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00:00What if someone told you that the entire YouTube algorithm was about to change,
00:07and then they actually told you how to rank No 1 in 2025?
00:12No, I'm not saying that's going to happen.
00:16But this video is important, because if you learn the hidden mechanics of the algorithm today,
00:22you will set yourself up for success, no matter how YouTube decides to shake things up next year.
00:30I'm gonna take you through 5 steps that make up the backbone of the current YouTube algorithm.
00:37And if you can master these 5 steps,
00:40you will unlock the secret to getting more views than you have ever gotten before.
00:46So, step No.
00:49One is to understand that the YouTube algorithm is all about relevance.
00:55YouTube is constantly scanning billions of data points in real time,
01:00trying to figure out what video should be shown to who.
01:04When they click on a link or search for something in the search bar,
01:09it's like this giant game of chess where YouTube is trying to predict what move to make next,
01:15and it's S always changing.
01:18But there are some key pieces of the puzzle that never change.
01:22First off, let's talk about keywords.
01:25When people type into the search bar, they're looking for specific information.
01:30For example, they might be looking for a video on how to bake chocolate chip cookies,
01:35or how to fix a leaky faucet.
01:37Whatever they type in is their keyword.
01:40Now, YouTube needs to figure out which video is the most relevant to that keyword,
01:45and show it to the person searching.
01:47So, if you want to get out the word about your new video,
01:50you need to make sure it's optimized around the right keyword.
01:53That means including the keyword in the title,
01:57the description,
01:58and even the URL,
02:01if possible.
02:02You also want to use synonyms and related terms,
02:05so YouTube knows what your video is about,
02:08even if it doesn't include the exact keyword.
02:11So, for example,
02:13if I do a search for best places to travel,
02:16you can see that YouTube suggests a bunch of different keywords
02:20that are related to my search.
02:23It includes popular destinations,
02:26activities,
02:27and even transportation methods.
02:30These are all terms that could be used in a video about travel.
02:33And by including them in your metadata,
02:37you'll signal to YouTube that your video is relevant to a wider range of searches.
02:44But wait, there's more.
02:46Keywords are only half the battle.
02:49You also need to consider how people phrase their searches.
02:53Sometimes they might use just one keyword like travel,
02:58or best places to visit.
03:00Other times, they might use a full phrase like
03:03top 10 destinations for families.
03:06And sometimes they might even use a question like
03:08where should I go on vacation?
03:10To figure out how people are searching for videos on your topic,
03:14head over to the search bar
03:15and start typing in some keywords related to your video.
03:19See what suggestions pop up
03:22and take note of any common phrases or questions.
03:26This is a great way to brainstorm ideas for future videos
03:29and optimize your existing videos for different types of searches.
03:33Step two is to dive deep into the psychology of the viewer.
03:37What makes them click on one video
03:38and not another?
03:40How long do they watch for?
03:43And what do they do after the video ends?
03:45The best way to figure this out is
03:47to look at your analytics.
03:50Specifically, the audience tab.
03:51There you'll find all kinds of information about your viewers.
03:54Like their age, gender, location, and interests.
03:59You can also see what videos they're watching
04:02and how long they're watching for.
04:05All of this information can help you
04:08create more engaging and relevant content.
04:11For example, if you notice
04:13that your viewers are mostly women
04:16between the ages of 25 and 34
04:19who are interested in fashion and beauty,
04:23you can tailor your content to those interests.
04:27Maybe you can make videos about the latest makeup trends
04:30or how to style a classic little black dress.
04:33Or maybe you can interview other influencers
04:36in the fashion and beauty space.
04:38By understanding your target audience,
04:40you can create content that speaks directly to them
04:44and keeps them coming back for more.
04:46Another way to understand your audience
04:49is by looking at what videos they're watching.
04:52Are they watching beauty tutorials,
04:55comedy sketches, or documentary-style videos?
04:58Knowing what kind of content your audience enjoys
05:00will help you decide what kind of content to create.
05:05If your audience likes watching short-form content,
05:09then you might want to try making YouTube shorts.
05:13On the other hand,
05:14if your audience prefers long-form content,
05:17then you might want to stick to traditional long-form videos.
05:22And finally,
05:23don't forget about the power of engagement.
05:28The amount of likes, comments, and shares
05:32that the video gets
05:33is a strong signal to YouTube
05:37that people are enjoying the video.
05:40So make sure to ask your viewers
05:42to like and subscribe to your channel
05:45and share your videos with their friends.
05:47You can also encourage viewers
05:49to leave comments on your videos.
05:51Not only does this help YouTube understand
05:54what your audience likes,
05:55but it also helps build a community around your channel.
05:59Step three is to create videos
06:01that are optimized for discovery.
06:04One way to do this
06:04is by creating high-retention videos.
06:07Retention is basically how long people watch a video for.
06:11The longer they watch,
06:12the more likely it is that they'll be recommended to other people.
06:15There are a few ways to create videos
06:17that are optimized for discovery.
06:19First, make sure that your title and thumbnail
06:23are as clickbait as possible.
