00:00Introducing iPhone 17 Pro
00:08To redefine Pro, we had to start again
00:12with solid aluminium
00:15that's extruded, heated, forged
00:19precision machined
00:21in finer and finer passes
00:27then anodised for colour and durability
00:33to create our first aluminium unibody
00:38a light, thermally efficient and rigid enclosure
00:45for the biggest battery with the longest battery life in any iPhone
00:56The full width camera plateau elegantly integrates the antenna
01:02and encases a groundbreaking new Pro camera system
01:07Built for Apple Intelligence
01:10this is the most powerful chip ever made for any iPhone
01:14but power generates heat
01:17so we designed a new cooling system
01:20it cycles deionised water between liquid and gas
01:23within a vapour chamber laser welded to the chassis
01:27that rapidly dissipates heat throughout the unibody
01:32Ceramic shield now protects the back as well as the front
01:37and the display is now three times more scratch resistant
01:44iPhone 17 Pro is the most cinematic camera we've ever made
01:59The advanced camera system records ProRes RAW
02:14A 56% larger telephoto sensor captures sharper imagery in all light conditions
02:20with an 8x optical quality zoom
02:27to get even closer to the action
02:39and our brightest display plays it all back
02:41in ProMotion up to 120Hz
02:46For stills, all three lenses are now 48MP
02:50and the new telephoto provides classic framing
02:56for portraiture and action photography
03:00iPhone 17 Pro lets you create setups
03:06that would be impossible with conventional cameras
03:11and this is the first phone to offer Genlock
03:15precisely synchronising multiple cameras
03:18and creating Hollywood level effects
03:24The 18MP front camera records you and everyone around you
03:29while centre stage expands to include the whole team
03:33our fastest chip
03:38our longest battery life
03:40and our most cinematic camera
03:43the ultimate Pro
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