Katar na nowo definiuje turystykę dzięki sztuce, architekturze i doświadczeniu

euronews (po polsku)

Katar na nowo definiuje turystykę dzięki sztuce, architekturze i doświadczeniu  Od TikToków po vlogi podróżnicze – luksusowe staycations przeżywają rozkwit. Ale za pięknymi ujęciami i wyselekcjonowanymi treściami kryje się jeden wizjoner, który bierze ten trend za rogi i kieruje nim w zupełnie nowym kierunku. W jaki sposób miasta takie jak Doha zmieniają podejście do turystyki?  We współpracy z Media City  CZYTAJ WIĘCEJ : http://pl.euronews.com/2025/09/24/katar-na-nowo-definiuje-turystyke-dzieki-sztuce-architekturze-i-doswiadczeniu  Zasubskrybuj nasz kanał.Euronews jest dostępny na Dailymotion w 12 językach

Transcript

00:00W sumie

00:06I love reading, and reading by the pool, even better.

00:09But here's the thing, at this hotel, the book isn't the only thing telling a story.

00:15The space itself has a lot to say.

00:21In a city of towering buildings and jaw-dropping architecture,

00:25skylines aren't the only things changing in Qatar.

00:28The next chapters of the country are already being written.

00:32Could the future of hospitality be less about where you stay

00:35and more about what stays with you?

00:38I'm Laila Humaira and this is Qatar In Motion.

00:47Did you know that Qatar has one of the highest numbers of hotel rooms in the GCC?

00:52According to Cushman & Wakefield,

00:54the number of hotel keys in Qatar hit a record of 40,000 at the start of the year.

00:59It's a huge milestone,

01:01but an underrated trend in the tourism industry is quietly driving a shift.

01:07Staycations.

01:08This trend has gone through a bit of a renaissance.

01:11Staycations aren't just simple getaways anymore.

01:15People are seeking meaningful experiences, even if it's just a day or two.

01:20Well, the newest additions to the Lucille skyline are these two imposing towers

01:28which look like they have emerged from the shore's edge.

01:31The facade itself is a statement, a conversation starter.

01:36Behind me is the Rosewood Doha, Qatar's newest luxury hotel.

01:40From the inconspicuous wooden box on the shelves to the light fixtures and vintage finds,

01:47this hotel's approach to hospitality is hidden in plain sight.

01:52Nowadays, luxury, it's about relationship experience but not in your face.

02:00You don't realise that everything is planned in this beautiful place.

02:05And I think we have built that into the Rosewood Doha, right?

02:09And how we created that experience that represents Qatar on a modern canvas.

02:15As one of the leading hotel brands in the world,

02:19it's no surprise that the recent opening has created quite a buzz.

02:23So far, the feedback has been exceptionally good.

02:28Part of that success, right, is on our first 60 days of opening.

02:3390% of our occupancy is coming from staycations.

02:38So, what's making the hotel the most talked about in town?

02:42Well, let me show you.

02:46Nearly 600 of these lush, modern and stylish suites.

02:50Asaya, a members-only wellness club.

02:55It has a dining area, a pool, a well-equipped gym and spa, among other things.

03:01And a culinary collection.

03:03Asian, Mediterranean, seafood, pastries, you name it.

03:08But today, I'm feeling peckish for some Peking duck.

03:13Kumadam is one of eight FMB offerings here at the Rosewood Doha.

03:17Inspired by 1920s Shanghai, the restaurant was named after the fashion icon,

03:22Madame Wellington Koo.

03:24Blending vintage glam and elegant traditions,

03:27Kumadam serves decadent specialties like roasted duck,

03:31canned pork noodles and tea ceremonies.

03:35There's only one tea sommelier in the hotel

03:38and her job goes beyond blending, brewing and serving specialty teas.

03:43She's helping to keep the ancient ritual alive.

03:48The art of tea making, it's a traditional ceremony

03:53that has been in the Chinese culture for over centuries.

03:56It's a way to show respect between the host to the guest.

04:01While the preparations may look simple,

04:05not all tea blends are the same,

04:07and they're all sourced directly from China.

04:10So we see the tea ceremony as a way of storytelling

04:15rather than just serving a tea on a cup of tea from the pot.

04:19So we have a tea sommelier that actually is in charge of the ceremony

04:23and on training the team

04:24because we want to make sure that everything has a meaning.

04:27The hotel's interior takes you on many different journeys,

04:32but the exterior of the structure also has its own lore.

04:38The man behind the facade masterpiece is very well known in Qatar.

04:43Ibrahim Al-Jaida has designed and restored hotels,

04:47stadiums, mosques, community spaces and museums all around the region.

04:51But this is his latest project that has been brought to life.

04:56Tell us about the vision that you had

04:59building the facade of the Rosewood Hotel,

05:03like corals coming out from the seabird.

05:06Tell us about that vision.

05:07In the past, we look at our architectural identity as a skin of a building.

05:12But now, with time and with the evolution of the development of architecture

05:18in our region and in Al-Kathar in particular,

05:22we are sort of redefining identity,

05:25our nature's identity,

05:27our sand dunes,

05:28and the sea is a very important part of our history.

05:32Our ancestors were pearl divers,

05:35so the depth of the sea is so important for us.

05:39The treasures of the sea are so important.

05:41So I wanted to utilise the coral reefs,

05:48but put it into a context to where I still can screen the building,

05:53reduce the sun glare,

05:55yet in a story that really belongs to our environment,

06:00to our identity.

