Unlocking the Secrets_ How Google Search Engi

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00:00Google is one of the most widely used search engines on the Internet today.

00:04In fact, it's used billions of times every single day.

00:10And what is even more amazing is that this search engine can provide answers

00:14to almost any question or query that we type in the search box.

00:20Now, isn't that amazing?

00:22Now, despite how useful and accurate Google can be sometimes,

00:26many people still don't know how it really works.

00:30So today, in this video, we'll be discussing everything about the Google search engine

00:35so that by the end of this video, you'll understand exactly how it works.

00:42So, without further ado, let's get started.

00:45Before we get into how Google works, we need to first understand what Google actually does.

00:51The main goal of Google is to take all the information available online

00:55and then organize it in such a way that it can provide users with relevant

01:01and high-quality search results in a matter of seconds.

01:05It basically takes the user's request, also known as a query,

01:10and then uses complex algorithms to find the most relevant and useful websites

01:14that can provide answers to those queries.

01:17This process happens in a fraction of a second, which is just mind-blowing if you ask me.

01:24Now, Google's primary source of revenue comes from advertising,

01:28but that's not what we're focusing on today.

01:30Instead, we'll be looking at how Google manages to retrieve relevant results

01:36whenever we use the search engine.

01:38The first step of any Google search starts with the user typing in a query

01:42or a question in the search box.

01:45But before Google can actually start searching for an answer,

01:50it first needs to understand what the user is actually looking for.

01:54For example, if the user types in,

01:57Where can I buy a pizza?

01:59Google needs to understand that the user is looking for a place to buy a pizza.

02:03So, it needs to identify keywords like buy and pizza

02:06and then understand the intent behind the query.

02:09This process is known as natural language processing,

02:13which is basically the ability of a computer system

02:16to understand and interpret human language.

02:19Now, Google uses advanced algorithms and machine learning techniques

02:24to perform natural language processing,

02:27which allows it to understand the context of the query

02:30and then retrieve relevant results.

02:33Once Google has understood the query,

02:35it then needs to retrieve the most relevant web pages

02:38that can provide answers to that query.

02:41Now, this is done through Google's crawler,

02:45which is basically a program that goes out

02:47and fetches all the web pages that are available online.

02:50Once the crawler has fetched all the web pages,

02:54Google then uses its indexing system

02:57to store and organize all the information

03:00in a way that can be easily accessed.

03:03Now, this indexing system basically works

03:07by storing all the information in a data,

03:08which is basically a large collection of data

03:11that can be easily accessed and managed.

03:14Once Google has indexed all the web pages,

03:18it then uses its ranking algorithm

03:20to determine which web pages are the most relevant

03:23and useful for the user's query.

03:26The ranking algorithm basically works

03:28by assigning a score to each web page

03:30based on a number of factors,

03:32such as the quality and relevance of the content,

03:36the website's authority and trustworthiness,

03:38and the user's location.

03:40After the ranking algorithm has assigned a score

03:43to each web page,

03:45Google then retrieves the top-ranked web pages

03:48and displays them on the search engine results page,

03:53also known as the SERP now.

03:58The SRP is what you see

04:00when you perform a Google search,

04:01and it displays the top-ranked websites

04:04that Google believes are the most relevant

04:06and useful for your query.

04:08Now, this process of retrieving and ranking web pages

04:12happens in a fraction of a second,

04:14which is just mind-blowing.

04:15But wait!

04:17There's more!

04:18Google doesn't just stop at providing the user

04:21with a list of relevant websites.

04:23Instead, it also provides additional features,

04:27such as snippets,

04:28which basically provide a brief summary of the web page,

04:31and then there are knowledge panels

04:33that provide users with additional information

04:35about the topic of the query.

04:36These features are designed to provide users

04:39with the most relevant and useful information possible.

04:43Now, let's talk about some of the factors

04:45that affect how Google ranks websites.

04:48As I mentioned earlier,

04:50Google uses a ranking algorithm

04:52to determine how relevant and useful a website is.

04:57And this algorithm takes into account

05:00a number of factors,

05:01such as the quality and relevance of the content,

05:04the website's authority and trustworthiness,

05:07and the user's location.

05:09One of the most important factors

05:11that affect how Google ranks websites

05:13is the quality and relevance of the content.

05:16Now, Google wants to provide users

05:18with the most relevant and up-to-date information possible.

05:22Google, therefore, it gives higher rankings

05:26to websites that have high-quality relevant content.

05:31This means that the content should be well-written,

05:34informative, and up-to-date.

05:36If a website has low-quality content

05:38or content that is not relevant to the user's query,

05:42it will receive a lower ranking.

05:44Another factor that affects how Google ranks websites

05:46is the website's authority and trustworthiness.

05:50Google wants to provide users

05:51with information from trustworthy sources.

05:55Therefore, it gives higher rankings

05:57to websites that are more authoritative and trustworthy.

06:01This means that websites

06:03that have been established for a long time

06:06and have a strong online presence

06:09are more likely to receive higher rankings.

06:13Additionally, websites that have been penalized

06:16for spam or other manipulative practices

06:19are less likely to receive high rankings.

06:23The third factor that affects how Google ranks websites

06:26is the user's location.

06:28Google takes into account the user's location

06:29when determining the most relevant and useful information.

06:32Therefore, it gives higher rankings

06:35to websites that are located closer to the user.

06:38This means that if a user is in New York,

06:42Google will give higher rankings

06:44to websites that are based in New York

06:46or the surrounding area.

06:48Now, these are just some of the factors

06:50that affect how Google ranks websites.

06:53There are many other factors

06:56that play a role in the ranking process.

06:59And Google is constantly updating its algorithm

07:03to improve the quality of the search results.

07:06Speaking of updates,

07:08one of the most recent updates to Google's algorithm

07:11is known as the Core Web Vitals Update.

07:13This update focuses on the user experience

07:16and it takes into account factors

07:18such as the website S-loading speed,

07:21interactivity,

07:22and visual stability.

07:24Websites that meet the Core Web Vitals standards

07:28are more likely

07:30because they provide a better user experience.

07:39Another recent update to Google's algorithm

07:41is the BERT update.

07:42BERT stands for Bi-directional Encoder,

07:46representations from transformers,

07:49and it is a machine learning algorithm

07:51that helps Google better understand

07:53the context of the user's query.

07:55This means that Google can provide

07:57more relevant and useful search results

07:59by understanding the intent behind the query.

08:03These are just two examples

08:04of recent updates to Google's algorithm.

08:07Google is constantly updating its algorithm

08:11to improve the quality of the search results

08:16and keep up with the evolving needs of the users.

08:22In conclusion, Google is a powerful search

08:25engine that uses advanced algorithms

08:28and techniques to provide users

08:30with relevant and useful information.

08:32From natural language processing

08:34to ranking algorithms,

08:37Google uses a variety of methods

08:39to ensure that users get

08:40the best possible search experience

08:42as technology continues to evolve.

08:47We can expect Google to continue updating

08:53and improving its algorithms

08:54to provide users with even more relevant

08:57and useful information.

09:00Whether you're looking for information

09:01on a specific topic

09:03or trying to find a product to buy,

09:05Google's a valuable tool

09:06that can help you find what you're looking for

09:08quickly and easily.

09:12That's all for this video.

09:13Let me know in the comments section below

09:15if you found this video helpful.

09:18Make sure to check out my other videos as well.

09:22Thanks for watching,

09:23and I'll see you in the next one.

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