- 1 year ago
From awkward marketing stunts to uncanny deepfakes, these unintentional AI disasters had us all second-hand cringing! Join us as we revisit the most embarrassing moments in which artificial intelligence missed the mark, from Coca-Cola's awkward holiday ads to questionable viral videos and disturbing reenactments. Which AI mishap made you do a digital double-take? Share your cringe-worthy picks in the comments!
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00:00Much of the show was imagined by artificial intelligence, something the human organizers were never going to live up to.
00:08Welcome to Ms. Mojo, and today we're looking at the cringiest uses of AI that left us saying, seriously, this is the future?
00:16You're taking jobs away from artists, real human artists. You're everything that's wrong with Hollywood.
00:2210. Coca-Cola Holiday Ads
00:27Have you ever forgotten to go Christmas shopping, so you threw together something half-assed at the last second?
00:34That pretty much sums up the holiday ads that Coca-Cola released in 2024.
00:45Three AI studios worked on this campaign. Between all of them, there wasn't a single original idea.
00:51We get the sense that Coke was trying to invoke nostalgia, but the ads reek of a soulless copy-paste job.
00:58The AI pulls from classic Coca-Cola imagery like polar bears, red trucks, and St. Nick presented through an uncanny valley filter.
01:07Despite what the tagline reads, the ad lacked any real magic.
01:11But nearly 30 years later, the beverage behemoth now facing backlash for taking the real people and the cheer out of the holidays.
01:19If Coke wanted to save money, they should have just re-aired one of their original holidays or coming ads.
01:25A re-gift is better than this.
01:349. Megalopolis Fake Critic Quotes
01:38People expected Francis Ford Coppola's long-time passion project to be divisive.
01:51Of course, some of his most influential films didn't get the best reviews upon release,
01:55but those critics would eat their words years later.
01:58This was highlighted in a Megalopolis trailer,
02:02which featured quotes from negative reviews of his classic films.
02:05It's a clever marketing strategy, except for one issue.
02:14The trailer was full of fabricated quotes that AI reportedly generated.
02:19The ad couldn't even get general opinions right.
02:22Pauline Kael actually praised The Godfather and The New Yorker,
02:26while Roger Ebert gave Bram Stoker's Dracula a positive review.
02:30Oddly enough, some of the original reviews do indeed feature quotes
02:33that, taken out of context as they often are in movie trailers,
02:37may have served the purpose of painting a picture that Coppola has been doubted before.
02:41Lionsgate admitted in a statement that they screwed up,
02:44removing the trailer and cutting ties with the marketing consultant responsible, Eddie Egan.
02:498. Wes Anderson AI
02:51SNL parodied Wes Anderson's style in a 2013 sketch that asked,
02:57what would a Wes Anderson horror movie look like?
03:00It successfully captured what makes Anderson a true auteur with a mix of satire and homage.
03:05We have to protect ourselves, or we'll die.
03:08Quick, let's gather all our weapons.
03:11Rock hammer, Swiss army knife, slingshot, firecracker, ship in a bottle, protractor, picture of Edith Piaf.
03:17The same can't be said about the trailers that Curious Refuge and other YouTubers have created using AI.
03:23The setup has potential, reimagining The Lord of the Rings and Star Wars as Anderson movies.
03:29Our quest is clear.
03:31We must destroy the One Ring,
03:32overcome the eccentricities of our newfound fellowship,
03:36and perhaps learn the true meaning of friendship along the way.
03:38Beyond having digital celebrities eerily stare into the camera though,
03:43these faux trailers provide no real commentary on what makes Anderson or these franchises unique.
03:49Even the visuals don't always fit the Anderson aesthetic, just coming off as awkward.
03:54Quite frankly, we'd rather listen to Patrick H. Willems rant about why these trailers fall short.
03:59These videos reduce Wes Anderson to an Instagram filter.
04:04A checklist of style tropes to be pasted onto something.
04:087. Microsoft's Tay
04:10In March 2016, Microsoft introduced a Twitter chatbot named Tay, which stands for Thinking About You.
04:18With the persona of an American teenage girl, Tay was intended to learn from interactions with users.
04:23She would use the power of this sort of hive-minded approach, gathering data, gathering input,
04:31and kind of just was let loose on Twitter.
04:33Considering all of the hate speech that has flooded Twitter and now X over the years,
04:38Microsoft really should have seen this blowing up in their faces.
