Get ready with dance fitness instructor Sadie Kurzban! Sadie is the founder of 305 Fitness in NYC and a champion for women’s confidence. Her beauty and business motto is “It’s not about covering up or hiding, but unapologetically showing up and embracing your unique beauty.” Her simple 5-minute look will empower you to take on the world.
00:00I believe that women growing up today, we want to feel powerful, we want to feel confident.
00:05It's not about hiding, it's not about covering up, it's not about following the rules, it's
00:09about feeling good.
00:11What's up everybody?
00:12My name is Sadie Kurzban.
00:13I am the founder of 305 Fitness.
00:16Now I have a busy day full of classes today, but I want to show you my five minute phase.
00:21So come on in, let's go.
00:23Who is Sadie?
00:25I grew up in Miami.
00:26That's the 305 area code and I always struggled with body image issues and liking myself basically.
00:32I thought that the path to success in life was going to be about how my body was accepted
00:37in the world.
00:38And as I came of age and started to hit my 20s, I started to see what a huge suck of energy
00:44that is, how disempowering it felt to be focusing on all of that.
00:48And so I thought that fitness was this incredible opportunity to create a brand that's all about
00:53self-love and self-expression.
00:54So that's where 305 was born.
00:56All right.
00:58Woo!
00:59I have got a lot of teaching to do today.
01:02So I don't want to be too stinky.
01:05Let's put up this gorgeous curly hair, get it out of my face.
01:09And I'm going to show you my five minute face routine.
01:12So I'm starting off with this cleanser, matcha hemp hydrating cleanser.
01:17Love the feeling of this thing.
01:18I started this business right in college.
01:23Crazy.
01:23I was so gutsy as a 21 year old, moved to New York City.
01:27The whole idea is about self-love.
01:30So I'm going to take that same idea with me everywhere, including my beauty routine.
01:37And I'm not using beauty to cover up or trying to look good for anybody else.
01:42I'm using it in a practical way.
01:43I'm using it in a way that's going to support me best.
01:46And you're going to see how light and fresh I keep it because I'm on the go all the time.
01:50And I'm not trying to hide or cover up any flaws or anything like that.
01:54I mean, I'm me, you're you.
01:55We all have our unique beauty.
01:57You know what I mean?
01:57So I've got some delicious hormonal acne on my neck and chest and shoulders.
02:03That's been a real joy of turning 30.
02:06So I'm going to take this SkinCeuticals, the blemish and age defense.
02:12This stuff is good.
02:13It is really good.
02:14And I just need to apply a tiny bit and it will just help with some of these pimples on
02:21my neck, on my chest, on my chin, got it out of the way.
02:25I like the beauty that I was gifted with.
02:28And I really do believe that we all have that unique beauty to offer the world.
02:33This is my La Roche-Posay double repair face moisturizer.
02:37It's got some good SPF.
02:38I love the feeling as well of just like massaging everywhere, you know?
02:43So I like to go in and out and again, feel good.
02:47Attraction is so much about how you feel, how confident you are, how you walk, you know,
02:54how you approach the world.
02:55The same way that I'm approaching my beauty care routine, which is, you know, here I am,
03:00my unique beauty, unapologetically me.
03:03That's also my business model, all right?
03:05Because I believe that women growing up today, we want to feel powerful.
03:10We want to feel confident.
03:11It's not about hiding.
03:12It's not about covering up.
03:13It's not about following the rules.
03:15It's about feeling good.
03:16So my next step is going to be to apply this Ilia Skin Tint Serum.
03:23It's basically a foundation, but it's super light.
03:26We keep it light because I'm sweating all the time.
03:28And I'm going to just dab this.
03:30Love that it's liquid.
03:32It's not blocking my pores.
03:34And apply it to my face.
03:36I'll tell you a little bit more about 305.
03:38I started it in college.
03:39The vision was about more self-love.
03:43And I wanted there to be a workout that was all about self-expression and freedom and self-love and just go for it, right?
03:50Goofiness.
03:51Now I'm moving on to my NARS concealer.
03:53This is really just to blend a little bit of that foundation together around my eyes.
03:57I think one of the superpowers of being a woman is all of the awareness that we get to experience, right?
04:03Because we are experiencing the world through a very different lens as a woman.
04:07And so we have both this power to be able to buy into some of the things that have been sold to us, like wellness and beauty and these other things we've been told that we're supposed to do.
04:19And we also have the power to say, I opt out.
04:22I don't want to do that.
04:23So what I like to think about with my own beauty, with my own wellness is how is it empowering me?
04:28How do I feel about these choices?
04:30Sometimes I'm going to opt in to what I've been told, you know, like wearing makeup or wearing heels or wearing dresses.
04:36These are all things that I love to do.
04:38And sometimes I totally feel like I have the choice to be able to not do that and just do me.
04:43So I think that beauty at the core is really about self-expression.
04:48It's about the opportunity to turn it on and turn it off when you feel like it.
04:53We have studio locations here in New York City.
04:56We have an online business.
04:58So that means that we have incredible people all over the world, Cincinnati, Brazil, tuning into these virtual classes.
05:06And then another part of our business model is we teach other people to take the license of the brand and to go spread it.
05:14And it is so cool because we're basically empowering entrepreneurship.
05:17We're teaching other people to take the name that's 305, the choreography, the business in a box, and get out there and make it happen.
05:24That's what it's all about for me.
05:26Here's this Ilia lash mascara.
05:28Love that it's small and portable.
05:30Growing up in Miami is like a really hard place to grow up if you're a young girl.
05:36There are a lot of expectations of what you're supposed to look like.
05:40And so by third grade, I am documenting my calories in secret, getting into exercise for all the wrong reasons.
05:47I mean, you think about that third grade.
05:49What is that?
05:49Nine years old?
05:50Kind of crazy, right?
05:51And then this is my next thing.
05:52Laneige lip sleeping mask.
05:54Very hydrating.
05:55Love it.
05:55So I'm going to spend middle school, high school, college purging, binging, dieting, constantly exercising, just not liking myself, and spending all of this time and energy trying to cover it up, trying to mold it, trying to make it look like somebody else's.
06:11And that's what 305 is about.
06:12It's about reclaiming that power for myself instead of feeling like this little girl that's, oh, the world's so scary.
06:19How can I control my looks?
06:20No, I am a grown woman.
06:22I'm proud of who I am.
06:23And I want to teach other people how to do the same.
06:25So that informs my beauty routine.
06:28I'm just my business model.
06:29You can see we kept it very light.
06:30My last step, Aveda Botanicals Kinetics Toning Mist.
06:36Just kind of sets it, makes me feel light, vibrant.
06:39And that's my five-minute face routine.
06:41After this, I'm going to go in and teach some classes.
06:44So if you want to follow me into the studio, let's go.
06:46Let's do it.
06:48I just taught that first class.
07:00What do you think?
07:00I feel like my five-minute face held up pretty well.
07:03Now I'm on to that second class.
07:05It was so much fun spending the day with you.
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