AI can’t replace human creativity, says Fahmi

The Star

Students need not worry about finding jobs in the film industry because artificial intelligence (AI) can never replace human agency and creativity, says Datuk Fahmi Fadzil.   The Communications Minister said that while AI is transforming the way films are made, it should be viewed as a tool to enhance creativity rather than a replacement for human talent.    WATCH MORE: https://thestartv.com/c/news SUBSCRIBE: https://cutt.ly/TheStar LIKE: https://fb.com/TheStarOnline

Transcript

00:00Starting from Dato Fahmi

00:01and Tanseri

00:04and Profli

00:07FCCI Film Festival

00:12We no longer make films

00:14like how we used to

00:16but these changes

00:18have come

00:19but don't be scared

00:23particularly for those who are

00:24interested in the film making

00:26industry

00:29the industry is very robust

00:32and the industry is changing

00:34we see in Malaysia

00:37many people are still going to cinemas

00:39at the same time there are also many people

00:41who are watching films online

00:42on their hand phones, on their tabs, on smart TVs

00:45and many other

00:47appliances or applications

00:48even the idea of TV

00:51is no longer

00:53TV shows

00:55you watch

00:57TV, you can watch

00:59Astro, you can watch

01:00my TV on your phone

01:02these trends are changing very swiftly

01:04in fact in places like China

01:07formats of films are also changing very very fast

01:11now they have

01:12micro dramas

01:14dramas that are

01:16under one minute per episode

01:18and what do they watch them for

01:22when they are in traffic

01:23when they are stuck

01:24in transit

01:26and so they still get to

01:28enjoy

01:28and

01:29I mentioned about

01:30generative AI

01:31we should be comfortable

01:33understanding

01:34the limitations

01:35of this technology

01:37but never abandon

01:38our human faculty

01:39not only to understand technology

02:06but know where it ends

02:08none of this

02:09whatever I am sharing with you

02:12is in the prepared text

02:14this is not AI

02:16but it also goes to show

02:18that

02:19there is still

02:21the sense of human agency

02:24which AI can never replace

02:26especially those of you

02:29who are in your final year

02:30and are preparing to find work

02:31things are changing

02:34but

02:34we will change with the times

02:36what's really interesting

02:39about the use of AI

02:40particularly in filmmaking

02:41if you're talking about

02:43the pre-production process

02:45oftentimes you use it to

02:47maybe

02:47come up with a storyboard

02:49the mood board

02:51to help you

02:53adjust your script

02:55yes

02:55you can try to get

02:56AI to write your script

02:58but you'll never get it right

03:00because

03:01because

03:02if you talk to

03:05some of the

03:06very seasoned

03:07filmmakers

03:08producers

03:09what is written

03:12and what you finally watch

03:13can be two completely different things

03:15ladies and gentlemen

03:17this year's theme

03:19Arkesha

03:20the wonders of

03:22Asian folklore

03:23is a testament to the

03:25cultural richness

03:26of our region

03:29the festival is a

03:31two day journey

03:32that brings

03:34ancient tales to life

03:37with a special focus

03:39on the Asian dragon

03:42as what has been said

03:44by the MCs

03:46a powerful symbol

03:48of strength

03:49wisdom

03:50and mythicism

03:51that resonates

03:53across

03:54diverse cultures

03:56by exploring

03:59these timeless stories

04:01our students

04:02are not just

04:03making firms

04:04they are connecting

04:06with our shared heritage

04:07and contributing

04:09to the propaganda

04:11of our national

04:12identity

04:14through culture

04:15the festival

04:17also stands

04:18as a prime

04:20example

04:20of

04:22TAEMT's

04:23commitment

04:23to bridging

04:24academia

04:25and the industry

04:27I am

04:28particularly

04:29proud

04:30of the

04:31collaborative

04:32efforts

04:33with our

04:34partner

04:34universities

04:35from Singapore

04:37Indonesia

04:38and China

04:39which have

04:41helped

04:42elevate this

04:43event

04:43to an

04:44international

04:45stage

04:46this is a

04:48real world

04:49platform

04:49where among

04:51its objectives

04:52is to give

04:53students

04:54the opportunity

04:56to gain

04:57valuable

04:58critic

04:59and professional

05:00insights

05:01from regional

05:03and local

05:04experts

05:05these

05:06interactions

05:06are crucial

05:07for our

05:08students

05:09development

05:10providing

05:11them

05:11with

05:12practical

05:12skills

05:13and

05:14go

05:14beyond

05:15the

05:15classroom

05:16for our

05:18students

05:19and

05:20to

05:21them

05:21to

05:21You

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