Thesis Sample | Green Business & Green Advertising Impact on Consumer Purchase Intention – London Fashion Industry

In this video, we present a Master’s thesis sample in Management on the topic: The Effect of Green Business Concepts and Green Advertising on Consumer Purchase Intention: Evidence from London’s Fashion Industry.

📌 Highlights of this thesis:

Exploration of green business concepts in the UK fashion industry.

Analysis of eco-labelling, green branding, packaging, premium pricing, and advertising information quality.

Quantitative research with 118 respondents from London’s fashion sector.

Use of SPSS & regression analysis to measure consumer purchase intention.

Findings: Green business practices, eco-labels, and branding strongly influence buying decisions, while premium pricing had a negative effect.

This thesis is an excellent sample for students researching sustainable fashion, consumer behaviour, and green marketing strategies.