting stressed at a young age. She was staying up late

13:45with her business and like a lot of women was losing hair and not talking about it because this

13:50is really faux pas for women to lose hair, right? This was her pain. She started sharing it on the

13:54internet again and again and again. Like, look at this. Does anybody else have it? All of a sudden,

13:58she found a bunch of other humans who shared that pain. They had the same issue and nobody else was

14:04really talking about it. So as she continued to share her pain and some small little solutions,

14:08she also started behind the scenes creating products to fix it. Enter Divi, her brand that

14:15solved this one unique issue of women losing their hair early. All of a sudden, she spent months priming

14:22her audience to want the thing that she has created to solve hers and now their pain point. That means she

14:30has no what I call audience degradation in sales. If you go out and you try to shill something to

14:36your audience, something that they don't really want or need, it feels like you're pushing a giant

14:40boulder up the hill. If instead you allow them to do something that gets out of the way of the boulder

14:45that is already careening towards them, that's where you make millions and you don't have to sell

14:49your soul. So find your pain because that's where the profit is. So if you're wondering what to do

14:54next, how do I also grow my audience? You should watch this video. It's got all the answers you want.

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