04:42In addition to repeating offensive phrases that users had taught it,
04:45Tay became a source of misinformation, denying that the Holocaust happened.
04:49And within a few hours, you can see she took on a rather offensive, racist tone,
04:55a lot of messages about genocide and the Holocaust.
04:57After swiftly suspending the account and deleting numerous tweets,
05:01Microsoft accidentally released Tay again before working out all the bugs.
05:05By the end of the year, Tay was offline, and Microsoft released a new bot named Zo,
05:10which avoids discussing anything controversial.
05:13Tay went from tweeting,
05:15Hello World, to Bush did 9-11, and Hitler was right.
05:20Meaning she completed the entire life cycle of your high school friends on Facebook
05:23in just a fraction of the time.
05:25Number 6. AI R Us
05:27Many view AI as a shiny new toy.
05:31Not every toy lives up to the hype, however.
05:34This particular one should have been kept in the box.
05:36Charles Lazarus had a vision
05:39That would go on to change toy stores
05:44Forever
05:45Using the open AI generation tool Sora,
05:49Toys R Us released an ad exploring the origins of founder Charles Lazarus
05:53and the company's mascot Jeffrey the giraffe.
05:56The ad aims for a whimsical, dreamlike sentiment,
05:59but the imagery is the stuff of nightmares.
06:02The greatest toy store there is
06:08We're not sure what's creepier,
06:10a digital Charles Lazarus
06:12whose haircut, glasses, and face
06:14changed multiple times throughout the ad,
06:16or the poorly rendered Jeffrey the giraffe
06:18who blankly gazes down at the young shopper with dead eyes.
06:23We guarantee that if you gave any kid a camcorder,
06:25they could come up with something better than this.
06:28The giraffe was really what did it for me.
06:31In one scene, it would look one way,
06:34and then it looked very different in another scene.
06:36Number 5. Marvel's Secret Invasion Intro
06:39This MCU miniseries revolves around a conspiracy,
06:43with shape-shifting Skrulls replacing humans.
06:46And everyone I killed took a little piece out of my art.
06:50You're not the only one.
06:51No, but I am the only one brave enough to admit it.
06:55The show's opening title sequence reflected this,
06:59and not in a good way.
07:01To the casual onlooker,
07:02it may seem like a standard intro.
07:04Many viewers sensed something was off, however.
07:08They were right to be suspicious,
07:09as Method Studios created the sequence using AI.
07:12While Method Studios claims no jobs were taken,
07:25and additional methods were employed,
07:27many animators took offense.
07:29It didn't help that this transpired
07:31during the 2023 Hollywood labor disputes,
07:34with the use of AI being a key issue.
07:36That at a moment when streaming and AI and digital
07:43is so prevalent in the industry,
07:46it has disemboweled the industry that we once knew.
07:51Adding insult to injury,
07:53the credits themselves looked bland and cheap,
07:56which is inexcusable for a show
07:57that cost over $200 million to produce.
08:01Number 4.
08:02Willie's Chocolate Experience
08:04What seems like a tasty treat
08:06can come in deceitful wrapping paper.
08:09The website for this unofficial
08:10Charlie and the Chocolate Factory experience
08:12enticed visitors with its colorful images.
08:15Once people arrived at the event in Glasgow, Scotland,
08:18they weren't immersed in a candy-coated wonderland.
08:22They were plunged into a shoddy warehouse
08:24lacking in decorations, sweets,
08:26and ties to the source material.
08:28There was none of the joy and color
08:30these kids had been looking forward to.
08:33It was all so absurd,
08:35their disappointment made global headlines.
08:39Seriously, what is the unknown?
08:41House of Illuminati founder Bill Cole
08:43claims AI didn't write the script,
08:46although he has published numerous AI-generated books.
08:49I suffer with dyslexia.
08:52I've had run it through AI
08:53to be able to check spelling,
08:56drama, and continuity.
08:59In any case, AI was heavily used
09:01for the promotional material,
09:03which should have been obvious in retrospect
09:05given the inconsistent designs
09:07and baffling spelling mistakes.
09:09We bet that AI makes the chocolate taste terrible.
09:12It was like something that you would see
09:14maybe at a kid's birthday party,
09:16you know, not an event
09:20that you've paid £35 a ticket for.
09:22Number three,
09:23The Wizard of Oz at The Sphere.