06:01Can you tell us a little bit more about the sustainability aspect

06:05that you looked into to make sure that those features are in the building?

06:11Well, sustainability now is not a sort of a marketing thing

06:16for Lusail and for Doha.

06:19It's a legislation.

06:21An important part was how to reduce the sand layer,

06:25which we started talking about

06:26how the skin of the building started behaving,

06:29that's inspired by the corals.

06:32Then you go a little bit more into details,

06:34which your typical visitor may not see directly,

06:38but how efficient is the water consumption,

06:43how efficient is the electrical consumption.

06:45In the past, they tend to put a glass building

06:47and pump energy to cool it down.

06:50Now with the screening, you reduce that substantially.

06:53How do you think architecture will continue to grow

06:55and develop in Qatar?

06:58And what do you hope for the next generation of Qatari architects

07:01to follow in the legacy of your footsteps?

07:04A new vocabulary for this younger generation is developed

07:09and I see the younger architects are really getting inspired

07:12of the vast sources of inspiration.

07:17Whether it's our desert or our sea, the Tao,

07:21there is so much to dig in

07:23and to be inspired into our culture.

07:28And that, I think, is going to create

07:30a wonderful direction into contemporary Qatari architecture.

07:36Ibrahim's mission to preserve Qatar's architectural language

07:39is echoed by Rosewood Doha.

07:42The hotel made itself a canvas for Qatari artists

07:45to showcase their talent,

07:47tell their stories,

07:48and display their heritage.

07:50For the China wear, we partner with Emergy's, right?

07:55And Emergy helped us to find two local artisans,

07:58Gada and Nur,

07:59that both of them have prepared the China wear

08:01for the residents and for the houses.

08:06Aptly named Treasures of Land and Sea,

08:09Gada Al-Qatar's art collection displayed at the Rosewood

08:12is among many of her works she describes as very personal.

08:16I did a collection inspired by the marine life of Qatar.

08:23Each set is a fish with its name and a corresponding pattern.

08:28The hamur is a fish that usually is found under rocks

08:32and you can find them three to four meters deep.

08:36In the composition,

08:37you will see them sitting low on the plates.

08:39The fish, you know,

08:41when you try and attempt to catch them,

08:44they jump.

08:45And so I tried to reflect that in the movement.

08:48The balls and the curves

08:50came from movements of waves

08:51and the plants you find

08:53and corals you find in the sea.

08:56I'm very deeply connected to the sea and the ocean.

09:00My great-grandfather was a pearl merchant

09:02and we live in a coastal city.

09:05I grew up in a culture

09:06and in a tradition that is very oral.

09:10So our history is transferred orally.

09:13And just between a generation of my father

09:16and my grandfather,

09:18so much has been lost.

09:21So I'm trying to create the things I wish I'd seen

09:23or I wish my parents have done

09:25for their moment in time.

09:28And maybe in a hundred years' time,

09:30people can see,

09:31oh, what Qatar was about in this given moment.

09:34I think it's an artist's responsibility sometimes

09:36to reflect that.

09:39I thought of creating a collection

09:41that instigates a conversation between people.

09:46The idea is to create

09:48its curiosity and beauty merged together

09:51for people to learn something,

09:54especially about Qatar.

09:55They don't get to see or learn from anywhere else.

09:58I would like to continue my work

10:01in showcasing my culture,

10:03both Arab and Qatari,

10:05in documenting and archiving.

10:10Architecture and art,

10:12two key pillars for building

10:14a unique hospitality experience.

10:16But how will the industry continue to evolve?

10:19And what role does Qatar play

10:21on the global stage?

10:23Well, I'm putting those questions

10:24to Hospitality Qatar,

10:26the premium hospitality events

10:28gathering industry leaders,

10:29stakeholders and innovators

10:31all in one place.

10:33Hospitality Qatar marks

10:34its 10th edition next month

10:36and I caught up with the organisers

10:38ahead of the festivities.

10:39Qatar as a state

10:45and subsequently Qatar Tourism

10:48as an authority,

10:49they have a very ambitious plan

10:50to turn Qatar into

10:51a top touristic destination

10:53by 2030

10:54by hosting

10:55almost 7 million visitors by then.

10:59The exhibition is trying to accompany

11:02this growth,

11:03this development.

11:04We are focusing more and more

11:05in the past two years

11:07and going forward

11:08on the skills aspect,

11:10on the technology aspect also

11:12to go towards a smarter,

11:14greener,

11:15more sustainable industry.

11:17For the very first time ever,

11:19actually,

11:19Hospitality Qatar is going to host

11:21the Bukis Door competition.

11:23Chefs from different institutions

11:26in Qatar are going to compete

11:27to select a winner

11:29who's eventually going to represent

11:30Qatar culinary scene

11:32in the regional

11:32and hopefully in the final

11:34later in 2027.

11:40Well, it's clear that Qatar

11:42is creating something special

11:43at the intersection

11:44of hospitality,

11:46tourism and architecture,

11:48embracing trends

11:49but elevating the experience

11:50to stay ahead of the curve.

11:53That's all for now,

11:54but thanks for watching

11:55Qatar In Motion.

11:56See you next time.

Category

Transcript

Be the first to comment

Recommended

Katar na nowo definiuje turystykę dzięki sztuce, architekturze i doświadczeniu

Category

Transcript

Be the first to comment

Recommended

Katar na nowo definiuje turystykę dzięki sztuce, architekturze i doświadczeniu