00:00Yo, what's good guys? I hope you're all doing good and great.
00:02In today's video, we're going to be about the background story.
00:04So basically, we have the headline, the lead, the background story,
00:06but just one thing. One thing, if you remember from the copywriting bibles,
00:09the background story, we write it on the skeletons.
00:11After we develop the skeletons, we have the whole advertorials, you know?
00:14Right now, why kind of catch the advertorials?
00:17Just to understand each part why it's a job.
00:19But when you're writing, you're writing everything in full,
00:21besides the lead and the headlines. Everything.
00:23Also, sometimes you write the clothes after you do the reveal products.
00:25But everything else, from the background story to the reveal of the products,
00:28it's all should be writing in one time.
00:30You know, it's not like you write the background story,
00:31then you write the rose calls, then you write the solution mechanisms,
00:33then you write the products reveals, you know? It's not like that.
00:35Everything is like you write in once, besides the headline, the lead,
00:38in the close. Everything else is writing once.
00:40Why you make this part? Just like to understand each one of the jobs,
00:42so when you're writing, you can understand what's the aim when you're going to write this part.
00:44So when you're going to be writing, you're going to understand,
00:46OK, right now I'm writing background stories,
00:47then I'm going to transition to the rose calls, then I'm going to transition to your new mechanism,
00:50then I'm going to do like your product reveals.
00:51So just you understand like which part, what you should do in it, you know?
00:53what you should do in it, you know, but like everything is like to assure there's a smoothness
00:56in your writing and this is because like it's just one story, everything should be
00:59right at once, you know, as I explained before, like on the tip of the copywriting and from the
01:02copywriting bibles. So yeah, and today we're going to be talking about background story,
01:05storytelling that builds connections. So what is the background story? The background story is
01:08the emotional engine for your adversaries. It's not just a story, it's a reflection of what the
01:12reader is doing deep down, tools through someone they trust. So the background story can be a hero
01:16story, can be from a doctor, can be from an expert, can be from a caregiver or somebody that
01:20love them, that you witness like their sufferers and everything. So a background story, like
01:23an advertiser is because like also the background story, you're going to from the beginners, you're
01:25going to have like your whole idea of how you want to do this advertiser. You want to write it from
01:29I, persons like the hero story token, the founder, the authority figures, somebody like relatives,
01:33like I don't know, like their partner or somebody like trying to do to them. So it can be like all
01:36these different things. It's not like only once, all a hero story or all 30 figures. It can be like a
01:40different way. So the goal of like the hero story is not like the logic, it's the reason is to make the
01:45reader stop slinging and think this person gets me, didn't know what I have been going through even
01:47better than I do. That's when earn per messenger and use a new mechanism and eventually a new
01:51solution and then revealing the product. So yeah, we are going to be talking about like what is the
01:55job of background story, but in summary, the job is not to sell again. It's just like to
01:58first because we're always talking about it. We're doing that to spend marketing, especially with
02:01advertisers, we want to make like our readers lower their guard, they lower their defense mechanism.
02:07And the best way to do it is story. The best way to get them to go through everything and
02:10raise their objections is story. And also like the best way to implement psychology without feeling
02:13manipulative is story. So you're going to do like future pacing, integrator, integrator, I forget
02:18what it's called, integrator, not future pacing, integrator, fuck.
Comments