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For most of the last 50 years, new homes have cost more than existing ones, nationally. Thanks to builder strategies, shifting home designs and a new construction glut the trend has flipped.

Read the full story on Forbes: https://www.forbes.com/sites/brandonkochkodin/2025/08/27/heres-why-old-homes-suddenly-cost-more-than-shiny-new-ones/

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Transcript
00:00Today on Forbes, here's why old homes suddenly cost more than new ones.
00:06Something bizarre is happening in the U.S. housing market.
00:10At the national level, new homes are selling for less than existing ones.
00:15In June, the median existing home sold for $441,500,
00:20while the median new home went for $401,800.
00:25Since 1968, 690 months in total, new homes have only undercut existing ones 22 times.
00:34From June 1982 to May 2024, it happened just twice,
00:39and the 1990s never saw the inversion happen at all.
00:42Yet, since May 2024, this flipped market has popped up 7 times,
00:48happening every month from April through June of this year,
00:51the month with the latest data we've got.
00:53June's gap was a record-breaker.
00:56New homes sold for 9% less than existing ones,
00:59smashing the previous record 3% discount.
01:03When an economist sees numbers that look backward,
01:05the instinct is to look for what's missing.
01:08Eric Fox, chief economist at Veros Real Estate Solutions,
01:12a firm that provides housing market analytics and forecasting,
01:15puts it this way.
01:16If a chart doesn't make sense,
01:18there's usually a hidden variable that explains it.
01:20A good place to start is to look at the particulars,
01:24if only to understand what isn't happening.
01:27Kevin Weingarten has a buyer under contract for a three-bedroom,
01:31two-and-a-half-bath townhome in Chalfont, Pennsylvania.
01:33It's 30 miles from Center City, Philadelphia.
01:37Far enough from Trenton, the closest New Jersey transit station to New York City,
01:41it avoids the long-distance commuter crowd, keeping the price down.
01:45Built by Fox Lane Homes, the 2,000-square-foot unit's sales price is $620,000.
01:50Weingarten has been selling homes in the Philadelphia suburbs for 13 years,
01:56after spending years as a project manager for a builder,
01:59giving him a clear-eyed view of both sides of the housing market.
02:03He says good luck finding a comparable resale closer to Chalfont.
02:07Existing townhomes, when they pop up,
02:09sell 10% to 15% cheaper than new construction.
02:13But they're rare, and inventory stays tight.
02:16That's what you'd expect.
02:18All else being equal, a new home next to an existing one
02:21will almost certainly cost more.
02:24New homes command higher prices with their quartz countertops,
02:27brand-new appliances, fresh paint,
02:29and none of the carpet stains or musty smells that can haunt a resale.
02:34So if there isn't a sudden preference for old over new,
02:37and real estate agents like Weingarten say there isn't,
02:40then what explains the anomaly in the aggregate national-level data?
02:43The first clue has to do with what builders are doing.
02:48The National Association of Homebuilders says that since June 2024,
02:5260% of homebuilders were using sales incentives,
02:55and 30% lowered their prices.
02:58Incentives can mean interest rate buy-downs,
03:00help with closing costs,
03:02or free upgrades that lower the effective price
03:04without changing the sticker.
03:07Existing homeowners are making concessions too,
03:09though less often.
03:10Redfin, the online real estate brokerage,
03:13found that nearly 40% of home sales in the first quarter of 2025
03:16involved sellers covering something,
03:19whether repairs or closing costs.
03:22In practice, that means the median sales price of new homes
03:25understates the actual discount,
03:27because many concessions don't show up in the data.
03:30Daryl Fairweather, chief economist at Redfin,
03:33says,
03:33Builders overbuilt during the pandemic.
03:37Builders don't have the luxury of sitting on 4% mortgages
03:40like those who bought homes from 2011 through 2022 do.
03:44They need to move inventory,
03:46so they cut prices and offer deals to get homes off their books
03:49and into the hands of people willing to pay today's 6%-plus mortgage rates.
03:54That makes builders more flexible on price.
03:57Lawrence Yun, chief economist at the National Association of Realtors,
04:01says that existing homeowners are up 49% since before the pandemic.
04:06That equity and homeowners clinging to their existing sub-4% mortgages
04:10makes them reluctant to cut their asking prices.
04:13Instead, they stay put, limiting supply.
04:17Inventory for existing homes is about four months,
04:19while new home inventory was more than double that in June, Yun says.
04:23Builders, facing that supply glut, have had to adjust.
04:29More incentives and aggressive pricing are the result.
04:32Existing owners, locked into cheap mortgages, are sitting tight.
04:36The odd price inversion is the byproduct.
04:40For full coverage, check out Brandon Kokoden's piece on Forbes.com.
04:44This is Kieran Meadows from Forbes.
04:48Thanks for tuning in.
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