09:25The Wizard of Oz remains a cinematic treasure
09:27almost a century later.
09:29The idea of experiencing it
09:31at an all-encompassing venue like The Sphere
09:33sounded promising,
09:35until we saw how AI was being integrated.
09:38Oh, I really want to see Dorothy
09:39with her shoes on at this frame,
09:41but I don't.
09:42If I've ever seen Dorothy's shoes on one frame,
09:46using these generative AI techniques,
09:48I can now show the shoes
09:49in a future one
09:50that we could not see her feet.
09:52It'd be one thing
09:53if AI were sparingly used
09:54to make the 1939 film fit the arena.
09:57Unfortunately,
09:59AI slop drapes the entire production,
10:01sucking out much of the original's practical magic.
10:04But now thanks to AI,
10:06you can now see the cast from head to toe,
10:09and if somebody walked off screen
10:10in the original movie,
10:11AI reimagines what they were doing off camera.
10:14The whole movie isn't even presented,
10:16with roughly 25 minutes being cut.
10:19As if that weren't bad enough,
10:20an AI-generated David Zaslav makes a cameo.
10:24In a way, we guess that's fitting.
10:26If AI is the ultimate enemy of art,
10:28the Warner Brothers Discovery CEO
10:30is a close second.
10:32There's no place like home,
10:33and this ain't it.
10:35It's the first time people can see
10:37what AI can do to a movie fully, right?
10:40And they think that it's art
10:43that should not be changed.
10:45Number two, fake Hurricane Helene photos.
10:49There's no denying that Hurricane Helene
10:51had a devastating effect
10:52on the southeastern US in September 2024.
10:56As many areas were flooded,
10:58social media overflowed with misinformation.
11:01Numerous AI-generated photos,
11:03most notably one of a crying little girl
11:05clinging to her dog, went viral.
11:07There are some subtle things in the images
11:09that indicate they're AI.
11:11In one image,
11:12between the puppy's head and the girl's hair,
11:14there's a white space,
11:15with the background missing.
11:16Not only did this confuse first responders
11:19trying to do their jobs,
11:20but members of the far right
11:22weaponized the phony photos
11:24in an attempt to demonize
11:25the Biden administration.
11:26Another photo of Donald Trump
11:29pushing through floodwaters
11:30was also confirmed to be AI.
11:32Trump's hand is misshapen.
11:34The text on the yellow hat is gibberish.
11:37Trump's outfit doesn't match real pictures
11:39from multiple news outlets
11:40of what he was wearing while in Valdosta.
11:43In an age where some will believe
11:44whatever they see online,
11:46these AI images weren't just cringe-inducing.
11:49They were distasteful, manipulative,
11:51and potentially damaging,
11:53distracting from the true tragedies taking place.
11:56First, think twice about images
11:58that just seem too dramatic.
12:00Next, look for inconsistencies
12:02in details across similar images.
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12:20Number one, AI Obama arrested.
12:23AI can be used for good in the right hands,
12:27but it can also be dangerous in the wrong ones.
12:30We can't think of a usage
12:31that's made us more uncomfortable
12:33than this AI-generated video,
12:35where Barack Obama is detained in the Oval Office.
12:38The post comes after the director
12:40of national intelligence, Tulsi Gabbard,
12:42accused the Obama administration
12:43of a treasonous conspiracy
12:45to undermine Trump's 2016 election win.
12:48In the video,
12:49the FBI apprehends the former president
12:52as Donald Trump watches with glee.
12:54It then jumps to Obama
12:56in an orange jumpsuit behind bars.
12:58The use of the song YMCA was also a choice.
13:02Although the video is artificial,
13:04the real Trump reposted it on social media.
13:06That notion alone might be even cringier
13:09than the video itself.
13:11It might've been a distraction,
13:13but the fake video won't make
13:14Trump's own legal troubles go away.
13:16Democrats have labeled it
13:18a politically motivated move
13:20at a time where the president
13:21seeks to redirect the conversation
13:24from the Epstein files.
13:26What's the cringiest use of AI you've ever seen?
13:28Let us know in the comments.
13:30You think that's a good idea?
13:33Yeah, it sounds like a deconstructed comfort food.
13:36Let's dive into a business proposal
13:38and have some fun shaping it up.
13:40Let's talk to you guys.
13:42All right.
13:43Let's get started.
13:44Let's go.
13:45See you next time.
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