00:00Probably the value of the company is quadrupled since I made that visit, but he was smart enough to see that he would find that business.
00:11Henry Ford, as you may know, failed twice before he started the Ford Motor Company in 1903.
00:17I mean, the test isn't whether you get the greatest business idea in the world the first time out.
00:23The test is whether you keep learning as you go along what your strengths are and what you can do for your customers, what you can bring especially to the party.
00:34And to do that, you need the education that I know you've received through 10,000 small businesses, but you need a genuine desire day in, day out to delight the customer.
00:51I've never seen a business, and I've seen a lot of businesses, but I've never seen one that delights.
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