00:00Iphone 4
00:07Iphone 4
00:07Iphone 4
00:07Iphone 4
00:08Iphone 4
00:08Iphone 4
00:08Iphone 4 is so much more than just another new product
00:11I mean this will have a lasting impact on the way that we actually connect with each other
00:18In 2007, the Iphone reinvented the phone
00:23In 2008, the Iphone 3G brought faster 3G networking
00:28And the revolutionary App Store
00:30In 2009, the Iphone 3GS was twice as fast
00:34And brought out new features like video recording
00:36For 2010, the Iphone 4 is the biggest leap forward since the original Iphone
00:43We're introducing the amazing Retina Display
00:46And we're bringing video calling to the world
00:50And we call it FaceTime
00:52It's going to change the way we communicate forever
00:58The very first time I had a FaceTime call
01:05I was blown away
01:07Because it is amazingly engaging, personal
01:12It's all about connecting people
01:14I think of my own children, like 7-8 years
01:17They'll be off at college
01:18And I can imagine being able to call them and see them
01:22But also look into their eyes and see how are they really doing
01:26What makes it even better is that it switches from the front camera to the back camera
01:33So you can show someone what you're seeing
01:37And because it's so mobile as your phone
01:39You'll be able to chat anywhere there's Wi-Fi
01:42But what's amazing is every time I've been using it
01:45You can't help but smile and go
01:46I can't believe this is real
01:47This is actually happening
01:49Another thing we're really excited about on the new Iphone 4 is the Retina Display
01:57It's the highest resolution display ever built into a phone
02:00At 326 pixels per inch
02:03You get 4 times the pixels as before
02:06So instead of the fuzziness of individual pixels
02:09You get smooth, continuous shapes and tone
02:12You have something that looks to your eye
02:15Like you're holding a printed page in your hand
02:18And the level of fine detail in images is just incredible
02:22Another thing that adds to the sharpness and clarity is optical lamination
02:26That's a very precise technical process that laminates the cover glass to the display
02:33And eliminates light refraction
02:34So all of the hard work that's been put into this ultra-high-resolution display
02:39Is presented with the most visual clarity
02:42On top of that, we use IPS technology and LED backlight
02:47So you get the most vivid experience in everything you do
02:50The display on the Iphone is blow-away
02:54Apps can show more detail than you've ever seen on any device before
03:01The text is just perfect
03:04Iphone 4 enables multitasking for all apps
03:08You can now quickly switch between applications
03:12And everything is exactly as you left it
03:16If you're like me and you have lots of apps on your phone
03:19You'd love a way to easily organize them and find them
03:23And that's exactly what Folders does for you
03:25Take an app and drag it onto another app
03:28And it automatically creates a folder
03:30Intelligently named with the type of apps you're grouping
03:34Mail on Iphone 4 is incredibly efficient
03:37You can see all the messages from multiple accounts in a single unified inbox
03:43And it allows you to organize all of the messages in your inbox by thread
03:48So you can deal with a single topic altogether
03:51Pictures taken with a 5 megapixel camera look amazing
03:55And we even have an LED flash so you can take photos in low light
04:00Plus, the camera captures full 720p high-def video at up to 30 frames per second
04:08Not only can you record great video, but you can also edit your video right on your Iphone with iMovie
04:15The Iphone, for a user, it is simplicity
04:19It is easy to use
04:21Behind it is intense technology
04:25What's running all this incredible software is our A4 chip
04:30It's custom-designed silicon
04:32And what that gets you is remarkable speed and efficiency
04:35In a really small chip
04:37The one thing we made larger was the battery
04:40In fact, Iphone 4 delivers up to 40% more talk time
04:44We started with completely opposing goals
04:49And we wanted to make this Iphone more capable
04:52We wanted to add more features
04:54And yet at the same time, we wanted to make it smaller and even thinner
04:58And that led to some really surprising innovations
05:01We developed an entirely new grade of stainless steel
05:06That after machining is incredibly strong
05:09But also remarkably precise
05:12The steel frame functions as the antenna
05:15But also the primary structure
05:17Giving us more internal volume
05:19We also developed a custom glass
05:23That's comparable in strength to sapphire crystal
05:25But about 30 times harder than plastic
05:29This glass is not only used on the front of the phone
05:33But also on the back
05:34The quality of the materials
05:37The manufacturing precision
05:39The advanced technology
05:41Ultimately, all of this becomes relevant
05:45When you just hold it in your hand
05:47Even if FaceTime were the only new feature we were delivering
05:52This would be an amazing new iPhone
05:54But it's the fact that we've got the retina display
05:575 megapixel camera
05:59High def video recording
06:00A4 chip
06:02Bigger battery
06:03All in a thinner product
06:05This is going to change everything
06:07All over again
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