00:00By the 2000s, Trump had become more of a media celebrity than a real estate developer.
00:05He launched the reality television show The Apprentice in 2004,
00:10where contestants competed for apposition within the Trump Organization.
00:14The show popularized his catchphrase,
00:17and cemented his reputation as a tough and decisive businessman.
00:22For over a decade, Trump used the program to showcase his personality,
00:26and millions of viewers came to know him as a developer and more as an icon of business.
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