00:00Introducing iPhone 17 Pro
00:05To redefine Pro, we had to start again
00:10With solid aluminium
00:13That's extruded, heated, forged
00:18Precision machined
00:20In finer and finer passes
00:23Then anodized for color and durability
00:30To create our first aluminium unibody
00:36A light, thermally efficient and rigid enclosure
00:41For the biggest battery with the longest battery life in any iPhone
00:53The full width camera plateau elegantly integrates the antenna
01:00And encases a groundbreaking new Pro camera system
01:06Built for Apple intelligence
01:09This is the most powerful chip ever made for any iPhone
01:13But power generates heat
01:16So we designed a new cooling system
01:19It cycles deionized water between liquid and gas
01:23Within a vapor chamber laser welded to the chassis
01:27That rapidly dissipates heat throughout the unibody
01:32Ceramic shield now protects the back as well as the front
01:38And the display is now three times more scratch resistant
01:44Iphone 17 Pro is the most cinematic camera we've ever made
01:46Iphone 17 Pro is the most cinematic camera we've ever made
01:51The advanced camera system records ProRes RAW
01:58A 56% larger telephoto sensor captures sharper imagery in all likened images
02:00The advanced camera system records ProRes RAW
02:02A 56% larger telephoto sensor captures sharper imagery in all likened images
02:04With an 8x optical quality zoom
02:06To get even closer to the action
02:11Iphone 17 Pro is the most cinematic camera we've ever made
02:15Iphone 17 Pro is the most cinematic camera we've ever made
02:17The advanced camera system records ProRes RAW
02:19A 56% larger telephoto sensor captures sharper imagery in all light conditions
02:23With an 8x optical quality zoom
02:26To get even closer to the action
02:28To get even closer to the action
02:38And our brightest display plays it all back in ProMotion up to 120Hz
02:44For stills all three lenses are now 48 megapixels
02:49And the new telephoto provides classic framing
02:55For portraiture and action photography
03:03Iphone 17 Pro lets you create setups
03:06That would be impossible with conventional cameras
03:11And this is the first phone to offer Genlock
03:14Precisely synchronizing multiple cameras
03:16And creating Hollywood level effects
03:19The 18 megapixel front camera records you and everyone around you
03:29While centre stage expands to include the whole team
03:32Our fastest chip
03:37Our longest battery life
03:39And our most cinematic camera
03:41The ultimate Pro
03:47Iphone 17 Pro
03:49Iphone 17 Pro
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