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Transcript

00:00This brand sold chocolate with one piece missing to their customers.

00:03A famous chocolate brand did a marketing campaign where they deliberately removed

00:07the last piece from millions of their chocolate bars and placed a code inside each pack.

00:12Customers could enter the code online and decide whether to keep the missing piece for

00:16themselves or send it to someone else with a personalized message.

00:19The campaign resulted in over 800,000 website visits,

00:23more than 500,000 squares sent to loved ones,

00:26a remarkable 33% increase in sales.