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Kim Kardashian has officially shut down her luxury skincare brand, SKKN by Kim, after just three years. From sky-high prices to mixed reviews, SKKN struggled to connect with fans. But the shocking truth? Kim is shifting her empire’s focus to her billion-dollar brand, Skims. In this video, we break down the rise and fall of SKKN, why it failed, and what’s next for Kim Kardashian’s beauty empire. Stay tuned for the inside scoop on Hollywood’s biggest business moves.

🎯 Why You Should Watch This Video:

This isn’t just about a celebrity shutting down a brand — it’s about the business strategy behind Kim Kardashian’s empire. If you’re a fan of celebrity drama, pop culture, or want to understand how billion-dollar brands survive, this video gives you all the details in a fast-paced, dramatic, and engaging style.



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Transcript
00:00Kim Kardashian just shut down her entire beauty line scan after only three years.
00:06But wait until you hear why. On September 19, Kim confirmed scan by Kim is officially over.
00:13The website now just shows a goodbye message to fans, marking the end of her short-lived beauty
00:19empire. Scan launched in 2022 with a luxury vibe minimalist bottles, skincare routines priced at
00:26hundreds of dollars. At first, it had buzz. But critics slammed the high price tags,
00:32and fans never fully connected with the brand. So why end it now? Insiders say Kim wants to focus
00:39everything on her real billion-dollar powerhouse, Skims. Instead of splitting attention between two
00:46brands, she's consolidating to stay unstoppable in the fashion game. With Scan gone, fans are already
00:53asking, will Kim rebrand beauty again? Or is this the end of Kardashian cosmetics as we know it?
01:00So, what do you think was Scan doomed from the start, or did Kim just pull the smartest business
01:06move of the year? Drop your thoughts below, smash that like button, and subscribe for more celebrity
01:13deep dives.
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