00:00Our intention was to make an iPhone that feels like a piece of the future.
00:08Powerful, yet so thin and light, it seems to disappear in your hands.
00:20The core structure is a radically thin frame,
00:23made from Grade 5 spacecraft titanium
00:26that combines strength, lightness and durability.
00:30To bring elegance to such a tough material,
00:34we polish the frame to a pristine mirrored finish.
00:40Crafted in a palette of colours that evoke lightness.
00:46For the first time, Ceramic Shield encloses the titanium frame on both sides.
00:51Our high temperature process creates nano-crystals
00:55that significantly improve toughness.
00:58And the front is three times more scratch-resistant than before.
01:02It's more durable than any previous iPhone.
01:06To make something this thin, we had to rethink the architecture of the iPhone.
01:12Starting by redesigning our iconic plateau.
01:18It's precisely sculpted to fit our custom-made chips, components and innovative camera systems.
01:24The new centre-stage camera perfectly frames selfies in portrait and landscape without turning the phone.
01:34Our Fusion camera is a technical marvel.
01:36It captures gorgeous 48-megapixel photos,
01:40next-gen portraits,
01:42majestic landscapes,
01:44and incredible low-light images.
01:46The plateau also houses our latest A19 Pro chip,
01:50which is built for Apple intelligence.
01:52We then dedicated every last bit of space to our high-density battery,
01:56resulting in remarkable all-day battery life.
02:02The impossibly thin profile allowed us to stretch the display without adding any extra bulk.
02:08It's our thinnest iPhone ever, with the power of Pro inside.
02:14A paradox you have to hold to believe.
02:18This is iPhone N.
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