00:00Using a tape recorder can be a big bother.
00:03That was before we reinvented tape recording.
00:06This is the Compact Cassette.
00:08Here is a photo of an enormous cassette.
00:11I made it in pieces and threw it away.
00:15This is my first ever cassette.
00:21The cassette could do your own dealio.
00:23Cassette, like, was your gateway into creativity.
00:26Cassettes didn't play a role in hip hop in the early days.
00:29Cassettes were hip hop.
00:32There was no rap radio. There was no video.
00:35There was nothing.
00:36There's something about that electric sound that is amazing.
00:40For me, it was as good as it gets.
00:43The craziest thing, it's not that over.
00:45I realize that there are numbers of people who are still using it.
00:49Every artifact might die with whatever is digital.
00:54If you still have any tape, it's because you care about it.
00:57You choose to keep it alive.
00:59If you threw away all your old music cassettes, you might be kicking yourself now.
01:05Tapes are making a comeback.
01:07We are making more audio cassettes now than we have ever made before.
01:11We expected it would be a success, but not a revolution.
01:14Thanks for telling us, no problem