06:27If people don't click on your video,
06:30then they won't watch it at all.
06:32Second, make sure that your intro
06:35is as engaging as possible.
06:37People who watch the intro and stick around
06:39are more likely to be retained for the rest of the video.
06:42And third,
06:44make sure that your content
06:46is as valuable as possible.
06:49If people find your content to be helpful,
06:54informative, or entertaining,
06:56then they're more likely to watch it till the end.
07:00One thing that you can do to improve retention
07:02is to add chapters to your video.
07:05Chapters are basically timestamps
07:07that allow viewers to jump to different parts of your video.
07:11This can be especially useful
07:12if your video is long form.
07:15Another thing that you can do to improve retention
07:17is to add cards to your video.
07:19Cards are basically clickable buttons
07:23that allow viewers to access more content.
07:28This can be especially useful
07:29if you have a bunch of videos on similar topics.
07:32Finally,
07:33you can improve retention
07:35by making sure that your video
07:36ends with a call to action.
07:39A call to action
07:40is basically a prompt
07:41that tells viewers what to do next.
07:44For example,
07:45you could tell them to watch another one of your videos,
07:49leave a comment,
07:50or subscribe to your channel.
07:52Step four is to use YouTube Shorts to your advantage.
07:55YouTube Shorts are short form videos
07:57that are designed for the YouTube mobile app.
08:00They're basically YouTube's answer
08:02to TikTok and Instagram Reels
08:04and they have become
08:06an incredibly powerful tool
08:09for growing an audience on YouTube.
08:11In fact,
08:13according to a recent study,
08:15YouTube Shorts
08:16have a 39 higher average view count
08:20than regular YouTube videos.
08:22And they also tend to reach a wider audience.
08:26This is because YouTube Shorts
08:28are often shared outside of the YouTube app,
08:31which exposes them
08:32to a whole new set of viewers.
08:34There are a few ways
08:35to use YouTube Shorts to your advantage.
08:38First,
08:38you can use them to promote
08:40your existing long-form content.
08:42For example,
08:43you could create a short
08:44that previews the latest chapter
08:46from your long-form video series.
08:48You can also use Shorts
08:49to tease upcoming content.
08:53For example,
08:54you could post a short announcing
08:55that ULL be releasing
08:57a new long-form video
08:58on a particular topic next week.
09:01And finally,
09:02you can use Shorts
09:03to experiment with new topics and formats.
09:06Since Shorts are so easy to create,
09:08you can use them to try out new ideas
09:10without investing a lot of time and effort.
09:12For example,
09:14you could create a short
09:15on a potential new video topic
09:17and see how well it performs
09:20before committing to a full-length video.
09:24And if you want to grow on YouTube Shorts,
09:26there is a complete guide
09:28that goes through everything
09:29from posting at the right time
09:31to choosing the perfect topic.
09:33Now, let's talk about
09:35the fifth and final piece
09:37of the YouTube algorithm,
09:39Leveraging What's Trending.
09:41Trending videos
09:42are videos that
09:44are currently popular on YouTube.
09:47You can see the most popular videos
09:49in your niche
09:49by clicking on the Trending tab
09:51in the YouTube app
09:53or on the homepage.
09:54Leveraging What's Trending
09:56is a great way
09:57to get your videos
09:59in front of a larger audience.
10:03This is because trending videos
10:04are often suggested to viewers
10:06who are watching other trending videos.
10:08So, if you create a video
10:10on a trending topic,
10:13you'll be in front of an audience
10:15that is already primed
10:17to watch your type of content.
10:20To leverage what's trending,
10:22first, you need to be aware
10:25of what's popular on YouTube
10:27at any given time.
10:31You can do this
10:31by checking the trending page
10:33in your niche
10:33and following some
10:34of the top creators
10:35in your space.
10:36When you see a video
10:37that starts trending,
10:38take note of the topic
10:40and try to think of ways
10:41that you can cover that topic
10:43in your own content.
10:44Then, once you have an idea,
10:47create a video on it
10:48and make sure to optimize it
10:50around the right keywords.
10:52For example,
10:54if a video on the best places
10:55to travel in 2025
10:57starts trending,
10:58then you could create
11:00a video on the best places
11:03to travel in 2026.
11:07And there you have it.
11:09The five hidden mechanics
11:11of the YouTube algorithm.
11:14If you master these steps,
11:16you'll be well on your way
11:18to getting more views
11:19than you've ever gotten before.
11:20But, remember,
11:22the YouTube algorithm
11:23is constantly changing.
11:25So, it's important
11:27to stay up to date
11:28on the latest changes
11:30and best practices.
11:32If you want to learn more
11:33about how the YouTube algorithm works,
11:35I recommend checking out
11:37the official documentation.
11:39You can also follow
11:40some of the top YouTube creators
11:42in your niche
11:43to see how they're re-adapting
11:46to the latest changes
11:47in the algorithm.
11:48If you found this video helpful,
11:50please let me know
11:52in the comments.
11:53I appreciate you for watching
11:54and I hope you have
11:56a profitable day.
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