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Transcript
00:00This brand sold chocolate with one piece missing to their customers.
00:03A famous chocolate brand did a marketing campaign where they deliberately removed
00:07the last piece from millions of their chocolate bars and placed a code inside each pack.
00:12Customers could enter the code online and decide whether to keep the missing piece for
00:16themselves or send it to someone else with a personalized message.
00:19The campaign resulted in over 800,000 website visits,
00:23more than 500,000 squares sent to loved ones,
00:26a remarkable 33% increase in sales.
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