The Story Behind Feastables Hazelnut Cups

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Transcript

00:00After completely reinventing the peanut butter cup and proving that our design could hold more

00:04flavor and creamy filling than anything else out there, we realized we were onto something massive.

00:09You see, while most companies would stick with what's working, we couldn't stop thinking about

00:13one simple question. If our new cups could hold more creamy peanut butter than anyone thought

00:17possible, what else could we fill them with? And after brainstorming everything from birthday cake

00:22to brownie batter, we kept coming back to one of the world's most beloved flavor combination,

00:26chocolate and hazelnut, made popular by Nutella, the famous chocolate hazelnut spread that has been

00:30in pantries around the world for decades. And so we decided if we could create our own original take

00:35on chocolate and hazelnut, we might just have our second flavor. So we started by sourcing every

00:40single type of hazelnut, blonde, traditional, roasted, raw, and then started deciding between

00:44hazelnut pieces or hazelnut paste. And finally deciding what ratio of chocolate to nuts would

00:48give us the perfect balance we're looking for. And after months of tweaking ratios, adjusting

00:53textures, and literally tasting hundreds of variations, we finally landed on our own unique

00:57chocolate hazelnut blend. And after sending the cups to some of our creator friends, they didn't

01:01just like them.

01:02Mmm.

01:03Ooh.

01:06You did it again. You killed it, Jimmy.

01:08They loved them. Now here's the thing. We're launching these hazelnut cups at Five Below,

01:12Circle K, and Albertsons as a test run to see if people are as excited about these as we are.

01:16And with your help, we can prove to retailers that this flavor belongs on store shelves permanently.

01:20So go try the brand new hazelnut cups while you still can. I'd love to know if you like them.

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