Data-Driven Vision: Adam Worth Takes Charge of Swansea’s Recruitment Shake-Up

Local TV Sport

Swansea City find themselves at a pivotal moment, with significant changes underway in their recruitment and football operations. After conducting an internal review, the club parted ways with Director of Football Richard Montague earlier this month, a move that surprised many given his short tenure. Alongside Montague, several key members of the scouting team, including head of scouting James Morgan-Snowley, also left the club.

Transcript

00:00Swansea City find themselves at a pivotal moment with significant changes underway in their recruitment and football operations.

00:09After conducting an internal review, the club parted ways with Director of Football Richard Montague earlier this month,

00:17a move that surprised many given his short tenure.

00:21Alongside Montague, several key members of the scouting team, including Head of Scouting James Morgan Snellley, also left the club.

00:30This has left Swansea with a depleted recruitment department, not just as the January transfer window approaches,

00:36raising questions about how the club will identify and secure new talent.

00:42Into this void steps Adam Wirth, the club's Head of Recruitment and a lifelong Swansea supporter.

00:49Wirth joined the club in October 2024 as Global Head of Analytics and was promoted to Head of Recruitment in February this year.

00:56His remit has been clear, implement a data-driven recruitment strategy, improve player identification and bring cohesion to the scouting network.

01:06Wirth's influence has already been felt in recent signings such as Michael Wilder, Hannes de Croix and Lewis O'Brien,

01:13with his approach blending statistical analysis with traditional scouting insights.

01:17Wirth's background is unusual for football, but perfectly suited to Swansea's modern approach.

01:26He began in the betting industry, working as a sports trader in London,

01:31before moving to Australia to manage live odds at Ladbrokes and later to BetMGM in Las Vegas.

01:38With Montague's departure, Wirth is set to take on an even greater role,

01:42working closely with CEO Tom Gorridge, who will handle contract negotiations.

01:47The challenge for Swansea will be balancing ambition with stability.

01:51Frequent turnover in football operations has been a hallmark of recent years,

01:55but this reconstructing signals a more coherent strategy.

02:00If Wirth can successfully harness data and scouting to identify the right talent,

02:05Swansea could emerge from this transitional period stronger,

02:08with a squad better equipped to compete in the championship

02:11and perhaps even higher.

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