00:00Kim Kardashian just shut down her entire beauty line scan after only three years.
00:06But wait until you hear why. On September 19, Kim confirmed scan by Kim is officially over.
00:13The website now just shows a goodbye message to fans, marking the end of her short-lived beauty
00:19empire. Scan launched in 2022 with a luxury vibe minimalist bottles, skincare routines priced at
00:26hundreds of dollars. At first, it had buzz. But critics slammed the high price tags,
00:32and fans never fully connected with the brand. So why end it now? Insiders say Kim wants to focus
00:39everything on her real billion-dollar powerhouse, Skims. Instead of splitting attention between two
00:46brands, she's consolidating to stay unstoppable in the fashion game. With Scan gone, fans are already
00:53asking, will Kim rebrand beauty again? Or is this the end of Kardashian cosmetics as we know it?
01:00So, what do you think was Scan doomed from the start, or did Kim just pull the smartest business
01:06move of the year? Drop your thoughts below, smash that like button, and subscribe for more celebrity
01:13deep dives.
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